Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 96

Transform Customer eCommerce Key Performance Indicator 96

Marketing Insider Group

OCTOBER 9, 2024

For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.

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CMO Transform Advertising Advertisers 109

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. CMOs can learn from Jobs.

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Transform CMO Whitepaper Marketers 104

CMO Network

JANUARY 12, 2023

The attributes required for successful transformation efforts are skills CMOs deploy regularly, and that can be readily applied to capture broader value across the organization.

Transform 79

Transform CMO 79

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. IT is like HR.

Transform 88

Transform CMO Global Marketing Direct Mail 88

SmartBrief - Marketing

APRIL 21, 2024

Here are three prescriptives for transforming the way you do marketing. Gartner’s most recent annual CMO Spend and Strategy Survey reports that 71% of CMOs feel their enterprise lacks sufficient budget or resources to deliver its marketing strategy successfully.

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Transform CMO Marketers Marketing 93

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. It’s all about knowing the customer.”.

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Transform Customer Health Communications 129

Adobe Experience Cloud Blog

MARCH 15, 2019

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. But I think of CX as the CMO’s game to lose. …

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Transform Management Customer CMO 133

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Get MarTech! Processing.

Transform 100

Transform eCommerce Shoppers Retail 100

CMO Network

OCTOBER 10, 2022

Every year I set out to predict what the biggest digital transformation and technology trends are going to be in the next year. This year, we look at another ten from multicloud to ESG to the next generation of vehicles. As 2023 approaches here are 10 trends to keep an eye on.

Transform 88

Transform CMO 88

Hubspot Marketing

JULY 25, 2024

It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Transform 115

Transform Logistics CMO Marketers 115

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. This quote reminds him of his career as a transformer, experiencing a range of organizations and circumstances where he came across big questions and needed to balance the truth with comfort to get the audience on his side.

CMO 59

CMO Transform Thought Leadership Energy 59

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.

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Transform Finance Energy Customer 79

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So Get MarTech!

Transform 96

Transform Retail Shoppers Price 96

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. True digital transformation is a journey with multiple layers and aspects.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

CMO Network

JANUARY 19, 2023

The winners will become customer companies and transform business models and operations to deliver extraordinary, connected customer experiences. Leading companies prioritize CX as a driver for growth. The losers will be those that do nothing more than say they're customer-centered.

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Transform Customer CMO 97

CMO Network

MARCH 7, 2023

SOCi, a leading marketing platform for multi-location brands, announced today a fundraise of $120 million to develop a transformative line of AI-based marketing products and grow into new markets.

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Transform Customer New Markets Product 97

CMO Network

JANUARY 12, 2023

Digital transformation not only improves ones business model but can also positively impacts ones brand — allowing the business to become both more client-centric and culture-rich.

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Transform Branding CMO 83

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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Transform Direct Mail Customer Journey Marketers 89

Martech

NOVEMBER 17, 2023

This article provides a practical framework to help CMOs, CTOs and other leaders maximize the power of collaboration. It offers practical, proven steps to turn ideas into action, transform your teams and unlock their potential. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller Get MarTech!

CMO 85

CMO Transform Analytics Communications 85

Hubspot Marketing

FEBRUARY 12, 2024

Way back in 2022, our own CMO, Kipp Bodnar, shared the same sentiments in this post. Now, you're an agent of transformation, and an architect, and you have to be creative.” “You Yap and Google certainly aren’t the only ones thinking about how brands can help consumers feel safer online.

Transform 114

Transform Advertisers Advertising CMO 114

yorCMO

JULY 27, 2023

Chad Person, CMO and CPA marketing guru, explains. Learn how to maximize capacity and profitability through innovative marketing techniques.

Transform 97

Transform CMO Marketers Marketing 97

Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. It transforms how you view your daily work. As long as I stay focused on my personal ‘Why,’ which is about people, I can handle the day-to-day challenges.” WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Their journey started as a running company, but then transformed into a women’s company, and then into performance. Get the CMO Spotlight sent right to your inbox by subscribing to our newsletter below!

CMO 59

CMO Transform Thought Leadership Energy 59

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May. Email: Georgie.Beer@gdsgroup.com.

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Transform Thought Leadership CMO Place 115

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

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CMO Transform Energy Succession Planning 106

CMO Network

DECEMBER 5, 2022

Despite the accelerated adoption of digital in recent years, organisations are still trying to unlock true value from their transformation efforts.

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Transform CMO 73

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Transform Inbound Marketing Analytics CRM 87

SMEI

DECEMBER 20, 2022

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

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Transform Marketers Marketing Manufacturing 51

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Marketers’ roles increased in importance at nearly 70 percent of companies over the last year, including leading the digital transformation in the majority of companies.

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CMO Digital Marketing Transform Analytics 130

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. Shafqat's impact As the founder of Welcome and our CMO, Shafqat has been instrumental in driving this success: He's ensured the satisfaction of major CMP customers like Shell and Salesforce.

CMO 45

CMO Transform Promotion Communications 45

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

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CMO Transform Communications Marketing Plan 90

CMO Network

SEPTEMBER 24, 2023

Many of these market corrections are being propelled by a more empathy driven economy that must place the customer at the heart of any enterprise.

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Transform CMO Place Customer 95

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

CMO 108

CMO Transform B2C Marketers 108

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 109

CMO Non-Profit Transform Advertising 109

yorCMO

MAY 24, 2023

Learn how a Fractional CMO transformed a dental practice's marketing strategy, propelling them to achieve consistent success. The post Unleashing Steady Growth: The Fractional CMO Advantage appeared first on yorCMO. Discover the power of integrated marketing approaches, aligned teams, and qualified patient arrivals.

CMO 52

CMO Transform Marketing Strategy Marketers 52

yorCMO

MAY 24, 2023

Learn how a Fractional CMO transformed a dental practice's marketing strategy, propelling them to achieve consistent success. The post Unleashing Steady Growth: The Fractional CMO Advantage appeared first on yorCMO. Discover the power of integrated marketing approaches, aligned teams, and qualified patient arrivals.

CMO 52

CMO Transform Marketing Strategy Marketers 52