Martech

NOVEMBER 15, 2023

While it may not be possible to stop marketing from being impacted in a downturn, there is an opportunity to try and mitigate how much marketing is impacted by drawing a straight line from marketing performance to business performance. When it comes to communicating marketing performance outside of marketing, less is more.

Communications 106

Communications Customer Acquisition Finance Food 106

Adobe Experience Cloud Blog

MARCH 5, 2018

How, then, do we track progress toward an ultimate outcome and how do we align the optimal communication to reach audiences where they are at within their journey? The key marketing metric I am referring to is buyer journey velocity or funnel velocity , measured by comparing time in buying stage to amount and types of content consumed.

Marketing Mix 134

Marketing Mix Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 20, 2017

According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. But gaining support extends beyond the revenue team.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketers Marketing 116

Lusha

JULY 21, 2024

Lead Conversion Rates: What percentage of leads are moving through each stage of the funnel? Customer Acquisition Cost (CAC): How much does it cost to acquire a new customer? Return on Investment (ROI): What is the return on your marketing investments? Timing: Consider the optimal timing for each communication.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

JULY 17, 2024

ABM isn’t just about marketing; it’s about transforming your entire customer acquisition and relationship-building process. This alignment fosters a deeper understanding of each other’s roles, leading to improved communication, increased efficiency, and a more seamless customer experience.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Use Insider

FEBRUARY 16, 2022

CRMs hold historical and manual customer data with the end goal of enhancing customer experience but are ill-equipped to input data pools from multiple sources. Customer Data Platforms are designed to ingest all customer data across all forums. When are customers leaving? Where are they going next?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we have one on the acquisition path. And then we jump over to a new email marketing system that does all the email marketing. What are they doing?

Transform 52

Transform Marketers Marketing CRM 52