Martech

JUNE 3, 2024

” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an Audience of One” emphasize the benefits of tailoring communications to individual consumers — the essence of personalization.

Customer loyalty 113

Customer loyalty Personalized Marketing Customer Shoppers 113

Martech

NOVEMBER 11, 2024

Web production and personalization: Tailoring digital content for engagement This team customizes web experiences to align with each user’s preferences and behaviors, mastering content management systems (CMS), data insights and personalization tools. Using segmentation to tailor communications and offers to individual preferences.

CRM 111

CRM Customer Journey Customer loyalty Management 111

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Trust and value correlate to hard business metrics, such as repeat purchase rates, price premiums and customer loyalty.

Branding 79

Branding Customer loyalty Price Communications 79

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 127

Transform Whitepaper Thought Leadership Customer Journey 127

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 107

Customer loyalty Customer Food Entertainment 107

Martech

JANUARY 9, 2025

These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated. This evolution will significantly enhance the overall customer experience, creating a more dynamic and responsive digital environment.

Customer loyalty 127

Customer loyalty CMO Retail Customer Journey 127

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

Key Performance Indicator 115

Key Performance Indicator Marketing Marketers CRM 115

Martech

JULY 30, 2024

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Email marketing is a powerful method for nurturing leads and converting them into customers. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 110

CRM Marketing Marketers Customer loyalty 110

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 96

CRM Customer Transform Customer loyalty 96

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Loyalty/advocacy. Engagement. Consideration. Conversion. Onboarding. Reactivation/win-back.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication? Before we go any further, let’s level set on what “crisis communication” actually means. The importance of strong crisis communication.

Communications 138

Communications Branding User-Generated Customer loyalty 138

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue. Use the holiday season to bolster community support and engage with local causes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

AUGUST 12, 2024

Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging. Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity.

Customer 111

Customer B2C CMO Customer Journey 111

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). Who is enthusiastic about your industry and the company?

Gen Z 115

Gen Z PR Thought Leadership Communications 115

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. They’re built primarily for communication, connection and content sharing. It’s the top channel for news and product discovery among the age cohort.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Martech

OCTOBER 2, 2024

They can build and deliver personalized email campaigns with product recommendations that align with customer interests using similar audiences or, in some cases, the same individuals. Improved customer loyalty. Continuously refine and optimize customer segmentation for improved personalization.

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? By reminding customers ahead of time, you avoid surprises and add extra value. The truth is, to win at relationship marketing, you need both working together.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Sprout Social

APRIL 8, 2025

This has led to 80% of weekly users discovering a new product or brand on Pinterest. Whether its your blog, a product page or a booking form, you can tell users exactly where you want them to go next. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty.

Shoppers 104

Shoppers Customer loyalty Analytics Branding 104

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 86

Customer loyalty Customer Food Entertainment 86

Search Engine Land

JULY 25, 2024

The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable. Essential products are often price-sensitive during a downturn.

SEO 108

SEO Management Price Thought Leadership 108

Vertical Response

OCTOBER 6, 2024

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Valued customers see the brand as a partner, forming a deeper emotional connection.

Customer 95

Customer Price Customer Acquisition Customer loyalty 95

Vertical Response

JULY 7, 2024

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. It aims to build relationships, promote products, and increase sales. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

verse.ai

OCTOBER 30, 2024

Rather than promoting products outright, focus on creating educational and solution-oriented content that addresses the challenges your prospects face. Additionally, sales can enhance transparency by communicating the onboarding process and any limitations upfront, emphasizing what customers can realistically expect as they get started.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Duct Tape Marketing

AUGUST 30, 2024

It’s a tool we use to reinforce this idea of the customer journey. The Real Brand Strategy Brand strategy is where we will help identify who makes an ideal customer, narrow the focus, and define the products and services the customer is looking for. Our past customers are often our best customers.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

Vertical Response

OCTOBER 27, 2024

In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

illumin

FEBRUARY 12, 2025

Brands looking to leverage social responsibility need to contemplate the societal, political, and environmental effects of their products and processes. This includes how materials are sourced, how employees are paid, and the societal impact of the product itself. Forrester Research analyst Jim Nail highlights that around 52% of U.S.

Customer loyalty 59

Customer loyalty Communications Advertising Advertisers 59

Martech

OCTOBER 11, 2024

Autonomous vehicles that process sensor data and make driving decisions in real-time using onboard computers without relying on constant communication with external systems. At its heart, it helps create faster, smarter and more secure customer experiences — exactly what marketers need to build stronger connections with their audience.

Customer loyalty 68

Customer loyalty Retail Finance Shoppers 68

Buffer Marketing

MARCH 25, 2024

  The silver lining of this ongoing challenge is that we’ve developed a strong system for assessing our financial realities as costs change around us and creatively adjusting our products, processes, and pricing to keep our business successful for the long game. Here’s how.

Price 107

Price Communications Customer Manufacturing 107

SocialPilot

DECEMBER 20, 2024

Google reviews are necessary for customer satisfaction for local businesses. They assist potential customers in deciding if a business is the right choice for them or not. Responding effectively to online reviews can significantly impact customer loyalty. However, replying to online reviews can be challenging.

Customer loyalty 97

Customer loyalty Management Transform CRM 97

Sachs Marketing Group

APRIL 30, 2025

As a business, community outreach marketing is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. It involves promoting content, building relationships, and finding new clients.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Marketers 52

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115