Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. The Frame AI team is expected to join HubSpot and integrate Frame AIs technology directly into Breeze, HubSpots family of AI-powered tools, which works across the CRM. Processing.

CRM 116

CRM Communications Customer Product 116

Martech

JUNE 21, 2024

Your company just bought a shiny new CRM. Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. Now, who drives it?

CRM 118

CRM Product Education Communications 118

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 112

CRM Customer Journey Customer loyalty Management 112

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. Centralized platforms enable real-time communication and coordination among team members, reducing misunderstandings and enhancing overall teamwork.

Management 125

Management CRM Analytics Marketing 125

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams.

Transform 66

Transform CRM Customer Analytics 66

Marketing Insider Group

MARCH 3, 2025

Opening a shop with useful products people want is only one part of the equation. You must also find your target demographic, explain to customers what makes your products better than the competition, and earn their continued patronage. With a good CRM platform, you can find new customers and keep them.

CRM 52

CRM Communications Management Analytics 52

Marketing Insider Group

JULY 30, 2024

This direct line of communication builds trust and ensures the accuracy of the insights you gather. Managing your data requires robust systems like CRM platforms to organize and analyze the information. In that case, you can send them targeted promotions and updates about the latest products you have in stock.

Transform 126

Transform CRM Communications Management 126

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 128

Transform Whitepaper Thought Leadership Customer Journey 128

Martech

AUGUST 19, 2024

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

Key Performance Indicator 116

Key Performance Indicator Marketing Marketers CRM 116

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Pain points If a lead’s behavior (e.g.,

Communications 120

Communications CRM Target Market Price 120

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. cart abandonment, product views) to re-engage customers at critical moments in their journey. For example, if a customer frequently buys eco-friendly products, we can highlight similar products in their communications.

Customer 113

Customer B2C CMO Customer Journey 113

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. This includes understanding customer needs and preferences and tailoring products, services and marketing messages accordingly.

CRM 111

CRM Marketing Marketers Customer loyalty 111

Hubspot Marketing

SEPTEMBER 11, 2024

AI recruiting tools personalize communication with candidates and provide information about the company and job. While they can personalize communications, messages generally won’t feel as human as they would if a person wrote them. In fact, AI tools may cut overall hiring time by nearly 90%. Improving candidate experience.

Price 123

Price CRM User-Generated Analytics 123

Hubspot Marketing

JULY 12, 2024

Community management” covers a wide range of jobs, and they’re not going to have the same software needs. After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a Bluey fandom on TikTok, right? Align your key tools with what success looks like in your community,” Sowyrda says.

Management 99

Management CRM Price Analytics 99

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Collaborate with product teams to enhance user experience and drive engagement. Technical proficiency: Familiarity with CRM systems (e.g., Google Analytics).

Customer Acquisition 113

Customer Acquisition CRM Marketing Automation Platform Analytics 113

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate.

Finance 100

Finance Transform Communications CRM 100

Martech

JANUARY 8, 2025

Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process. The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Create a killer FAQ page, add in-depth product demo videos and sprinkle case studies or testimonials throughout your website.

CRM 122

CRM Customer Acquisition Analytics Communications 122

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 118

Price Health CRM Retail 118

Marketing Insider Group

AUGUST 7, 2024

Quick Takeaways ChatGPT can automate routine content creation and internal communications tasks, leading to faster response times and less manual effort. The tool seamlessly integrates with CRM and email, providing value in sales assistance, training, and personal task management.

Transform 89

Transform CRM User-Generated Communications 89

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 96

Management Marketing Marketers CRM 96

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 114

CRM eCommerce Communications Influencer Marketing 114

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Hubspot integrates with Hootsuite to bring more social user context into your Hubspot CRM data and ticket system.

Analytics 119

Analytics PR Price CRM 119

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. 5 Key Benefits of AI Reporting for Marketers Our AI Insights for Marketers report indicates that nearly half (45%) of marketing leaders claim AI tools make employees more productive.

Analytics 121

Analytics Transform CRM Marketers 121

Martech

APRIL 14, 2025

Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Sales Strong fit with sales and commerce: personalization, proposals and CRM support. Content production. Even when a central team has defined a policy, it may not be communicated effectively.

CRM 80

CRM Marketing Marketers Communications 80

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

APRIL 10, 2025

It allows you to get more eyes on your own Pins (graphics, product images or videos) that link back to your blog. Their case studies highlight impressive outcomes, such as a 500%+ increase in traffic from Pinterest product ads, 3.7 With the workflow report, I can see exactly where we are in the production process.

Content Marketing 108

Content Marketing User-Generated CRM Social Media Marketing 108

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Similar index pages are now available for notes, postal mail, and communications (WhatsApp, LinkedIn, SMS).

CRM 92

CRM User-Generated Management Communications 92

Martech

AUGUST 2, 2024

But instead of mapping your way to grandma’s house and highlighting the various roadside attractions and stops along the way, you’re mapping the journey your customer takes with your product or brand. Customer journey maps are also a valuable tool for cross-functional communication and collaboration.

Customer Journey 109

Customer Journey Customer Shipping Analytics 109

Martech

NOVEMBER 15, 2023

During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. When it comes to communicating marketing performance outside of marketing, less is more. Each product is being utilized to the full extent possible.

Communications 105

Communications Customer Acquisition Finance Food 105

Customers.ai

NOVEMBER 25, 2024

Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Here’s how these integrations turn a good strategy into an unstoppable one. The result?

eCommerce 88

eCommerce Price Customer Journey CRM 88

SmartBrief - Marketing

MARCH 28, 2025

Communicating clear pricing structures, flexible payment options and tangible benefits can build trust in uncertain times. In essence, its not about screaming sale but about positioning your product as a smart, necessary choice in a tightening economy.

Millennials 83

Millennials Price CRM Marketing 83

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Want to increase productivity? Our social CRM provides conversation history and customer details, to personalize responses.

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Hubspot Marketing

OCTOBER 3, 2024

Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer.

Product 125

Product CRM Transform Manufacturing 125

Martech

AUGUST 9, 2024

Specific conversations can reveal micro-insights like purchase intent — including for products or services that are not the main subject of the call — and intent to churn. Echo AI can detect and flag these insights and push them via APIs into the organizations other systems (CRM, for example) where they can surface and be acted on.

Customer Acquisition 114

Customer Acquisition User-Generated CRM Communications 114

Martech

FEBRUARY 27, 2025

Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement.

Transform 76

Transform CRM Whitepaper eBook 76

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment).

Customer 109

Customer Customer Journey B2C Management 109

Hubspot Marketing

SEPTEMBER 16, 2024

Why Use AI in Public Relations (PR) Using AI in public relations has many benefits, but they all come back to one all professionals strive for — improved productivity. tread lightly when using AI or automation for one-on-one communication. Set up Google Alerts for any phrase or keywords you like, such as your brand or product name.

PR 125

PR User-Generated CRM Branding 125