Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

NOVEMBER 15, 2024

Kotler further defines holistic marketing’s key pillars: Internal marketing that gets everybody — from the intern to the CEO — embracing marketing principles. Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Always be communicating.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Dig deeper: Whats the role of marketing in a crisis? Why are FAQs so important? A corporate rebrand.

B2C 130

B2C Communications Marketers Marketing 130

Martech

APRIL 22, 2024

Dig deeper: Why we care about audience development How to create an audience-based marketing plan Getting started with your audience-based plans is simpler than you might think. The post 7 steps to creating an audience-based B2B marketing plan appeared first on MarTech.

Marketing Plan 133

Marketing Plan Customer Journey CRM Marketers 133

Sprout Social

JANUARY 11, 2022

These efforts widen your marketing funnel, alleviating the stress of the Q4 crunch. Building out your Q1 marketing plan requires a clear understanding of what will move the needle for your business. It just requires more intentional communication. New ideas, requests and projects will always come up.

Marketing Plan 141

Marketing Plan Energy CMO Marketers 141

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Email marketing platforms: Design newsletters, automate campaigns, and segment communications.

Event Marketing 125

Event Marketing Marketing Plan Key Performance Indicator Logistics 125

The Next CMO

JUNE 9, 2022

Marketing moves quickly - and it continues to accelerate. How can marketers (1) ensure they don't miss their plans, and (2) communicate results clearly and objectively? Spending has to happen quickly to keep pace with the required execution.

Marketing Plan 130

Marketing Plan Marketers Marketing Communications 130

Vertical Response

JULY 29, 2024

Clear articulation of goals also improves communication among team members, ensuring everyone is aligned. By defining what success looks like and how it will be measured, you set your team up for a focused and effective marketing effort. Identifying deliverables is essential for planning and ensuring quality work.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 114

Marketing Plan Gen Z User-Generated Price 114

SocialPilot

APRIL 23, 2025

You need to know their pain points, desires, and how they communicate. Marketing strategist Emily Hirsh puts it perfectly on the social media marketing podcast. It’s about communicating your solution in language that resonates with potential customers. Are you using the exact words your ideal customer would use?

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Marketing Insider Group

JANUARY 13, 2025

Experienced agencies use data-driven strategies to create highly personalized and effective marketing campaigns. Clear contracts, regular communication, and robust security measures address potential issues like miscommunication and data risks. This contract keeps everyone on the same page from the outset.

CRM 122

CRM Transform Marketers Marketing 122

Martech

AUGUST 7, 2024

Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans. Leaders should encourage collaboration and communication between teams to ensure valuable data is shared and leveraged effectively and that unknown data gaps are resolved.

Key Performance Indicator 126

Key Performance Indicator Analytics CRM Retail 126

Martech

APRIL 23, 2025

Marketing planning horizons continue to decrease, and only 39% of in-house creative teams are involved in forecasting and planning. Don’t assume it will happen organically create space for direct communication between departments. Metrics and reporting. Budget/forecasting.

Analytics 106

Analytics Communications Marketing Plan Promotion 106

Sprout Social

DECEMBER 2, 2024

Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails. While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. What is influencer outreach?

Influencer Marketing 116

Influencer Marketing Food User-Generated Affiliate Marketing 116

SmartBrief - Marketing

MARCH 28, 2025

Communicating clear pricing structures, flexible payment options and tangible benefits can build trust in uncertain times. Agility: The key to navigating uncertainty Static marketing plans simply dont cut it in todays environment.

Millennials 88

Millennials Price CRM Marketers 88

Hubspot Marketing

JANUARY 17, 2025

Action plans are designed to help you reach your goals faster. Communicate effectively with team members. While they will vary in complexity, action plans are good for small projects, large projects, projects that you complete on your own, and projects that involve other team members or individuals outside of your organization.

Marketers 82

Marketers Marketing Marketing Plan Fashion 82

Marketing Insider Group

JULY 29, 2024

Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Digital Marketing 73

Digital Marketing CRM Marketers Marketing 73

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketers Marketing 101

Martech

APRIL 1, 2025

Dig deeper: 15 cutting-edge tools every B2B marketer should know Email: Business email address Sign me up! Video Video remains one of the top B2B marketing communication channels today. ImpelHub is an AI tool for managing comprehensive strategic marketing planning for small B2B businesses. Processing.

Manufacturing 77

Manufacturing Price Marketers Marketing 77

Hubspot Marketing

JANUARY 8, 2025

And by everyone, I mean Social Media Budget Stakeholders Here are the usual suspects involved in the social media marketing budget process: CMO and marketing managers+: Responsible for setting the strategy, communicating the requested budget to leadership, and guiding the execution of activities.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Martech

JANUARY 7, 2025

Audience segmentation and targeting: Implement advanced segmentation strategies to identify and target specific audience groups, ensuring personalized marketing communications that resonate with potential attendees. Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g.,

Key Performance Indicator 107

Key Performance Indicator Logistics Marketers Marketing 107

Hubspot Marketing

NOVEMBER 14, 2024

How to Make Below the Line Marketing Work for You Whether you’re running marketing for an early-stage startup or a multibillion-dollar conglomerate, BTL marketing can offer many opportunities to convert your target audience. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who?

Direct Mail 123

Direct Mail Marketers Marketing Email Marketing 123

Martech

MAY 13, 2025

The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. But you need to revise your messaging strategy and start communicating now. Things might even change between the day I write this and the day you read it in MarTech.

Customer loyalty 78

Customer loyalty Customer Price Retail 78

Hubspot Marketing

JANUARY 16, 2025

93% of marketers with a single source of truth for data report that it's beneficial for their organization, but only 65% of marketers actually have one. Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey.

Analytics 117

Analytics SEO Price User-Generated 117

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Establishes and communicates approved verbiage for the organization.

Price 116

Price Marketers Marketing User-Generated 116

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success.

Event Marketing 62

Event Marketing Key Performance Indicator Logistics Marketers 62

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. This is all a part of a greater content marketing plan.) So, here, you outline your content.

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. As Aisha Quas, Senior Brand Communications Strategist at Sprout, says, I love Canvas approach to product updates. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z 93

Gen Z Branding Retail Education 93

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. By maintaining communication with your customers, you can foster loyalty and drive long-term sales.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

The Marketing Operations Leader

SEPTEMBER 3, 2024

Learn how marketing ops teams are really using AI - join our free event next week. The Blueprint for Marketing Planning: The Guide for Marketing Ops, Strategy, and Execution Marketing planning isn’t a one-person job—it’s a team sport that leverages the collective strengths of everyone across the organization.

eBook 130

eBook Marketing Automation Platform Marketing Plan Communications 130

Martech

MAY 7, 2025

You must consistently deliver on promises and honestly communicate about what you can do. Dig deeper: 7 steps to creating an audience-based B2B marketing plan Proactive role as trusted advisors Sellers and marketers must become trusted advisors, offering expertise and guidance beyond the immediate sale.

Analytics 72

Analytics Communications Marketing Plan Product 72

Hubspot Marketing

NOVEMBER 19, 2020

This template will help you plan out the steps necessary to achieve your goals and help you determine whether or not they are realistic for this project. Step 3: Create Your Marketing Plan. An increased market means an increased need for effective marketing. Featured Tool: HubSpot's Marketing Plan Template.

Marketers 145

Marketers Marketing Marketing Plan PR 145

The Marketing Operations Leader

AUGUST 27, 2024

In this edition: The Blueprint for Marketing Planning for Marketing Operations Becoming the COO (Chief Operating Officer) of the Marketing Organization What Marketing Ops Really Means Set Marketing Ops OKRs Poll: What is the Most Underrated Marketing Channel Right Now?

CMO 130

CMO Marketers Marketing Marketing Plan 130

The Marketing Operations Leader

OCTOBER 28, 2024

For Paid Subscribers: Real Advice and Wisdom About Leadership and Teamwork Less than 10 days till the marketing ops conference of the year! Join the Marketing Planning Workshops! Ever built a marketing plan only to see it forgotten by Q2? 8 - Align teams with clear marketing plans: Want to avoid misalignment?

Marketing Plan 130

Marketing Plan Marketers Marketing Communications 130

Trade Press Services Newsletter

MARCH 2, 2023

Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Make sure your home page clearly communicates your corporate distinction. Clean out your email inbox and unsubscribe from any irrelevant communications.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130