Hubspot Marketing

JULY 12, 2024

Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management, isn’t it? Below, 5 veterans of community management — from Square, Pocket CCO, HeyOrca, and HubSpot — share some challenges you’re likely to face. “My The better you do, the bigger you get.

Management 108

Management Shipping Place Communications 108

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 106

Product Marketing Product Management Marketing 106

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 96

Management Marketing Marketers CRM 96

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. LinkedIn is also an excellent place to network with other brands. Other companies are more relaxed and casual.

Management 71

Management B2C User-Generated Communications 71

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management CRM Price SEO 88

SocialPilot

APRIL 29, 2025

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. What is Multi-location Review Management? But thats not all.

Management 59

Management Logistics User-Generated Place 59

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. LinkedIn is also an excellent place to network with other brands. Other companies are more relaxed and casual.

Management 54

Management B2C User-Generated Communications 54

Marketing Insider Group

JULY 23, 2024

The platform’s real-time communication capabilities allow brands to respond promptly to customer queries and feedback, enhancing customer satisfaction. High competition, the short lifespan of tweets, managing public criticism, and issues with poor moderation due to recent ownership changes present significant challenges.

Branding 129

Branding Communications Management Social Media Marketing 129

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Usually, martech platform benefits are considered for customer-facing activities and communication only. Are we getting the customer data we need in each of these communication and engagement tools?

Marketing 116

Marketing Marketers eCommerce Communications 116

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

Health 119

Health CRM Communications User-Generated 119

SocialPilot

APRIL 10, 2025

Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. While Trustpilot is a well-known player in the review management space, its not without its drawbacks. Whether you need more control, better pricing, or advanced features, weve got you covered.

Management 67

Management Non-Profit Price User-Generated 67

The Marketing Operations Leader

JANUARY 11, 2025

PMO (Project Management Office) "Designing workflows, processes, and standard practices to drive operational efficiency." 3: Fully optimized, scalable processes with SLAs in place. Recommendation: 1-2: Use a project management tool to map out workflows and create playbooks for recurring tasks.

Finance 130

Finance Marketing Marketers Succession Planning 130

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This data is often stored in disparate systems, creating silos that are difficult to manage and integrate. This aligns with my experience as both a customer and a marketer.

Law 109

Law New Technology Communications Management 109

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Design compelling visuals A picture says a thousand data points, right?

PR 128

PR Communications Management Food 128

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. It’s bad when customers think you are intrusive.

Shipping 124

Shipping Communications Promotion Customer 124

Martech

OCTOBER 25, 2024

One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council.

Transform 133

Transform Customer loyalty User-Generated Management 133

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. At the same time, it streamlines communication and execution for contributors. Your SEO roadmap is a methodology for managing the many moving parts together, so everyone can see how each piece fits into the whole.

SEO 126

SEO PR Communications Management 126

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts. Employ allowlists and denylists judiciously to manage ad placements effectively.

Manufacturing 125

Manufacturing Advertisers Advertising User-Generated 125

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. I certainly have. Identify your central idea. Branch out key themes.

Transform 110

Transform Communications Place Management 110

Martech

NOVEMBER 19, 2024

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. How it works: HubLead and Surfe help reps add LinkedIn contacts to HubSpot, track messages and view connection requests in one place.

CRM 125

CRM Marketing Marketers Place 125

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. Bringing social media and customer support closer together should be top of mind if you don’t want to miss out on important conversations — and opportunities to keep your customers engaged and happy on their preferred communication channels.

Communications 121

Communications Place Social Media Marketing Customer 121

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Channels to use to manage customer relationships.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Sprout Social

FEBRUARY 18, 2025

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this expectation extends to your customers. The importance of efficient social media inbox management Nobody wants to be ignored.

Management 67

Management CRM Communications Customer 67

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. Clear communication between teams ensures campaigns are executed seamlessly.

CRM 66

CRM Management Analytics Communications 66

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 119

Analytics PR Price CRM 119

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate. The map becomes your guide for managing expectations and preventing conflicts before they happen.

Finance 100

Finance Transform Communications CRM 100

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price 106

Price User-Generated Finance eCommerce 106

Martech

OCTOBER 30, 2024

It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.” A cloud HR software vendor might target content around “management challenges for hybrid and distributed workforces” or “improving the onboarding experience for remote workers.”

Content Marketing 140

Content Marketing Customer Journey Thought Leadership Marketing 140

Hubspot Marketing

JANUARY 20, 2025

Start Your Root Cause Analysis With Our Free Template Marketers experienced in project management know its important to monitor your systems and take an honest look at things when they break down. Theres a place in this process for extreme ownership and to follow through on improvements personally. What was I doing wrong?

Management 116

Management Place CMO Energy 116

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once. You can also manage these listings within the tool. Scroll down the page to see your reviews.

User-Generated 112

User-Generated Energy SEO Place 112

Hubspot Marketing

JULY 12, 2024

I’ll dive into that in this post and walk you through how to build an online community, with advice from experts who have successfully done it themselves. Understand why you’re building a community. Identify the ideal audience for your community. Determine the most appropriate style and tone of communication.

Management 113

Management Promotion Law Market Research 113

Martech

NOVEMBER 15, 2024

One team managed a massive list of email campaigns for two brands. In the busy season, a visual aid like this is essential not just for keeping you organized but also for communicating to your community that you are on top of things. You need a place to put in raw comments that you can synthesize at the end of the season.

Email Marketing 131

Email Marketing Retail Marketing Marketers 131

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager. And hey, creating a great place to work has many other benefits. Employees like these are a social media manager’s best friend. It improves staff recruitment , retention , and engagement.

PR 115

PR Gen Z Thought Leadership Communications 115