Martech

JANUARY 27, 2025

Seriously, why even bother using this in the first place? Rethink communication as a cohesive motion Why does communication between marketing and sales need to feel so binary? A smarter approach would treat communication as one cohesive strategy. Once a Lead becomes a Contact, thats it its a one-way trip.

CRM 118

CRM Communications Marketers Marketing 118

Marketing Insider Group

AUGUST 27, 2024

Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

JULY 29, 2024

Usually, martech platform benefits are considered for customer-facing activities and communication only. Questions to help you get started: Are the tools where we collect customer data automatically connected to the tools we use to communicate with the customer? Is the data being sent automatically? When is it updated (cadence)?

Marketers 121

Marketers Marketing eCommerce Communications 121

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Martech

SEPTEMBER 16, 2024

While AI can produce and analyze customer data, if processes aren’t in place for that data to be integrated into rapid testing and learning, customers will continue to feel that companies aren’t listening to them. Conway’s Law posits that technology follows the communication structures of an organization.

Law 114

Law New Technology Communications Management 114

Martech

JANUARY 10, 2025

Dig deeper: AI is poised to disrupt the world of martech vendors and users To better align advertising strategies with consumer expectations, marketing leaders should consider the following recommendations: Enhance transparency : Communicate how and why consumer data is used in product recommendations and retargeted ads.

Manufacturing 128

Manufacturing Advertisers Advertising User-Generated 128

Marketing Insider Group

JULY 23, 2024

The platform’s real-time communication capabilities allow brands to respond promptly to customer queries and feedback, enhancing customer satisfaction. Real-time Communication Twitter excels in real-time communication, making it an excellent platform for immediate interaction with your audience.

Branding 129

Branding Communications Management Social Media Marketing 129

The Marketing Operations Leader

JANUARY 11, 2025

3: Fully optimized, scalable processes with SLAs in place. 2: Basic structure in place but gaps in skills or development. Do we regularly communicate and collaborate with key stakeholders? Score: 1: Poor communication and lack of alignment. Are we consistently identifying and fixing process bottlenecks?

Finance 130

Finance Marketers Marketing Succession Planning 130

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Always be communicating.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Martech

NOVEMBER 19, 2024

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. How it works: HubLead and Surfe help reps add LinkedIn contacts to HubSpot, track messages and view connection requests in one place.

CRM 128

CRM Marketers Marketing Place 128

Martech

OCTOBER 30, 2024

It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.” By focusing on problem-centric content and thinking about content not just on the funnel level, but in terms of what it is trying to communicate to the audience. Moroney asked.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. At the same time, it streamlines communication and execution for contributors. Your SEO roadmap is a tool to communicate with different levels and areas of the business. What Is an SEO Roadmap? What do I mean by that?

SEO 126

SEO PR Communications Management 126

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? Without a clear, organized visual for others to follow, communicating said ideas becomes even more difficult. Start by determining the main topic or idea you want to explore and place it at the center of your map. I certainly have.

Transform 109

Transform Communications Place Management 109

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

Health 123

Health CRM Communications User-Generated 123

Martech

OCTOBER 1, 2024

As is often the case with SaaS outages (and crises in general), the initial communications to the public weren’t always accurate. Salesforce would go on to correct both the scope and the start time of the incident in its communications throughout the day. But what users really wanted was information on the cause of the problem.

Communications 119

Communications Place Marketers Marketing 119

Martech

JANUARY 2, 2025

But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

Management 121

Management Transform Finance Communications 121

Martech

MARCH 10, 2025

By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Value Proposition: Clearly and concisely communicate what makes your offering unique and how it solves the customer’s problem.

Direct Mail 117

Direct Mail Gen Z Whitepaper Customer 117

Martech

OCTOBER 31, 2024

Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. They can shape your content strategy across media channels like blogs, social media and email newsletters.

Analytics 120

Analytics Marketing Mix Customer Journey Education 120

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. Bringing social media and customer support closer together should be top of mind if you don’t want to miss out on important conversations — and opportunities to keep your customers engaged and happy on their preferred communication channels.

Communications 118

Communications Place Social Media Marketing Customer 118

Martech

NOVEMBER 15, 2024

In the busy season, a visual aid like this is essential not just for keeping you organized but also for communicating to your community that you are on top of things. You need a place to put in raw comments that you can synthesize at the end of the season. This organization tool also boosts your professionalism.

Email Marketing 134

Email Marketing Retail Marketers Marketing 134

Search Engine Land

JULY 10, 2024

Need to promote topical signals to communicate site structure? Nothing annoys someone using a screen reader more than hitting non-descriptive anchor texts that fail to communicate where the user is being sent via a click-through. Bottom line: Only place links in the footer that users will expect to see. Use internal linking.

SEO 131

SEO Fashion Communications Promotion 131

Hubspot Marketing

DECEMBER 10, 2024

Imagine going to a dinner party, walking into the dining room, and looking at the place settings. When planning an event for hundreds (or thousands) of people, it might not be possible to individually write everyones name down on a place card, but you can still tailor the event experience to individual preferences to enhance engagement.

Transform 114

Transform Logistics Energy Communications 114

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. It’s also a great place to get  user-generated content  from your audience because users frequently share content and tag brands. Instagram 2.04

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Hubspot Marketing

AUGUST 28, 2024

If you’re asking yourself the same questions, you’ve come to the right place. Communicate Technical Ideas to Decision-Makers “Last but not least, communication! Being able to simplify and communicate technical SEO is crucial to getting buy-in from decision-makers,” says Charbit. Let’s get into the good stuff!

SEO 133

SEO User-Generated Communications Management 133

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. It’s important to keep a to-do list of not only your tasks but also your communications, weekly meetings, projects, goals, deadlines, etc. They’re no longer within talking distance of each other.

Entertainment 348

Entertainment Communications Health Product 348

Buffer Marketing

OCTOBER 3, 2024

This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) Most networks are coming up with new and engaging ways to help you communicate with your audience via your social media accounts. ’) ever again. 

SEO 130

SEO Place Product Communications 130

Martech

OCTOBER 25, 2024

For example, brands should disclose when using photographs of real people and places versus synthetic compositions. Leaders must communicate the benefits of genAI implementation to showcase its value to both customers and stakeholders. Prepare marketing teams to respond to and quickly address concerns over fake content.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools.

Customer 113

Customer Health Transform Communications 113

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Ironically, social media can be a tricky place for getting data anyone can post a TikTok saying just about anything.

PR 123

PR Communications Management Food 123

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price 105

Price User-Generated Finance eCommerce 105

Hootsuite

OCTOBER 22, 2024

And hey, creating a great place to work has many other benefits. Empower them to help build your employee advocacy program by defining and communicating campaigns, setting goals, and creating incentives. Keeping everyone on the same page is key, so internal communication is important here.) What kind of language should they use?

Gen Z 112

Gen Z PR Thought Leadership Communications 112

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. has placed a Google review link in its websites footer: 4.

User-Generated 112

User-Generated Energy SEO Place 112

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. For Instagram posts, disclosures should be placed near the start of the caption, above the “more” button, so they’re visible without additional clicks. DO: Be crystal-clear. Match the disclosure to the media format.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

SmartBrief - Marketing

OCTOBER 21, 2024

This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly. You can offer people something of value: exclusive deals, helpful knowledge and updates that keep your business top-of-mind and set up a direct line of communication.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

SmartBrief - Marketing

NOVEMBER 19, 2024

As communication channels explode, lines between the real and the virtual blur, influencers get overused and brands seek attention aggressively, underscoring the importance of powerful storytelling. Timelessness of storytelling Storytelling will regain some of its glory from the past in 2025.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. The Smart Inbox pulls comments, reviews‌ and Messenger conversations into a central dashboard to review and respond to them in one place.

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Hubspot Marketing

FEBRUARY 26, 2025

You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate. Product Marketing Manager: Product positioning and feature communication. This map helped me prioritize feedback and plan my communication strategy. Define communication preferences and needs.

Finance 99

Finance Transform Communications CRM 99