Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Hootsuite offers a complete picture of all your social media efforts, so you don’t have to check each platform individually.

Analytics 119

Analytics PR Price CRM 119

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

SmartBrief - Marketing

MAY 8, 2024

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. To be prepared, your organization needs a comprehensive crisis communications plan that takes into account issues specific to your community.

Communications 121

Communications Education PR Place 121

Hubspot Marketing

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Image source: Prezly. If not all, your plan should cover a fair amount.

Communications 145

Communications PR Advertisers Advertising 145

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Cision maintains a database of approximately 1.4

PR 139

PR Price Place Branding 139

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. PR and earned media. Always be communicating.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. At the same time, it streamlines communication and execution for contributors. Your SEO roadmap is a tool to communicate with different levels and areas of the business. What Is an SEO Roadmap? What do I mean by that?

SEO 126

SEO PR Communications Management 126

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster.

PR 128

PR Communications Management Food 128

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. The year I turned 30, I started a new job. Also tucked in the job description?

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Sprout Social

SEPTEMBER 1, 2021

Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. This will give you an idea of which publications to focus on for your outreach and PR efforts. Rather, it’s a place for communities to connect and engage with each other. Engage, don’t just broadcast.

PR 145

PR SEO Analytics Shipping 145

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.

PR 90

PR Influencer Marketing Marketing Marketers 90

Sprout Social

SEPTEMBER 19, 2024

and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). Start with clear campaign objectives Clear objectives and communication will start any influencer partnership off on the right foot.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Sprout Social

APRIL 8, 2025

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR.

Branding 109

Branding Tentpole Entertainment Transform 109

Sprout Social

SEPTEMBER 18, 2024

You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results. Set yourself up for success by getting the right documentation in place and creating ways to align your team. A global social media marketing strategy enables you to clearly define your new audience.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity. Let’s get into the question of, “What is executive communication?”

Communications 103

Communications Thought Leadership PR Health 103

Sprout Social

APRIL 28, 2022

Communications tools are make-or-break for modern companies. That’s why dedicated business communications tools have become a staple of in-person, remote and hybrid teams alike. If you don’t know where to start, we’ve got you covered in our comprehensive guide to corporate communications. PR and media tools.

Communications 101

Communications PR CRM Price 101

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? And we are all communicators—some of us just more highly trained or capable. Along comes social media, causing even more of a collision between sales, marketing, and PR/communications.

PR 88

PR CMO Marketing Marketers 88

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. It just depends on the type of content you're posting.

Transform 116

Transform PR Product User-Generated 116

Duct Tape Marketing

MARCH 11, 2020

Transcript of Cultivating Compelling Communications for Your Business written by John Jantsch read more at Duct Tape Marketing. He’s a podcaster, writer, and communications leader. He’s also the founder of an emerging tech PR communications company called Cultivate Strategies. Back to Podcast. Transcript.

Communications 94

Communications PR Place eCommerce 94

Sprout Social

NOVEMBER 15, 2024

Let’s dive into our lineup of executives (and the teams who support them) who are the most effective on social, and tips for developing your own successful executive communications program. Make a case for creating an executive communications strategy by using Benioff’s post as a proof point. Let Salesforce give you hope.

Branding 84

Branding Communications Thought Leadership PR 84

Customers.ai

NOVEMBER 20, 2024

By selecting the right marketing channels, you’re playing to win, ensuring your message reaches the right people, in the right place, at the right time. With the right tools and metrics in place, you can make smarter decisions and optimize your campaign on the fly. What is a PR checklist, and why is it important?

PR 76

PR Gen Z User-Generated Analytics 76

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 78

PR Branding Non-Profit Social Media Marketing 78

Sprout Social

SEPTEMBER 24, 2024

Use this week as a guideline and adjust as needed to ensure all elements are in place before going live. Make sure all links work, tracking codes are in place and landing pages are ready to welcome potential customers. Respond promptly and with empathetic communication, offering both public reassurances and direct customer support.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

PR 145

PR Law Finance Entertainment 145

Hootsuite

DECEMBER 3, 2024

These are a good place to get started with social media measurement, as they’re free to use and require very little set-up. You easily measure the performance of all your social channels in one place, benchmark your performance against competitors, and track what people are saying about your brand online (as well as how they feel).

Analytics 116

Analytics CRM Price Key Performance Indicator 116

Hubspot Marketing

MAY 1, 2019

Particularly if you work for a small-to-medium sized business with limited PR resources, software can help you keep track of what people are saying online about your brand. Fortunately, Yext lets you fix any inconsistent business information in one place. Reputation Management Software. Ask for quote here ). Image courtesy of BirdEye.

Management 145

Management Branding PR Price 145

Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. These integrations let people find and share content without leaving the communication platform they use every day.

Price 59

Price User-Generated Thought Leadership Whitepaper 59

Adobe Experience Cloud Blog

NOVEMBER 12, 2013

In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. This makes Burger King’s latest PR campaign, to ‘rename’ itself, all the more baffling.

Branding 134

Branding Food Thought Leadership PR 134

Sprout Social

FEBRUARY 20, 2025

Rather than placing the responsibility solely on the social team, we built a cross-functional influencer and creator marketing machine that spans many departments and functionsand that has been one of the keys to our success. The Sprout team uses our own Influencer Marketing platform to zero-in on the right partners quickly.

Influencer Marketing 82

Influencer Marketing Transform Marketing Marketers 82

Marketing Insider Group

JUNE 24, 2020

So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Slack solves the problem of communication between teams being in several different places. Investing in content marketing can be a very affordable form of PR too. Get Serious About Social.

Branding 131

Branding PR Customer Acquisition Fashion 131

Adobe Experience Cloud Blog

MARCH 9, 2015

The Engagement Lounge will be a great place for people to step out of the chaos of SXSW and unwind! PR: Traditional PR won’t allow for too much creativity here, but that never stops me! Work with your PR team to leverage your executives for briefings and speaking opportunities.

PR 132

PR Thought Leadership B2C Food 132

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. Typically, marketing is regarded as a way to generate leads for a company, while PR is about influencing consumers’ perceptions of the company as a whole. What is PR? What does a PR team do? Arrange a speaking event. What is marketing?

PR 52

PR Non-Profit Marketing Marketers 52

Hootsuite

MAY 29, 2023

When communicating with a global audience on social media, you have a responsibility to reduce the risks. Any of these scenarios can also damage your brand trust, so it’s critical to have security protocols in place. These may include emergencies, PR crises, or security breaches. Just ask pharmaceutical company Eli Lilly.

Management 132

Management PR Pharmaceutical Law 132

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertising 45