Trade Press Services Newsletter

MARCH 6, 2025

We might catch candidates listing skills like excellent communicator or team player, says Laurie Chamberlin, head of LHH Recruitment Solutions , but they dont back them up with real-life examples. One giveaway is the use of generic buzzwords. The absence of specificity, authenticity and personal touch can be a red flag.

Transform 243

Transform Thought Leadership Communications New Technology 243

Aspiration Marketing

FEBRUARY 18, 2025

We break down the key differences between these two essential disciplines, providing you with the knowledge to build a truly effective global communication strategy.

Global Marketing 219

Global Marketing Marketing Marketers Communications 219

Aspiration Marketing

OCTOBER 23, 2024

It's not a fad but a robust communication tool that has evolved alongside the internet itself. Contrary to the fleeting nature of many online trends, blogging has proven its staying power.

Communications 253

Communications Digital Marketing Content Marketing Marketers 253

Trade Press Services Newsletter

JANUARY 9, 2025

Encourage open communication and collaboration across departments. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. Their perspectives can provide valuable insights and help identify potential areas for improvement or new opportunities.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

SEPTEMBER 26, 2024

Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. In an era plagued by skepticism and distrust, authentic communication is more crucial than ever. With the rapid spread of news on social media, brands must be proactive in their communication strategies.

Marketing Mix 133

Marketing Mix Global Marketing PR Thought Leadership 133

Hubspot Marketing

JULY 15, 2024

Qualities to Look for in a Community Manager “Community managers are often mediators for community conflicts and may be required to draft crisis communications,” Finley says. In other words, Scale Ai is seeing unprecedented growth and needs a community manager to nurture its growing audience.

Management 124

Management Finance Communications Entertainment 124

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Dig deeper: The 4 secrets of effective communication How do you ensure appropriate collaboration when writing FAQs?

B2C 130

B2C Communications Marketing Marketers 130

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. With this approach, marketing can communicate with sales, take ownership, and get things done. “In Always be communicating. And like growing any relationship, communication is key. Track a unified goal.

CMO 126

CMO Traditional Marketing Communications Marketing 126

Hubspot Marketing

FEBRUARY 26, 2025

You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate. Product Marketing Manager: Product positioning and feature communication. This map helped me prioritize feedback and plan my communication strategy. Define communication preferences and needs.

Finance 106

Finance Transform Communications CRM 106

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members.

CMO 109

CMO Communications Digital Marketing Marketers 109

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They’d rather buy the way they buy from Amazon.

B2C 134

B2C Whitepaper Marketing Marketers 134

Martech

JANUARY 27, 2025

Rethink communication as a cohesive motion Why does communication between marketing and sales need to feel so binary? A smarter approach would treat communication as one cohesive strategy. Treat communication as one cohesive motion, with marketing and sales playing complementary roles instead of stepping on each others toes.

CRM 117

CRM Communications Marketing Marketers 117

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. It’s bad when customers think you are intrusive.

Shipping 127

Shipping Communications Promotion Customer 127

Vertical Response

NOVEMBER 3, 2024

Key Takeaways Starting January 27, 2025, businesses are required to obtain explicit ‘one-to-one’ consent from consumers for marketing communications using an Automatic Telephone Dialing System (ATDS). This ensures that consumers can easily opt out of unwanted communications.

Telemarketing 100

Telemarketing Communications Law Management 100

Martech

AUGUST 20, 2024

His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. John plans to communicate detailed product information to the first group, propose discounts for those who purchase early and promise side-by-side consulting support as the product is deployed to the customer.

Marketing 130

Marketing Marketers CMO Communications 130

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Provide transparent communication Setting clear expectations is key to building customer trust and delivering desired outcomes.

Customer 124

Customer Transform Customer Journey Marketing 124

Martech

DECEMBER 4, 2024

The convoluted process and lack of communication left me frustrated, leading me to decide against future purchases from this retailer. While I was relieved to resolve the issue after an hour of troubleshooting, the experience was anxiety-inducing due to the delayed responses and unclear communication from the virtual assistant.

eCommerce 120

eCommerce Customer Retail Transform 120

Martech

MARCH 10, 2025

By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Value Proposition: Clearly and concisely communicate what makes your offering unique and how it solves the customer’s problem.

Direct Mail 116

Direct Mail Gen Z Whitepaper Customer 116

Trade Press Services Newsletter

AUGUST 1, 2024

Be consistent in your messaging, branding, and communication across all touchpoints. The more you can demonstrate your proficiency in understanding your audience’s pain points or other needs, the more your audience will see you as a trusted resource. Be Consistent Mixed messaging creates confusion, not trust.

Whitepaper 190

Whitepaper Branding Thought Leadership Marketing 190

Businesses Grow

NOVEMBER 25, 2024

Candidate in Public Communication & Technology at Colorado State University. Her research focuses on perceived authenticity, fandom, and generational differences in modern communication. Mara will continue her marketing research as she teaches business communication at the University of North Texas’s G.

Gen Z 125

Gen Z Millennials Entertainment Market Research 125

Martech

OCTOBER 14, 2024

This may involve adopting project management methodologies that facilitate better communication and task management. Marketing automation Improvement focus: Streamline marketing campaigns and communications through automation to increase efficiency and effectiveness. Roles: Data analyst: To analyze customer data and generate insights.

Key Performance Indicator 114

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 114

Hubspot Marketing

JANUARY 23, 2025

The specifics will vary depending on the kind of content youre creating and who the brief is for, but it should anticipate and answer top-level questions about content, format, communication, and so forth. If you manage freelance writers, a content brief will be a lifesaver for both you and your writers and thats only a slight exaggeration.

Logistics 126

Logistics Communications SEO Management 126

Martech

NOVEMBER 13, 2024

Here are a few examples of roles we might see as Autonomous Marketing Pipelines take shape: Key skills required for autonomous marketing Marketers preparing for an autonomous future should focus on building data, technology and communication skills. Data skills AI runs on data.

Transform 126

Transform Marketing Marketers Traditional Marketing 126

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. Segmentation and personalization: They allow for the collection of additional information about subscribers, enabling better segmentation and personalization in future communications.

Customer loyalty 110

Customer loyalty Copywriting Communications User-Generated 110

Martech

JANUARY 2, 2025

But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

Management 120

Management Transform Finance Communications 120

Martech

OCTOBER 24, 2024

Grammarly introduced new features to measure the impact of communication on business performance. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. Wondershare released Wondershare Virbo 3.0,

User-Generated 124

User-Generated Marketing Mix Communications Advertisers 124

Sprout Social

JULY 30, 2024

Put your standards in writing Make sure there is documentation in your contracts that clearly communicates your expectations and protects your brand in the event of future fallout. Remember: Always assume your influencer communications and contracts will be screenshotted and shared out of context.

Influencer Marketing 119

Influencer Marketing Branding Health Logistics 119

Hubspot Marketing

AUGUST 28, 2024

Communicate Technical Ideas to Decision-Makers “Last but not least, communication! Being able to simplify and communicate technical SEO is crucial to getting buy-in from decision-makers,” says Charbit. In short, for this use case, you must have the skills and knowledge to recognize whether AI is hallucinating.

SEO 132

SEO User-Generated Communications Management 132

Martech

NOVEMBER 5, 2024

Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. To successfully reach customers, brands must leverage a multichannel outbound strategy which includes the phone,” said James Garvert, SVP of TruContact Communications Solutions at TransUnion.

Customer 117

Customer Branding Communications Marketers 117

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools.

Customer 112

Customer Health Transform Communications 112