Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

AUGUST 13, 2018

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Duct Tape Marketing

JUNE 1, 2017

And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. Use this valuable piece of information frequently — it’s always more personal to call someone by their name. Develop a multi-channel approach. About the Author.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

CXL

MAY 27, 2022

Prospects toward the bottom end of the marketing funnel are less interested in understanding the consequences of the problem they face but more in learning how your product solves that problem. Product walkthrough videos can be an effective way of communicating this. Use direct marketing to continue the conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

DirectMail2.0

FEBRUARY 26, 2024

(Transcript below) [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. Well, nice.

Direct Mail 52

Direct Mail Education Whitepaper Management 52

Spiralytics

MARCH 19, 2025

The Data Privacy Act grants data subjects the right to be informed about: The extent and purpose of data processing, particularly for profiling, direct marketing, and data sharing. Develop and implement clear internal policies Every marketing touchpointemail sign-ups and lead generationmust align with data privacy regulations.

Law 52

Law Marketing Marketers User-Generated 52