Marketing Insider Group

NOVEMBER 24, 2010

Why Marketing is the Engine of the Company Marketing Owns the Pipeline Marketing Owns the Innovation Agenda Marketing Owns the Information The 5 B2B Marketing Imperatives: Communicate your understanding and perspective of your customer’s problems Expose your beliefs about how to solve them Provide evidence for how you can solve them Demonstrate (..)

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Marketing Insider Group

JUNE 7, 2010

It also fits in with a few discussions I have seen recently around education – helping people understand what is and isn’t publically available about them and what brand image they want to shine.

Telemarketing 85

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 85

Marketing Insider Group

JULY 29, 2010

But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand. According to Dan Schawbel it includes those characteristics that make you unique and also how you communicate that to the world.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

MAY 5, 2010

And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives.

Telemarketing 65

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 65

Marketing Insider Group

MAY 5, 2010

And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives.

Telemarketing 60

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 60

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michael Brenner Aug 19 2010 Hi Geraldine, I like the old Integrated Marketing Communications acronym TPM: Target, Position, Message. (Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm).

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michael Brenner Aug 19 2010 Hi Geraldine, I like the old Integrated Marketing Communications acronym TPM: Target, Position, Message. (Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm).

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. The event is part of a series sponsored by the Social Media Business Council.

Marketing Mix 85

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 85

Marketing Insider Group

NOVEMBER 11, 2010

I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris.

Telemarketing 74

Telemarketing B2C Customer loyalty Marketing Mix 74

Marketing Insider Group

OCTOBER 28, 2010

Major tradeshows, online events, product announcements and other major communications. With this calendar view, you can begin to see opportunities for integration across the entire marketing mix. Once you’ve planned the always on activity, you can now fill-in your calendar with all major time-based events.

Marketing Plan 81

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

JUNE 4, 2010

The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. While Daniel is focused on monitoring, I fundamentally agree with him that this is an opportunity to achieve the promise of integrated marketing and communications. In the end, I think Frank got it just right.

PR 81

PR Telemarketing Marketing Mix Inbound Marketing 81