Martech

OCTOBER 25, 2024

Build customer trust Building trust and long-term customer loyalty is crucial for marketing success. Engage AI tools optimize workflows and enable companies to respond quickly to customer queries and concerns. Dig deeper: Weighing the pros and cons of out-of-the-box martech 4.

Transform 135

Transform Customer loyalty User-Generated Management 135

Martech

NOVEMBER 11, 2024

Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates. Key contributions: Developing CRM strategies that build and sustain customer relationships. Identifying areas for optimization based on performance insights.

CRM 114

CRM Customer Journey Customer loyalty Management 114

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Successful marketing builds long-term customer loyalty, making them less susceptible to competitors’ discounts or incentives. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S.

Finance 121

Finance Customer loyalty Entertainment Price 121

SmartBrief - Marketing

OCTOBER 21, 2024

It provides very great networking opportunities and can lead to new customers or partnerships. It lays the groundwork for excellent relationships, which in turn builds customer loyalty and a path toward long-term growth. Regular emails provide value that create a sense of loyalty and increased brand trust.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication? Before we go any further, let’s level set on what “crisis communication” actually means. The importance of strong crisis communication.

Communications 138

Communications Branding User-Generated Customer loyalty 138

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Martech

JANUARY 9, 2025

These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated. This evolution will significantly enhance the overall customer experience, creating a more dynamic and responsive digital environment.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Martech

DECEMBER 16, 2024

Redefine KPIs and success metrics Prioritize measures like engagement, customer loyalty, time spent and actions that lead to meaningful outcomes. Be transparent and build trust Clearly communicate how data is collected and used.

Transform 122

Transform Customer loyalty Marketing Marketers 122

Marketing Insider Group

AUGUST 26, 2024

As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience. Personalized marketing campaigns lead to higher engagement rates and increased customer loyalty, as seen with tools like Dynamic Yield and Adobe Target.

CRM 123

CRM Transform Marketing Marketers 123

Martech

JULY 30, 2024

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 96

CRM Customer Transform Customer loyalty 96

Martech

AUGUST 19, 2024

Sharing this information helps you create a more effective strategy and messaging that aligns with potential customers’ needs, driving better results. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy.

Key Performance Indicator 117

Key Performance Indicator Marketing Marketers CRM 117

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 86

Customer loyalty Customer Food Entertainment 86

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Hosting holiday-themed events, contests, and activities engages customers and fosters community spirit, attracting more foot traffic and boosting sales. What are some engaging holiday content ideas?

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

OCTOBER 2, 2024

Improved customer loyalty. To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. Continuously refine and optimize customer segmentation for improved personalization. Higher conversion rates.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Litmus

OCTOBER 17, 2024

Keep customers engaged and satisfied, encouraging repeat business through a series of email campaigns for this specific segment of your subscribers. Loyalty/advocacy. Turn satisfied customers into brand advocates by keeping the two-way communication alive through email. Reactivation/win-back.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

JANUARY 29, 2025

Using targeted discounts, bundles or promotions to encourage repeat purchases without overextending resources while implementing loyalty programs that are easy to join and reward frequent transactions. Segment volume customers to identify opportunities to move them into the valued customer category over time.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Hootsuite

OCTOBER 22, 2024

Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). Empower them to help build your employee advocacy program by defining and communicating campaigns, setting goals, and creating incentives. What kind of language should they use?

PR 112

PR Gen Z Thought Leadership Communications 112

Martech

AUGUST 12, 2024

This allows us to understand our customers better and tailor their experiences. For example, if a customer frequently buys eco-friendly products, we can highlight similar products in their communications. This allows for better tracking of customer interactions and preferences.

Customer 115

Customer B2C CMO Customer Journey 115

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. They’re built primarily for communication, connection and content sharing. What is a social media network? It’s a broad definition, and intentionally so.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Customers.ai

DECEMBER 20, 2024

Youre missing the chance to surprise and delight your customers before they even realize they need something. Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. This approach ensures customers feel valued and appreciated, leading to higher trust and brand advocacy over time.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Sprout Social

APRIL 8, 2025

Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. By communicating that desired activity with a call to action (CTA) , youll make your Pinterest videos more effective. Repurposing content also saves time.

Shoppers 102

Shoppers Customer loyalty Analytics Branding 102

Vertical Response

JANUARY 10, 2025

Effective email campaigns prioritize personalization, engaging subject lines, and valuable content to enhance customer loyalty while also necessitating compliance with regulations to ensure deliverability. This marked the beginning of a new era in digital communication.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

OCTOBER 6, 2024

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Vertical Response

JULY 7, 2024

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. billion monthly active users.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Vertical Response

OCTOBER 27, 2024

In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Duct Tape Marketing

AUGUST 30, 2024

The growth strategy includes all of the communication and content designed to move people through the Marketing Hourglass stages. Our past customers are often our best customers. Did you know 80% of a company's revenue comes from just 20% of its existing customers? The team is there for the execution.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

Search Engine Land

JULY 25, 2024

By comparison, luxury products can be communicated as precisely that – a luxury/treat to be consumed as a reward for austerity in other areas. This will allow you to continue marketing your products or services while meeting your customers’ needs. For those in your TAM who are better off, you should continue awareness campaigns (i.e.,

SEO 108

SEO Management Price Thought Leadership 108

Martech

OCTOBER 11, 2024

Autonomous vehicles that process sensor data and make driving decisions in real-time using onboard computers without relying on constant communication with external systems. At its heart, it helps create faster, smarter and more secure customer experiences — exactly what marketers need to build stronger connections with their audience.

Customer loyalty 70

Customer loyalty Retail Finance Shoppers 70

Buffer Marketing

MARCH 25, 2024

By finding the money in the business first, I could avoid reaching into the consumers’ pockets — a valuable strategy for building customer loyalty in the long run. We were upfront about these changes and accepted losing some customers Communicating these changes to customers wasn’t always easy.

Price 107

Price Communications Customer Manufacturing 107

illumin

FEBRUARY 12, 2025

Shared values, genuine brand authenticity, and empathetic communication frequently shape customer loyalty. Making this information easily accessible is a simple way to build trust and encourage socially conscious customers to choose one brand over another. consumers consider values in their purchasing decisions.

Customer loyalty 59

Customer loyalty Communications Advertising Advertisers 59

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. They could set up automated flows to re-engage customers who haven’t purchased in 90 days, offering them a discount on their favorite products. That’s what we are here for. The result?

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

verse.ai

OCTOBER 30, 2024

Clear internal communication, shared documentation, and a well-structured handoff process can help the onboarding team understand the customer’s specific needs, goals, and expectations set during the sales phase.

Customer Journey 109

Customer Journey Customer Transform Communications 109

illumin

FEBRUARY 19, 2025

illumins email integration makes it easy to integrate email marketing into your customer journeys. Leverage loyalty Customer loyalty is king in 2025. Perks and programs are a great way to build retail existing and attract new customers.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

SocialPilot

DECEMBER 20, 2024

Google reviews are necessary for customer satisfaction for local businesses. They assist potential customers in deciding if a business is the right choice for them or not. Responding effectively to online reviews can significantly impact customer loyalty. However, replying to online reviews can be challenging.

Customer loyalty 100

Customer loyalty Management Transform CRM 100