Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. When you get enough customer interviews, trends and themes emerge and your marketing mix will begin to present itself. Part of being an expert communicator is being an expert listener.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. This has been a cornerstone of digital strategy for years — and with good reason.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Adobe Experience Cloud Blog

MARCH 5, 2018

How, then, do we track progress toward an ultimate outcome and how do we align the optimal communication to reach audiences where they are at within their journey? The key marketing metric I am referring to is buyer journey velocity or funnel velocity , measured by comparing time in buying stage to amount and types of content consumed.

Marketing Mix 134

Marketing Mix Marketers Marketing Thought Leadership 134

Litmus

APRIL 6, 2021

When they are gone, it could disrupt key components of your digital marketing ecosystem, such as: Personalization: Behavioral and browsing data will be limited, making it harder for marketers who depend on 3P cookies to personalize ads. Performance Marketing: Analytics and attribution based on 3P cookies could be much less effective.

Transform 109

Transform Marketing Mix Performance Marketing Advertising 109

Litmus

MARCH 15, 2024

When you can’t measure what is and isn’t performing, it’s hard to prioritize your efforts or advocate for more team budget. In fact, 41% of marketers say that email is their most effective marketing channel.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Review your approach to using marketing technologies.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Set Up

AUGUST 9, 2022

Jennifer Davis | Chief Marketing and Communications Officer | LEARFIELD. “It Data is important, but in order for everyone to understand and appreciate marketing’s efforts, people need to be invited into the conversation. Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing.

Real Estate 52

Real Estate Marketing Mix Education Marketers 52