Search Engine Land

JULY 10, 2024

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Nothing annoys someone using a screen reader more than hitting non-descriptive anchor texts that fail to communicate where the user is being sent via a click-through. Use internal linking.

SEO 131

SEO Fashion Communications Promotion 131

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Key Takeaways Email marketing offers unmatched ROI and personalization, providing a direct line of communication with customers. The main types of email campaigns are promotional, informational, and transactional.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price 106

Price User-Generated Finance eCommerce 106

Hubspot Marketing

JULY 12, 2024

Taking time to understand the target audience will help you: Choose the most effective channels for community building. Determine the most appropriate style and tone of communication. Predict and manage any potential challenges that might arise within the community. Identify key internal stakeholders for the community.

Management 113

Management Promotion Law Market Research 113

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. And hey, creating a great place to work has many other benefits. Keeping everyone on the same page is key, so internal communication is important here.)

PR 115

PR Gen Z Thought Leadership Communications 115

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. A poorly designed or placed CTA could be the thing that's preventing your ebook from generating leads, so it's important to invest the time in optimizing them.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Marketing Insider Group

SEPTEMBER 10, 2024

Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in. Communicating when you will release new episodes helps set expectations and builds anticipation. You can also consider cross-promotion by collaborating with other podcasters or influencers.

Promotion 126

Promotion Analytics User-Generated Communications 126

Hubspot Marketing

JULY 24, 2024

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? But, here are a few takeaways we've gathered from brands who successfully navigated these scenarios: Prep a crisis communication plan. But, should they?

Branding 129

Branding PR User-Generated Health 129

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. It’s important to keep a to-do list of not only your tasks but also your communications, weekly meetings, projects, goals, deadlines, etc. They’re no longer within talking distance of each other.

Entertainment 348

Entertainment Communications Health Product 348

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Martech

NOVEMBER 12, 2024

Change is tough, especially when it makes people question if there’s still a place for them in the new landscape. When you combine skill development with clear communication on the “why” behind these AI-driven changes, you’re tackling the human side of adoption. That’s where change management programs come in.

Marketing 122

Marketing Marketers Analytics Management 122

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. What is social media marketing?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Also tucked in the job description? Sponsorships and cross-marketing.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools.

Customer 109

Customer Health Transform Communications 109

Vertical Response

SEPTEMBER 15, 2024

Use them to highlight importance : Emojis can be used to draw attention to important information or promotions. A well-placed emoji can make your subject line stand out in a crowded inbox. To capitalize on its effectiveness, place critical information at the beginning of your preheader text.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Marketing Insider Group

AUGUST 12, 2024

The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively. of all emails are spam , so having these protections in place is vital. Statista reports that about 46.8%

User-Generated 119

User-Generated Analytics Marketing Marketers 119

SocialPilot

APRIL 22, 2025

If in the beginning social media was a way to better communicate with your friends, nowadays our accounts are like mixed pots of people, from friends and relatives to ex-lovers, coworkers, bosses, and even people we do not know. This being said, there is no doubt that Instagram is one of the main tools for marketing and promotion tactics.

Fashion 105

Fashion Promotion Branding Price 105

Litmus

NOVEMBER 20, 2024

Take an age-targeted approach that respects individual communication thresholds and preferences. Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. This suggests that consumers prioritize perceived value over broader corporate communication.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Use a sequence to revive these leads and remind them why they signed up in the first place. But if you only use them for cold outreach, you’re letting a valuable tool sit idle.

Education 118

Education Communications Promotion Product 118

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable.

Direct Mail 123

Direct Mail Marketing Marketers Email Marketing 123

Martech

JANUARY 31, 2025

The Forrester study defines it as possessing the skills necessary to understand, explore, use, make decisions with and communicate using data. Dig deeper: How to promote data literacy in your marketing team How does one build data literacy? For someone needing general, high-level data literacy, these are great places to start.

Entertainment 98

Entertainment Marketing Marketers Price 98

Martech

JANUARY 29, 2025

Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback.

Customer 96

Customer Price Customer Acquisition Customer loyalty 96

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 96

Management Marketing Marketers CRM 96

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. From my perspective, these communities can help you strengthen the relationship between your brand and your biggest supporters. candle making).

Branding 112

Branding User-Generated Millennials Education 112

Exposure Ninja

AUGUST 12, 2024

Image Source Highlight Your Offer Your website, especially your homepage design, should be focused on promoting what you offer. That might seem obvious, but time and time again, we see brands with websites that are promoting the fancy things their web design agency can do rather than their business.

User-Generated 98

User-Generated Communications Finance B2C 98

Lynton Web

APRIL 16, 2025

Communication processes that previously demanded multiple steps across disconnected platforms now unfold effortlessly within a single ecosystem. Everyday communications including welcome sequences, membership renewal reminders, and visit follow-ups launch automatically through HubSpot workflows , liberating staff for higher-value endeavors.

Transform 59

Transform Communications Customer Journey Health 59

Marketing Insider Group

SEPTEMBER 3, 2024

The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. Transparency: Openly communicate how donations are used and allocated through regular impact updates. population.

Gen Z 72

Gen Z Marketing Strategy User-Generated Health 72

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Establishes and communicates approved verbiage for the organization. Traditional Marketing Models 1.

Price 117

Price Marketing Marketers User-Generated 117

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. WhatsApp – Personalized Brand Communication WhatsApp is a titan in the realm of personalized brand communication, with over 2.78 billion monthly active users.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 95

Gen Z User-Generated Marketing Marketers 95

Sprout Social

DECEMBER 2, 2024

Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails. Using an influencer’s chosen communication channel shows a level of respect that starts your relationship on the right footing. What is influencer outreach?

Influencer Marketing 113

Influencer Marketing Food User-Generated Affiliate Marketing 113

Martech

APRIL 14, 2025

Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Underuse of ads and promotion aligns with that function sitting elsewhere. This suggests that structured experimentation is taking place, which is another form of guided innovation appropriate for this team.

CRM 80

CRM Marketing Marketers Communications 80

Hubspot Marketing

NOVEMBER 29, 2024

Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. Strong organizational and communication skills. You’ll build analytical and communication skills along the way. Project management skills.

Product Marketing 106

Product Marketing Product Management Marketing 106

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. A key goal of guerrilla marketing is to build a relationship with customers through personal communication and surprises.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Buffer Marketing

SEPTEMBER 5, 2024

While our team is still fully remote and distributed—Hailley Griffis, our head of Content and Communications, is based in the U.S., We use different tools and processes, although our commitment to transparency and frequent communication is still essential.   This makes it easy to refer to your findings as you write.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 90

Gen Z Branding Retail Education 90