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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work.

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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

They offer advanced targeting options and interactive formats to capture the attention of a diverse audience, enabling marketers to craft personalized and visually engaging ads. Email Campaigns: Email remains a powerful tool for direct response marketing, allowing for personalized, timely communication.