Aspiration Marketing

OCTOBER 16, 2024

It has a fascinating history, evolving alongside communication technologies for centuries. In a world saturated with marketing messages, content marketing cuts through the noise. It doesn't just tell people what to buy; it shows them why. But content marketing isn't just a recent phenomenon.

Content Marketing 202

Content Marketing Marketers Marketing Communications 202

Aspiration Marketing

OCTOBER 14, 2024

Data and analytics are invaluable tools for businesses that want to revolutionize how they communicate and engage with their target audience in the competitive marketing landscape. Analytics from your chosen point-of-sale (POS) system are collected in real-time when a customer makes a purchase.

Analytics 224

Analytics Target Market Marketers Marketing 224

Aspiration Marketing

MAY 8, 2024

We'll equip you, whether you're a HubSpot newbie or a notification pro, to take your audience communication to the next level. Ready to unlock this potential? This guide dives deep into setting up HubSpot Blog Email Notifications. Let's unleash the power of automated blog alerts!

Communications 233

Communications Management Branding Marketers 233

Aspiration Marketing

AUGUST 21, 2024

It's shaped by a brand's unique voice, the personality that shines through in all its communication. How do you decide what to stop and engage with? Often, it comes down to a gut feeling. But that feeling isn't random. So, what is a brand voice, and how can you use modern technology to drive yours?

Branding 225

Branding Communications 225

Aspiration Marketing

MARCH 18, 2024

It moves beyond the one-size-fits-all marketing communications of the past (which never worked to begin with, to be honest), and focuses instead on tailoring messages, offers, and experiences to individual prospects based on their preferences, behaviors, pain points, and interactions with a brand.

Communications 223

Communications Branding Customer Marketers 223

Jeff Bullas

NOVEMBER 21, 2022

Then he gave us the iPhone which made it easier to communicate and create. . What I also loved about this book was its revelations on how to communicate and market in a digital world. In a world of short attention spans and so much noise, the art of communicating has become an art and a science. Length is fear.

Transform 232

Transform PR Communications Product 232

Adams & Knight Marketing

FEBRUARY 21, 2023

Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19. Excerpt from PRWeek. Click here for the complete article.

Health 246

Health PR Education Communications 246

Jeff Bullas

JANUARY 27, 2023

The art of being a great writer involves the use of creative and literary techniques to effectively communicate ideas and emotions to an audience. How to make money as a freelance writer Freelance writing is a great way to make money if you have a passion for writing and the ability to communicate effectively.

Communications 225

Communications Place Branding Marketers 225

Trade Press Services Newsletter

JUNE 6, 2024

For individuals, a LinkedIn profile is not a static online CV, but a dynamic platform to showcase their personal brands, and communicate skills, experiences, and accomplishments to a global audience. Today, a strong LinkedIn profile is as crucial as a top-notch resume. Crafting an engaging headline is both an art and a science.

Transform 249

Transform Thought Leadership Manufacturing Communications 249

Aspiration Marketing

DECEMBER 20, 2023

We'll show you how it can streamline communication, improve lead management, and provide data-driven insights. As a HubSpot user, you've likely harnessed the platform's capabilities to enhance your marketing efforts. But have you considered the untapped potential of integrating your calendar and email within HubSpot?

Communications 215

Communications Management Marketers Marketing 215

Jeff Bullas

JANUARY 11, 2023

Be sure to learn how to communicate effectively with your team or clients, and stay on top of your work even when you’re not in the same location. As a digital nomad, you’ll likely be relying on the internet for a lot of things, including communication, work, and entertainment. Make sure you can be connected.

Transform 243

Transform Health Law Food 243

Jeff Bullas

DECEMBER 27, 2022

By researching your ideal customer , you can better understand what problems they face that you can help solve, the tone and style you need to communicate with them in, and what purchase barriers may be preventing them from doing business with you. Image Source. Competition research. Keep your language simple.

SEO 275

SEO Copywriting Law Communications 275

Martech

DECEMBER 4, 2024

The convoluted process and lack of communication left me frustrated, leading me to decide against future purchases from this retailer. While I was relieved to resolve the issue after an hour of troubleshooting, the experience was anxiety-inducing due to the delayed responses and unclear communication from the virtual assistant.

eCommerce 126

eCommerce Customer Retail Transform 126

Aspiration Marketing

APRIL 17, 2024

It's the key to unlocking clear communication, the golden ticket to having your content truly connect and resonate with readers. Your content might be brilliant, but if it reads like a college textbook, your audience will glaze over faster than you can say "engagement." This is where readability level comes in.

Communications 184

Communications Marketers Marketing Content Marketing 184

SMEI

JANUARY 13, 2024

Embrace Technology: Use AI-driven tools for customer relationship management, predictive analytics, and personalized communication. Knowledge is power, and the more you know, the better you can leverage AI tools. These tools can provide insights that lead to more creative and effective customer solutions.

Marketers 226

Marketers Marketing Education Analytics 226

Trade Press Services Newsletter

AUGUST 1, 2024

Be consistent in your messaging, branding, and communication across all touchpoints. The more you can demonstrate your proficiency in understanding your audience’s pain points or other needs, the more your audience will see you as a trusted resource. Be Consistent Mixed messaging creates confusion, not trust.

Whitepaper 227

Whitepaper Branding Thought Leadership Marketers 227

Martech

SEPTEMBER 26, 2024

Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. In an era plagued by skepticism and distrust, authentic communication is more crucial than ever. With the rapid spread of news on social media, brands must be proactive in their communication strategies.

Marketing Mix 136

Marketing Mix Global Marketing PR Thought Leadership 136

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members.

CMO 115

CMO Communications Digital Marketing Marketers 115

Adams & Knight Marketing

JANUARY 11, 2023

Prior to joining the agency, Pinto served as a marketing specialist for New Park Creative in Hartford as well as in various marketing and communications roles at Leadership Greater Hartford and the Hartford Yard Goats. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021.

PR 246

PR Digital Marketing Education Management 246

Jeff Bullas

FEBRUARY 22, 2023

The copy should communicate the benefits of the product or service clearly and succinctly. The copy should communicate the benefits of the product or service clearly and succinctly. Copywriters need to adapt their language and messaging based on who they’re writing to. Copywriting should be free of fluff or redundant sentences.

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Businesses Grow

NOVEMBER 25, 2024

Candidate in Public Communication & Technology at Colorado State University. Her research focuses on perceived authenticity, fandom, and generational differences in modern communication. Mara will continue her marketing research as she teaches business communication at the University of North Texas’s G.

Gen Z 123

Gen Z Millennials Entertainment Market Research 123

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. It’s bad when customers think you are intrusive.

Shipping 131

Shipping Communications Promotion Customer 131

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They’d rather buy the way they buy from Amazon.

B2C 137

B2C Whitepaper Marketers Marketing 137

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Provide transparent communication Setting clear expectations is key to building customer trust and delivering desired outcomes.

Customer 130

Customer Transform Customer Journey Marketers 130

SMEI

APRIL 24, 2024

This requires a deep understanding of the customer’s business, industry, and challenges, as well as the ability to communicate effectively and build trust. Conclusion The “born salesperson” myth has held the sales industry back for too long.

Communications 233

Communications Customer Marketers Marketing 233

Hubspot Marketing

JULY 15, 2024

Qualities to Look for in a Community Manager “Community managers are often mediators for community conflicts and may be required to draft crisis communications,” Finley says. In other words, Scale Ai is seeing unprecedented growth and needs a community manager to nurture its growing audience.

Management 116

Management Finance Communications Entertainment 116

Martech

AUGUST 20, 2024

His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. John plans to communicate detailed product information to the first group, propose discounts for those who purchase early and promise side-by-side consulting support as the product is deployed to the customer.

Marketers 134

Marketers Marketing CMO Communications 134

Martech

OCTOBER 14, 2024

This may involve adopting project management methodologies that facilitate better communication and task management. Marketing automation Improvement focus: Streamline marketing campaigns and communications through automation to increase efficiency and effectiveness. Roles: Data analyst: To analyze customer data and generate insights.

Key Performance Indicator 121

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 121

Trade Press Services Newsletter

APRIL 4, 2024

Identify several key messages you want to communicate during the show and practice them out loud. Many hosts ask guests to complete a questionnaire ahead of time. Spend the time to answer the questions carefully and thoughtfully and always provide your bio to the host ahead of time. There’s no such thing as overpreparing.

Thought Leadership 271

Thought Leadership Communications Product Branding 271

Aspiration Marketing

OCTOBER 23, 2024

It's not a fad but a robust communication tool that has evolved alongside the internet itself. Contrary to the fleeting nature of many online trends, blogging has proven its staying power.

Communications 184

Communications Digital Marketing Content Marketing Marketers 184