From guesswork to growth: How to build a customer-centric marketing strategy
Martech
DECEMBER 16, 2024
We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. These insights completely reshaped Dropboxs marketing strategy. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.
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