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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. These insights completely reshaped Dropboxs marketing strategy. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

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AI-powered martech news and releases: October 24

Martech

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Grammarly introduced new features to measure the impact of communication on business performance.

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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

If you arent investing in updating your marketing strategies to be more inclusive, I suggest making this the year that you start. Get going by identifying a specific community you want to engage. Then work to infuse your insights throughout your marketing mix. Those are the people that are going to be buying.

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3 ways to use predictive analytics to make better decisions 

Martech

To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. Dig deeper: 4 AI categories impacting marketing: Predictive analytics 2. Dig deeper: Why you should add predictive modeling to your marketing mix 3.

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The 9 Best Marketing Frameworks You Need to Know

Hubspot Marketing

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Establishes and communicates approved verbiage for the organization.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

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How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy?

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