The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. Transformed into focused programs that sales actually wants. One CMO reduced her martech spend by 40% and saw lead quality improve. Streamlined. Processing.

Transform 125

Transform CMO Marketers Marketing 125

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform 59

Transform CMO Marketers Marketing 59

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Like you bring to your CMO, we need to do influencer marketing in all sense.

Transform 74

Transform B2C Influencer Marketing Marketers 74

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 88

CMO Customer Journey Transform User-Generated 88

The CMO Survey

APRIL 24, 2025

The post How AI is Transforming Marketing appeared first on The CMO Survey.

Transform 100

Transform CMO Marketers Marketing 100

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. It’s all about knowing the customer.”.

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Transform Customer Health Communications 141

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. Brands that optimize their digital presence can influence up to 52% of the sources cited by generative models, per a recent study by Terakeet (disclosure: I serve as the companys CMO). Think of GEO as SEOs smarter sibling. At its core, GEO is about connection.

Transform 135

Transform Whitepaper User-Generated CMO 135

SmartBrief - Marketing

MARCH 24, 2025

” That transformation from “me” to “us” captures the essence of professional service differentiation. The post How Citi’s CMO drives differentiation from within appeared first on SmartBrief. Opinions expressed by SmartBrief contributors are their own.

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CMO Transform Communications Price 72

Martech

AUGUST 21, 2024

Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Non-customer-facing departments rely on company technology, which helped streamline operations during the first wave of digital transformation. Their CMO owns marketing, sales and support.

Customer 110

Customer Transform Logistics Finance 110

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

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Transform CMO Marketing Strategy Marketers 91

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. CMOs can learn from Jobs.

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Transform CMO Whitepaper Marketers 109

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. However, in my work with CMOs and marketing organizations, this promise is often unfulfilled if tools are implemented without a clear link to goals. Let’s explore how to cut through the noise and deliver quantifiable value.

Transform 125

Transform CMO Analytics CRM 125

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.

Transform 100

Transform Finance Marketing Automation Platform Health 100

Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. It transforms how you view your daily work. As long as I stay focused on my personal ‘Why,’ which is about people, I can handle the day-to-day challenges.” WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

CMO Network

JUNE 17, 2022

John Taylor, the firm's CMO, discusses the transformation that made that happen. Over the past five years, AMD has increased its market value to $150 billion from $10 billion.

Transform 91

Transform CMO Marketers Marketing 91

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

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CMO Transform Analytics Communications 92

Hubspot Marketing

SEPTEMBER 12, 2024

Suddenly, an app that was built for transportation transforms into a robust advertising platform. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Advertising 110

Advertising Advertisers Transform CMO 110

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

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Transform Customer eCommerce Key Performance Indicator 109

Martech

NOVEMBER 27, 2024

Carrie Mahon, CMO at Unanet, offers a broader view: “Embracing new AI tools early not only provides marketers with a strategic advantage in creativity and efficiency but also fosters a mindset shift that speeds up AI integration and unlocks greater benefits. Perhaps focusing solely on integration and costs is too narrow a perspective.

Transform 124

Transform B2C CMO New Technology 124

Martech

NOVEMBER 25, 2024

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. CMO-Marketing-CX group Focuses on finding new martech use cases to drive future revenue. This highlights a deeper issue: a lack of trust in martech’s value.

Transform 117

Transform Marketing Automation Platform CMO Management 117

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Get MarTech! Processing.

Transform 122

Transform eCommerce Shoppers Retail 122

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data.

Key Performance Indicator 122

Key Performance Indicator Transform User-Generated CMO 122

Hubspot Marketing

OCTOBER 24, 2024

Rebirth : commonly used in B2B campaigns, this archetype shows a customer undergoing a significant transformation, like turning their business around or improving their team, using the brand’s product for success. Sharpen Your Core Message Your core message is the single most important takeaway you want your audience to remember.

Transform 122

Transform CMO Marketers Marketing 122

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. But this growing reliance on automation could come with serious risks.

Transform 127

Transform User-Generated CMO Marketers 127

The CMO Survey

NOVEMBER 14, 2024

The post How Marketing Leaders Can Transform Marketing From a Support Function to a Growth Driver appeared first on The CMO Survey.

Transform 100

Transform CMO Marketers Marketing 100

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 124

Transform Customer Journey Analytics Marketers 124

Hubspot Marketing

JULY 11, 2024

Here are five practical tips to transform your audience into a loyal and engaged community, using the differentiated marketing tactics we’ve discussed and our Community Management Templates. Assess the current landscape.

Transform 111

Transform Outbound Marketing Entertainment Inbound Marketing 111

CMO Network

JANUARY 12, 2023

The attributes required for successful transformation efforts are skills CMOs deploy regularly, and that can be readily applied to capture broader value across the organization.

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Transform CMO 79

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 123

Customer Direct Mail Transform Health 123

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. Shafqat's impact As the founder of Welcome and our CMO, Shafqat has been instrumental in driving this success: He's ensured the satisfaction of major CMP customers like Shell and Salesforce.

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CMO Transform Promotion Communications 45

Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. But what and how?

Transform 116

Transform CMO Influencer Marketing Education 116

SmartBrief - Marketing

APRIL 21, 2024

Here are three prescriptives for transforming the way you do marketing. Gartner’s most recent annual CMO Spend and Strategy Survey reports that 71% of CMOs feel their enterprise lacks sufficient budget or resources to deliver its marketing strategy successfully.

Transform 93

Transform CMO Marketers Marketing 93

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

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CMO Transform Energy Succession Planning 122

OnDemand CMO

DECEMBER 18, 2024

At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. At OnDemand CMO, we specialize in helping businesses like yours align their messaging, target their ideal audience, and create marketing strategies that drive growth. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketers 74

Hubspot Marketing

FEBRUARY 12, 2024

Way back in 2022, our own CMO, Kipp Bodnar, shared the same sentiments in this post. Now, you're an agent of transformation, and an architect, and you have to be creative.” “You Yap and Google certainly aren’t the only ones thinking about how brands can help consumers feel safer online.

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Transform Advertisers Advertising CMO 131