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1+1=3 – How Partner Marketing Defies the Laws of Math

Adobe Experience Cloud Blog

Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. As the tech industry has learned, partnering with another product or solution can take both parties beyond the sum of their parts – it’s one of the rare cases in which 1+1 equals 3. Why Partner Marketing Works.

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What’s new and what’s working, in B2B channel partner marketing

Martech

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Dig deeper: Rethinking fit, growth and go-to-market for the modern startup Developing a product-centric point of view As her company evolves, so must its marketing approach. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

How Automation Benefits Marketers. Increased automation has already begun to reduce the time and effort required in delivering communications to optimize campaign performance. You should constantly measure and optimize communications through engagement data, tweaking tactics in response to customer feedback.

Transform 134
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3 tips to tackle the annual marketing budget challenge

Martech

Once every budget owner has identified these mission-critical costs, I then identify costs that fall into another bucket: If we didn’t spend some amount of money on this, then what’s the point of even having that function within marketing? Partner marketing costs. Local field marketing event.

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How Companies Can Improve Marketing Collaboration for Large-Scale Projects

Marketing Insider Group

One type of software larger agencies are using with success is partner marketing software. This software makes it easy to adjust staffing levels to meet project demands, expands access to diverse talent pools, and supports the management of large-scale marketing projects. Teamwork is everything in marketing.

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Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Adobe Experience Cloud Blog

DJ Waldow made another important point — you should give your customers a chance to determine their own communication preferences. Many marketers only give subscribers a choice to opt-out of email communications altogether. And as DJ Waldow put it, “Be awesome” and “Be different” in all of your email communications!