Remove Communications Remove Market Research Remove New Markets
article thumbnail

Mastering data-driven decision-making in the strategy phase

Martech

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. For instance, if your goal is to drive 500 new leads through a new marketing campaign, look at the channels that have driven your customers with the highest loyalty and lifetime value.

article thumbnail

How to Build a Market Development Strategy [Free Planning Templates]

Hubspot Marketing

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketing 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Ps of Marketing: How to Grow Your Business With This Simple Framework

Calvyn Lee Blog

Promotion: The communication tactics used to drive awareness and sales. Identifying the Problem Conduct market research to pinpoint your target audience’s struggles. Communicate the key differentiators prominently in messaging and content. How can I craft communications to be relevant?

article thumbnail

How to Calculate Your Total Addressable Market (TAM)

Lusha

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

Price 52
article thumbnail

Pricing and Complexity (Part 1): Communication Affects the Pricing Wilderness

Doug Garnett

I was leading my agency’s drive to build communication for Allegro. At a key meeting I recommended, based on what we had learned in research, that they price the product between $300 and $400 for a 10 piece set. But if the communication doesn’t work as hoped, then the product is priced far too high to ever sell.

Price 52
article thumbnail

3 best practices for B2B ABM marketers

Martech

If your brand is looking to break into a new market, or gain more of a hold on an existing market, you should look at data about what channels are most successful in reaching accounts in that market. Content that faces accounts in this region should also show awareness of the market in order to create a personal touch.

article thumbnail

The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

18% of consumers), and that 55% expected AI to have a more significant impact on marketing and communications than social media ever had, according to Weber Shandwick and with KRC Research. of their total marketing expense budget on marketing analytics —behind any other capability. Knowing Your Wins.

Customer 134