Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. But performance is still measured in terms of qualified leads.

Whitepaper 110

Whitepaper CMO Product Marketers 110

Hubspot Marketing

FEBRUARY 25, 2025

Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. Their boss, like a VP of Marketing or a CMO. Timing matters. And, potentially, their boss, the CEO.

Transform 85

Transform Marketers Marketing Gen Z 85

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards.

Content Marketing 134

Content Marketing Thought Leadership CMO Whitepaper 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. white paper).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Hubspot Marketing

APRIL 15, 2025

You start by reading one article, which links to a whitepaper, which references a podcast, which makes you think of a YouTube video someone recommended, which leads to another article. Why Cubby Is Useful AI tools promise to make life easier, but Cubby solves a real problem: Research is a mess.

Product 94

Product Marketers Marketing Entertainment 94

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Scott Vaughan , CMO and growth accelerator. Simply to check the spelling (and whether it was really yet another proper name beginning with a lowercase letter), I did a quick Google search. That’s all.

Whitepaper 113

Whitepaper Transform CMO Market Segmentation 113

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer 77

Customer Transform Energy Health 77

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). For more info on the marketing executive’s role in shaping a successful inbound marketing strategy download The CMO Guide to Inbound Marketing today. We call this the Inbound Marketing Multiplier.

Inbound Marketing 124

Inbound Marketing CMO Outbound Marketing Whitepaper 124

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform.

Customer Journey 113

Customer Journey Customer Whitepaper B2C 113

Marketing Insider Group

JULY 3, 2015

A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. One 18-page white paper placed on your company website can only be so effective. The same effect goes for thought leadership content.

Thought Leadership 94

Thought Leadership Whitepaper CMO Content Marketing 94

CMO Network

JULY 10, 2023

Qualcomm recently released a white paper titled, "The Future of AI is Hybrid." In this piece we explore why role edge has to play with AI and why AI will be Hybrid.

Whitepaper 93

Whitepaper CMO 93

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

Whitepaper 79

Whitepaper Transform CMO Analytics 79

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the chart below from The CMO Club that shows that these skills are the most coveted by marketing execs. Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs.

Inbound Marketing 109

Inbound Marketing Management Whitepaper Energy 109

Adobe Experience Cloud Blog

JULY 10, 2019

For instance, while you’d initially want to engage with a company’s CMO throughout a campaign, you might want to engage with the IT director at the same time or hold your messages to them until later in the buyer’s journey for that specific account.

Marketing Strategy 115

Marketing Strategy Whitepaper Transform Thought Leadership 115

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Create and atomize a white paper.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Martech

MARCH 12, 2024

This one is easy: ask your CMO to see the social media strategy plan for the year. Social must be considered in producing any marketing asset — video, white paper, case study or event. Do we have a strategy? Do we need one? Ask them to explain why you are using certain social channels and what is the goal of each.

Whitepaper 110

Whitepaper Millennials Law CMO 110

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 141

Whitepaper CMO Marketers Marketing 141

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. For a B2C company, email still has priority when looking at attribution numbers. Many factors influence intent.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

OnDemand CMO

NOVEMBER 15, 2022

Avoid writing your ebooks like whitepapers. Whitepapers tend to be boring. The post Insider Tips for Using ebooks in Your Content Marketing appeared first on OnDemand CMO. Consider what areas your customers may need information in and then think like a publisher to articulate these answers or ideas in engaging ways.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Success with inbound marketing will not happen by itself.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Marketing Insider Group

JANUARY 24, 2013

. @ Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. Write case studies, eBooks, white papers, etc. Boston, MA – [link]. Palo Alto, CA – [link].

PR 112

PR Whitepaper CMO Marketers 112

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Experienced bloggers also write longer articles. The majority of content marketers with 10+ years of experience write long form guides. You can find Andy on LinkedIn and Twitter.

Marketers 64

Marketers Marketing Whitepaper Content Marketing 64

Martech

JULY 26, 2021

I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. The question was put to the group: “How many of you are interested in becoming a CMO.” I absolutely do see that.”. But what about the MOPs professionals themselves? Three or four hands were hesitantly raised.

CMO 106

CMO Whitepaper Shoppers Fashion 106

Orbit Media Studios

JANUARY 22, 2025

If you give it your sitemap file and a competitors, it does AI competitive analysis and shares Number and types of pages Differences in service offerings and niches Use of formats such as case studies, webinars, whitepapers, etc. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. And now you have the prompts.

Branding 64

Branding SEO Whitepaper CMO 64

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Users are expecting a personalized experience before landing pages are even loaded or mobile apps are even opened. For a deep dive into specific market segmentation data, check out our complete guide to market segmentation.

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition. In my B2B marketing analytics meetings, I report on engagement metrics and conversions that I believe lead to sales.

Analytics 62

Analytics Customer Acquisition CRM Marketers 62

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. If I played the same word association game with Viveka von Rosen and Bernie Borges, they would answer, “conversation.”.

Branding 111

Branding Whitepaper Thought Leadership User-Generated 111

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. The modern-day CMO doesn’t have a generic, one-size-fits-all background. There are many similarities between the vice president of marketing and CMO roles.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Adobe Experience Cloud Blog

JANUARY 23, 2017

They could be the CEO or CMO—but they could just as easily be an intern or a student. downloading your whitepaper) before engaging with them. However, that visitor is still considered “anonymous” on a personal level. You don’t know who they are or where they fit within their given company or industry.

Thought Leadership 122

Thought Leadership Whitepaper CMO Marketing Automation Platform 122

On24- CMO Confessions

AUGUST 27, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Matt Heinz, President and Founder of Heinz Marketing. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Marketers Marketing Whitepaper 52

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Schedule a strategic consultation with our CMO to explore how we can help you measure what matters and drive meaningful results.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Rock Content

APRIL 2, 2020

In our recent partnership with CMO Council, we set out to discover the top challenges that marketers are facing. Let’s dive into the top three trends that we found in the CMO Council report, along with some tips to keep in mind when considering the challenges. Marketers Aren’t Sure If Content is Engaging Their Audience.

Content Marketing 52

Content Marketing Whitepaper CMO Transform 52

Content Marketing Institute

AUGUST 10, 2018

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 95

Whitepaper CMO Marketers Marketing 95

OnDemand CMO

MARCH 3, 2023

Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. The post 5 tips for Developing an Effective Marketing Strategy appeared first on OnDemand CMO. Beyond that, the answer to this question is going to inform the answers to all your other questions. How will you develop content?

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketers 86

Adobe Experience Cloud Blog

MAY 27, 2016

For example, practitioners are more likely to be grabbed by a video, infographic, or ebook—something that explains the basic concepts while, CEOs and managers may be more willing to exchange email addresses for whitepapers. Remember that all of the above will vary for every decision maker. The Value (and Opportunity) of Mobile for B2B.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   They read whitepapers.  What is B2B appointment setting ? .  You specialize in reaching CXOs and VPs. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71