Martech

AUGUST 9, 2024

Customer acquisition company Centerfield had not so much a jumble but a mountain of unstructured words from calls to their call centers. Supercharging customer acquisition “In a nutshell, we supercharge customer acquisition for our clients,” explained Aniketh Parmar, EVP technology at Centerfield.

Customer Acquisition 111

Customer Acquisition User-Generated CRM Communications 111

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 133

Customer Acquisition Health Traditional Marketing Management 133

MarketingOps

DECEMBER 4, 2024

Of course every business wants to close more deals, but the cold, hard truth is: gaining a customer you can’t keep isn’t scalable. According to FirstPageSage , the average customer acquisition cost (CAC) for B2B tech companies is $720. And, if your organization leans heavily into PPC and SEM, it’s even higher at $841.

Customer 147

Customer Customer Acquisition Price Product 147

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Monitor KPIs and provide insights to enhance revenue performance.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

NOVEMBER 13, 2024

This means focusing on metrics such as revenue growth, customer lifetime value and return on marketing investment (ROMI). Communicate marketing’s value to stakeholders Marketing leaders should proactively engage with CEOs, CFOs and boards to explain how marketing investments support business goals.

Transform 129

Transform Marketers Marketing Customer Acquisition 129

Martech

DECEMBER 16, 2024

But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. Thats how you avoid the assumption trap and identify the channels that deliver qualified leads who become satisfied, long-term customers at scale. Processing. Processing.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

NOVEMBER 15, 2023

During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. When it comes to communicating marketing performance outside of marketing, less is more. The tech stack contributes to the cost of customer acquisition.

Communications 104

Communications Customer Acquisition Finance Food 104

Marketing Insider Group

JULY 24, 2024

5) Email Marketing Email marketing plays a crucial role in content strategy, allowing direct communication with your audience and driving engagement. Regularly update your content, build backlinks, and use metadata effectively to improve your SEO performance. Regularly analyze these metrics to refine your strategy and improve results.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Martech

SEPTEMBER 30, 2024

It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” You know how to lead agile marketing teams to accomplish goals in these key areas: faster delivery, improved quality, better adaptation, improved communication, increased revenue and faster time to market.

Transform 137

Transform CMO Marketers Marketing 137

Martech

OCTOBER 25, 2024

What do I say to customers whose support costs are killing us? Since Gemini is a generative AI platform, it’s more than capable of taking the data and analysis and drafting relevant communications. So I asked Gemini to draft an email to send to customers with high support costs offering them resources to help.

Customer Marketing 115

Customer Marketing Marketing Strategy Customer Customer Acquisition 115

Martech

AUGUST 13, 2024

Relying on pre-scheduled content and a top-down communication style, they prioritized reach over engagement, neglecting to foster community. By prioritizing genuine engagement over superficial metrics, brands can cultivate thriving communities that feel organic and rewarding for all involved.

Transform 129

Transform Marketers Marketing Traditional Marketing 129

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Clear articulation of goals also improves communication among team members, ensuring everyone is aligned.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Martech

JANUARY 29, 2025

Communicating efficiently through email campaigns, SMS or push notifications to inform them about deals and updates, ensuring your communication is clear, concise and action-oriented. Focus on volume customers when: Your model thrives on scale, such as fast-moving consumer goods or ecommerce.

Customer 102

Customer Price Customer Acquisition Customer loyalty 102

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process. Pro tip : Use customer feedback to regularly update your content.

CRM 119

CRM Customer Acquisition Analytics Communications 119

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). By leveraging this real-time data, we could determine the most relevant communication at any given moment. Siloed data.

Analytics 121

Analytics Transform CRM Marketers 121

Hubspot Marketing

OCTOBER 28, 2024

Automate A/B tests in your customer acquisition funnel. Mary Zhang , Head of Marketing and Finance at Dgtl Infra , told me that her company developed an entire AI-powered client success prediction model to optimize its customer acquisition funnel. Email is still one of the most effective communication channels.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Establishes and communicates approved verbiage for the organization.

Price 117

Price Marketers Marketing User-Generated 117

Hubspot Marketing

DECEMBER 3, 2019

We’ve touched on it already, but when it comes to daily challenges, customer acquisition is far and away the most commonly cited pain point. When asked what they dislike about the web design process, customer acquisition was again the most common reply. How do web designers communicate with their clients?

Customer Acquisition 145

Customer Acquisition Price Communications Management 145

Vertical Response

JANUARY 31, 2025

Email Marketing Effectiveness Email marketing is 40x more effective at acquiring customers than Facebook or Twitter Email marketing has proven to be a powerhouse in customer acquisition, boasting a success rate 40 times higher than that of social media platforms like Facebook and Twitter.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. Marketing and communications, sales, customer success — engage anyone involved in achieving marketing’s strategic outcomes.

Direct Mail 122

Direct Mail Marketers Marketing Email Marketing 122

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. as key triggers.

Management 95

Management Marketers Marketing CRM 95

Customers.ai

DECEMBER 20, 2024

Youre missing the chance to surprise and delight your customers before they even realize they need something. Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. This strategy drives long-term growth by fostering customer satisfaction and trust.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals. Learn more about how to create an effective SaaS marketing plan here.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Adobe Experience Cloud Blog

MAY 7, 2021

Employees and teams – all of us – are keen to show they are willing and get to grips with new methods of communication and working practices. Don’t forget some employees may find a relatively huge influx of communication and change difficult, so having a measured approach can be really helpful.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges.

Influencer Marketing 94

Influencer Marketing Marketing Strategy Marketers Marketing 94

Use Insider

SEPTEMBER 13, 2024

You’ll learn how automation not only saves time and reduces manual effort but also drives more personalized communication, leading to higher engagement rates and better overall customer experiences. Email automation can streamline a variety of communication types, enhancing both efficiency and effectiveness.

Customer 52

Customer CRM User-Generated Transform 52

Martech

AUGUST 6, 2021

When companies invest in brand building they are starting the relationship process without even directly communicating with prospective customers. Answer these key questions: Who is your customer? Customer relationship management and community. Brand building. What is important to them? Startups like iiintent.io

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Adobe Experience Cloud Blog

MAY 20, 2019

So, if you continue dedicating too much time to customer acquisition, you risk leaving opportunity (and money) on the table. Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Where do your customers come from?

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Marketing Insider Group

DECEMBER 8, 2021

It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition. Building customer advocacy programs seem to be a thing of the past.

Marketing Strategy 144

Marketing Strategy Branding Customer Acquisition Fashion 144

Search Engine Land

AUGUST 22, 2024

If you use the new customer acquisition goal, the added value you assign to a new user conversion isn’t the actual value of their purchase but what you consider the long-term LTV. Do you trust the accuracy of GA4 audience reporting?

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Lynton Web

JANUARY 27, 2025

Activity Monitoring Comprehensive activity tracking provides visibility into franchisee engagement levels and customer communication patterns. Communication frequency analysis ensures consistent lead nurturing. Key indicators include: Response time averages help maintain service standards across locations.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

Martech

JUNE 21, 2024

And that’s because the way companies find customers is evolving. Business development is changing fast As AI-generated content floods traditional communication channels, cold email is becoming more challenging, search marketing is in its decline and the amount of meaningless word salad content online is skyrocketing.

CRM 127

CRM Thought Leadership Customer Acquisition Marketers 127

Hootsuite

JULY 15, 2021

In that case, it may be necessary to revisit communications strategies, help articles, or even policies and operations. Customer acquisition cost (CAC). Customer acquisition cost tracks the average amount of money spent on sales and marketing to obtain each new customer. Preferred communication channels.

Customer 144

Customer Customer Acquisition Promotion Social Media Marketing 144

Martech

OCTOBER 9, 2024

Why sales and marketing misalignment hurts your business Why silos exist Silos between sales and marketing often stem from misaligned goals, disconnected tools and poor communication. Without clear communication, leads fall through the cracks. Sales zeroes in on closing deals and revenue.

CRM 122

CRM Customer Acquisition Communications Marketers 122

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. Leverage customer zero and first-party to customize customer experience.

Manufacturing 125

Manufacturing Customer Acquisition Retail User-Generated 125

Marketing Insider Group

NOVEMBER 26, 2019

DMPs, on the other hand, are mainly meant for customer acquisition. Sending a coupon on the customer’s birthday was seen as the height of customer experience. Some tools can now recommend email copy tailored to each recipient’s communication style. Building trust and improving communication take time.

Customer Acquisition 139

Customer Acquisition CMO Acquisition Marketing Communications 139

Adobe Experience Cloud Blog

NOVEMBER 4, 2016

Turn Holiday Customers into Repeat Customers. Customer acquisition isn’t the end of the game, but the beginning. You’ll probably acquire many new customers during the holiday season, but can you keep them? Implementing a retention strategy is paramount to growing your business.

Thought Leadership 134

Thought Leadership Retail Customer Acquisition Shoppers 134