Marketing Insider Group

JULY 3, 2015

A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. The same effect goes for thought leadership content. One 18-page white paper placed on your company website can only be so effective.

Thought Leadership 94

Thought Leadership Whitepaper CMO Content Marketing 94

Adobe Experience Cloud Blog

JULY 10, 2019

For instance, while you’d initially want to engage with a company’s CMO throughout a campaign, you might want to engage with the IT director at the same time or hold your messages to them until later in the buyer’s journey for that specific account.

Marketing Strategy 115

Marketing Strategy Whitepaper Transform Thought Leadership 115

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Three thought leadership blog posts per week.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Create and atomize a white paper.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. white paper).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. For a B2C company, email still has priority when looking at attribution numbers. Many factors influence intent.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Adobe Experience Cloud Blog

JANUARY 23, 2017

They could be the CEO or CMO—but they could just as easily be an intern or a student. downloading your whitepaper) before engaging with them. However, that visitor is still considered “anonymous” on a personal level. You don’t know who they are or where they fit within their given company or industry.

Thought Leadership 122

Thought Leadership Whitepaper CMO Marketing Automation Platform 122

Adobe Experience Cloud Blog

MAY 27, 2016

For example, practitioners are more likely to be grabbed by a video, infographic, or ebook—something that explains the basic concepts while, CEOs and managers may be more willing to exchange email addresses for whitepapers. Remember that all of the above will vary for every decision maker. The Value (and Opportunity) of Mobile for B2B.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. peers, prospects, partners) and help you increase thought leadership in your industry. Why are conversations important?

Branding 111

Branding Whitepaper Thought Leadership User-Generated 111

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Content Marketing Institute

AUGUST 10, 2018

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. Michael posts great videos on skill-building.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Animalz blog

MAY 3, 2024

Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. ” One other challenge is the potential for layers of hierarchy between a CMO and their content team.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Content marketing leaders see 8 times higher year-over-year growth in unique site traffic.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. We then help their experts (more on that below) to build thought leadership content. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar. CMO, tear down that wall. Newsletter subscriptions. Engagement.

Whitepaper 103

Whitepaper Thought Leadership CMO Content Marketing 103

Set Up

SEPTEMBER 17, 2024

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.

CMO 59

CMO Energy Whitepaper Thought Leadership 59