Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. Transformed into focused programs that sales actually wants. One CMO reduced her martech spend by 40% and saw lead quality improve. Streamlined. Processing.

Transform 130

Transform CMO Marketing Marketers 130

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform 59

Transform CMO Marketing Marketers 59

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

Transform 130

Transform Management CMO New Technology 130

Martech

MAY 8, 2025

If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. I remember a major retailer replacing its entire integration platform after a failed digital transformation. ” That transforms integration from a technical exercise to a strategic imperative.

Transform 111

Transform CMO Retail Customer Journey 111

SmartBrief - Marketing

MARCH 24, 2025

” That transformation from “me” to “us” captures the essence of professional service differentiation. The post How Citi’s CMO drives differentiation from within appeared first on SmartBrief. Opinions expressed by SmartBrief contributors are their own.

CMO 79

CMO Transform Communications Price 79

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 83

CMO Customer Journey Transform User-Generated 83

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. It’s all about knowing the customer.”.

Transform 142

Transform Customer Health Communications 142

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Like you bring to your CMO, we need to do influencer marketing in all sense.

Transform 67

Transform B2C Influencer Marketing Marketing 67

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. Brands that optimize their digital presence can influence up to 52% of the sources cited by generative models, per a recent study by Terakeet (disclosure: I serve as the companys CMO). Think of GEO as SEOs smarter sibling. At its core, GEO is about connection.

Transform 137

Transform Whitepaper User-Generated CMO 137

Martech

AUGUST 21, 2024

Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Non-customer-facing departments rely on company technology, which helped streamline operations during the first wave of digital transformation. Their CMO owns marketing, sales and support.

Customer 116

Customer Transform Logistics Finance 116

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.

Transform 113

Transform Finance Marketing Automation Platform Health 113

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. CMOs can learn from Jobs.

Transform 113

Transform CMO Whitepaper Marketing 113

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. However, in my work with CMOs and marketing organizations, this promise is often unfulfilled if tools are implemented without a clear link to goals. Let’s explore how to cut through the noise and deliver quantifiable value.

Transform 129

Transform CMO Analytics CRM 129

The CMO Survey

APRIL 24, 2025

The post How AI is Transforming Marketing appeared first on The CMO Survey.

Transform 100

Transform CMO Marketing Marketers 100

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 96

CMO Transform Analytics Communications 96

Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. It transforms how you view your daily work. As long as I stay focused on my personal ‘Why,’ which is about people, I can handle the day-to-day challenges.” WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

Martech

JULY 16, 2024

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. Advanced attribution models can provide a more accurate picture of marketing performance, helping CMOs justify their spending.

Finance 128

Finance Non-Profit Transform CMO 128

Hubspot Marketing

SEPTEMBER 12, 2024

Suddenly, an app that was built for transportation transforms into a robust advertising platform. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Advertising 113

Advertising Advertisers Transform CMO 113

Martech

NOVEMBER 25, 2024

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. CMO-Marketing-CX group Focuses on finding new martech use cases to drive future revenue. This highlights a deeper issue: a lack of trust in martech’s value.

Transform 123

Transform Marketing Automation Platform CMO Management 123

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 113

Transform Customer eCommerce Key Performance Indicator 113

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Get MarTech! Processing.

Transform 127

Transform eCommerce Shoppers Retail 127

Martech

NOVEMBER 27, 2024

Carrie Mahon, CMO at Unanet, offers a broader view: “Embracing new AI tools early not only provides marketers with a strategic advantage in creativity and efficiency but also fosters a mindset shift that speeds up AI integration and unlocks greater benefits. Perhaps focusing solely on integration and costs is too narrow a perspective.

Transform 128

Transform B2C CMO New Technology 128

Hubspot Marketing

JULY 18, 2024

AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. The days of designing websites solely for broad audience capture and search engine optimization are well behind us.

Transform 129

Transform User-Generated CMO Marketing 129

Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertising 131

Advertising Advertisers Transform Shoppers 131

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data.

Key Performance Indicator 127

Key Performance Indicator Transform User-Generated CMO 127

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 81

Transform CMO Marketing Strategy Marketing 81

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. But this growing reliance on automation could come with serious risks.

Transform 131

Transform User-Generated CMO Marketing 131

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Or opportunity?

Transform 108

Transform User-Generated CMO Copywriting 108

Hubspot Marketing

OCTOBER 24, 2024

Rebirth : commonly used in B2B campaigns, this archetype shows a customer undergoing a significant transformation, like turning their business around or improving their team, using the brand’s product for success. Sharpen Your Core Message Your core message is the single most important takeaway you want your audience to remember.

Transform 124

Transform CMO Marketing Marketers 124

Martech

MAY 20, 2025

But then a new investor comes in and suddenly, there’s a shiny new VP or CMO above you. Vendors say early marketing leaders typically lack the authority, support or experience to drive the business transformation needed to fully realize platform value. These roles often have high churn.

Transform 80

Transform CMO Education PR 80

The CMO Survey

NOVEMBER 14, 2024

The post How Marketing Leaders Can Transform Marketing From a Support Function to a Growth Driver appeared first on The CMO Survey.

Transform 100

Transform CMO Marketing Marketers 100

Set Up

MAY 1, 2025

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. Sims described Nikes ability to create superfans and relationships that transform their fans is aspirational for a marketer. and keep an eye out for more thought leadership from our CMO Spotlights.

Food 59

Food CMO Transform Thought Leadership 59

Hubspot Marketing

JULY 11, 2024

Here are five practical tips to transform your audience into a loyal and engaged community, using the differentiated marketing tactics we’ve discussed and our Community Management Templates. Assess the current landscape.

Transform 114

Transform Outbound Marketing Entertainment Inbound Marketing 114

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Digital Marketing 123

Digital Marketing Transform CMO Marketing 123

Martech

JUNE 2, 2025

However, implementing effective AI requires organizational transformation, serious resource investment and cross-functional alignment, which many companies aren’t prepared for. The talent reality Customer care transformation experts found widespread skills gaps blocking the move to AI-enabled services.

Transform 67

Transform Customer CMO CRM 67