Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. The buy approach needs minimal training due to user-friendly models, while the build approach requires extensive training to design, develop and deploy the model. Email: Business email address Sign me up!

Transform 133

Transform Customer loyalty User-Generated Management 133

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 128

User-Generated Social Media Marketing Marketing Marketers 128

Martech

JANUARY 13, 2025

CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content.

Law 126

Law User-Generated Email Marketing Education 126

Hubspot Marketing

AUGUST 28, 2024

If you’re asking yourself the same questions, you’ve come to the right place. Generate Schema Tags The next four use cases come from Sylvain Charbit , the senior marketing manager on HubSpot’s tech SEO team. He discusses using AI to generate schema tags, conduct log file analysis, and more. Let’s get into the good stuff!

SEO 134

SEO User-Generated Communications Management 134

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Share Your Google Review Link Share your Google review link everywhere users may see it so they can easily leave you a review. Alternatively, use Semrushs free Google review link generator. We recommend using the short link, as it looks cleaner.

User-Generated 112

User-Generated Energy SEO Place 112

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

Health 119

Health CRM Communications User-Generated 119

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Features & benefits: A focused section that outlines the main features of the software and the specific benefits they deliver to users, often presented with icons or bullet points for clarity.

Price 106

Price User-Generated Finance eCommerce 106

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Feeds and timelines have become entirely unique to the individual, based on user preferences. They’re built primarily for communication, connection and content sharing.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. From my perspective, these communities can help you strengthen the relationship between your brand and your biggest supporters. This community is easy to join.

Branding 112

Branding User-Generated Millennials Education 112

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Transform 113

Transform User-Generated SEO Communications 113

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Exposure Ninja

AUGUST 12, 2024

Great B2B web design is about creating a website that looks nice and generates quality leads for your business. While many of the latest web design trends focus heavily on style, this approach often overlooks a critical aspect for B2B brands: lead generation. Good B2B web design is about creating a website that looks nice.

User-Generated 98

User-Generated Communications Finance B2C 98

Hubspot Marketing

NOVEMBER 20, 2024

Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. You see, AI content generators are built on existing content commonly gathered from the Internet. Along with third-person, AI content generators tend to lean on passive voice.

User-Generated 137

User-Generated Thought Leadership Branding Management 137

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. It also opens up access to new markets, boosts brand awareness and generates more leads. LinkedIn is also an excellent place to network with other brands. LinkedIn DMs help you access these leads.

Management 71

Management B2C User-Generated Communications 71

Sprout Social

SEPTEMBER 18, 2024

You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results. Set yourself up for success by getting the right documentation in place and creating ways to align your team. A global social media marketing strategy enables you to clearly define your new audience.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Sprout Social

DECEMBER 2, 2024

Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails. Using an influencer’s chosen communication channel shows a level of respect that starts your relationship on the right footing. What is influencer outreach?

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Hootsuite

OCTOBER 22, 2024

PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. And hey, creating a great place to work has many other benefits. Which advocates are generating the most engagement? Not too shabby! Organic reach.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

SEPTEMBER 24, 2024

Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI. I tested the generative AI and found it very easy. Still unsure?

User-Generated 104

User-Generated Price Marketing Marketers 104

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.

Gen Z 72

Gen Z Marketing Strategy User-Generated Health 72

Sprout Social

APRIL 8, 2025

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Lead generation? Throughout your collaboration , effective communication will be the cornerstone of a fruitful partnership. Brand awareness? Content creation?

Branding 107

Branding Tentpole Entertainment Transform 107

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Key Takeaways Email marketing offers unmatched ROI and personalization, providing a direct line of communication with customers. It’s no surprise that more than 70% of consumers prefer to communicate with businesses via email.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. User recaps encourage user-generated content (UGC) 4. Why is this great digital content?

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. Pro tip : I wouldn’t use generative AI to write full drafts.

Direct Mail 123

Direct Mail Marketing Marketers Email Marketing 123

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Establishes and communicates approved verbiage for the organization. Traditional Marketing Models 1.

Price 117

Price Marketing Marketers User-Generated 117

Search Engine Land

JULY 16, 2024

The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users. Every tactic you implement to rank on Google attempts to convince it to recommend you to its users as the preferred solution provider.

Key Performance Indicator 81

Key Performance Indicator SEO Communications User-Generated 81

Litmus

NOVEMBER 20, 2024

Take an age-targeted approach that respects individual communication thresholds and preferences. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. Yet, less than half of Gen X share the same concern.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hubspot Marketing

JULY 12, 2024

How to Adopt This Trend My top tip for community managers looking to adopt this trend is to gather information about your ideal members and use that information to create a personalized experience. How to Adopt This Trend If you’re building your community, I recommend having data and privacy protection measures in place.

Management 118

Management Communications User-Generated Price 118

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Hubspot Marketing

DECEMBER 12, 2023

If the company you’re applying to values uniqueness or specific personality traits, interests could help communicate how you’d be a good culture fit. According to GMAC’s 2023 Corporate Recruiters Survey , communication and writing skills are among the most in-demand skills employers look for when hiring.

Place 125

Place Real Estate Non-Profit Finance 125

Sprout Social

JANUARY 9, 2025

Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the companyrather than be disrupted by it? In some cases, good first impressions are wiped away when users start discovering issues like hallucinations and glitches.

User-Generated 106

User-Generated Marketing Marketers CMO 106

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 96

Management Marketing Marketers CRM 96