Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. New product or service launches.

B2C 128

B2C Communications Marketers Marketing 128

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 121

Customer Transform Customer Journey Marketers 121

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores. trillion in 2024 to $8 trillion by 2027.

eCommerce 117

eCommerce Customer Retail Transform 117

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” With this approach, marketing can communicate with sales, take ownership, and get things done. “In

CMO 125

CMO Traditional Marketing Communications Marketers 125

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. True differentiation lies in showing how a product’s unique strengths translate into tangible value. Processing.

Customer 95

Customer B2C Marketers Marketing 95

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. Centralized platforms enable real-time communication and coordination among team members, reducing misunderstandings and enhancing overall teamwork.

Management 125

Management CRM Analytics Marketers 125

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. This suggests that consumers have come to expect a degree of personalization in their digital interactions. But differences in attitudes exist.

Manufacturing 125

Manufacturing Advertisers Advertising User-Generated 125

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Pain points If a lead’s behavior (e.g.,

Communications 119

Communications CRM Target Market Price 119

Sprout Social

JULY 30, 2024

In the alcohol industry, if an influencer has so much as a toe in the water and it’s implied they’re consuming your product, that would be a major violation. Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products.

Influencer Marketing 123

Influencer Marketing Branding Health Logistics 123

Martech

OCTOBER 24, 2024

Other findings: Employers believe AI is driving more productivity than employees are experiencing: 60% of employers believe AI is significantly increasing employees’ productivity, but only 44% of employees say the same. Ten percent of employees say AI is not increasing productivity at all.

User-Generated 122

User-Generated Marketing Mix Communications Advertisers 122

Martech

OCTOBER 30, 2024

At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.” Moroney asked.

Content Marketing 140

Content Marketing Customer Journey Thought Leadership Marketers 140

MarketingOps

APRIL 24, 2025

By defining a strategic roadmap and connecting new capabilities to business outcomes, a marketing operations team can communicate the key business value they deliver. She also emphasized the need to translate technical details into value propositions for the c-suite, avoiding jargon and implementing an MVP (Minimum Viable Product) approach.

Transform 130

Transform Management CMO New Technology 130

The LeadG2 Blog

DECEMBER 3, 2024

Together, they break down: The importance of testing different AI tools to see what works best for your business How AI can enhance sales enablement, streamline email communications, and improve lead scoring. How AI tools like ChatGPT and HubSpot's Breeze can optimize marketing strategies by personalizing content and analyzing KPIs.

Communications 110

Communications Marketing Strategy Product Marketers 110

Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging. Understand Understanding is the foundation of all marketing activities.

Transform 118

Transform Logistics User-Generated Marketers 118

Marketing Insider Group

AUGUST 27, 2024

Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools.

Customer 108

Customer Health Transform Communications 108

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. Video’s ability to grab attention and generate emotion.

eCommerce 134

eCommerce Direct Mail B2C Marketers 134

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. It’s bad when customers think you are intrusive.

Shipping 124

Shipping Communications Promotion Customer 124

Martech

NOVEMBER 11, 2024

Web production and personalization: Tailoring digital content for engagement This team customizes web experiences to align with each user’s preferences and behaviors, mastering content management systems (CMS), data insights and personalization tools. Using segmentation to tailor communications and offers to individual preferences.

CRM 111

CRM Customer Journey Customer loyalty Management 111

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate.

Finance 100

Finance Transform Communications CRM 100

Marketing Insider Group

JULY 23, 2024

The platform’s real-time communication capabilities allow brands to respond promptly to customer queries and feedback, enhancing customer satisfaction. Real-time Communication Twitter excels in real-time communication, making it an excellent platform for immediate interaction with your audience.

Branding 129

Branding Communications Management Social Media Marketing 129

Marketing Insider Group

JULY 30, 2024

This direct line of communication builds trust and ensures the accuracy of the insights you gather. Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information.

Transform 126

Transform CRM Communications Management 126

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Writing Captivating Captions 16.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hootsuite

JANUARY 10, 2025

Data can prove the validity of a story (for example, sheep are smart: they can recognize up to 50 other sheep by sight) and help sell a brand or product (Ie: when four out of five dentists recommend a specific toothpaste). She gives an example from a distillery looking to present their total production volume for a year. says Froese.

PR 128

PR Communications Management Food 128

Hubspot Marketing

APRIL 4, 2025

Decision-makers are excited about AI but have yet to unlock its productivity potential. Many people may see AI tools as fun new toys but struggle to recognize their potential as useful productivity tools. Communicate your wins in terms of hours and dollars saved. Here are the most common Ive heard.

Transform 113

Transform Education Energy Communications 113

Martech

AUGUST 19, 2024

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy.

Key Performance Indicator 115

Key Performance Indicator Marketers Marketing CRM 115

Martech

JULY 17, 2024

Specifically, 83% of consumers are likely to purchase from a brand’s message that highlights the exact products they recently browsed for. For instance, 34% of consumers aged 18-24 value early access to new products, and 32% appreciate exclusive content.

Transform 107

Transform Shipping Communications Advertisers 107

Martech

NOVEMBER 13, 2024

While these solutions help increase productivity, they don’t fundamentally change workflows. Here are a few examples of roles we might see as Autonomous Marketing Pipelines take shape: Key skills required for autonomous marketing Marketers preparing for an autonomous future should focus on building data, technology and communication skills.

Transform 123

Transform Marketers Inbound Marketing Marketing 123

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Bank: “Engineering builds it, Marketing translates it. Ignite Innovation.

Finance 118

Finance Customer loyalty Entertainment Price 118

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. Encouraging action: Welcome emails can include calls to action, such as confirming subscriptions, exploring products, or taking advantage of special offers.

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. Influencers and creators play a pivotal role in global social media marketing.

Influencer Marketing 113

Influencer Marketing Food User-Generated Affiliate Marketing 113

The Marketing Operations Leader

JANUARY 11, 2025

Partnerships "Driving collaboration across product, sales, finance, and other teams to achieve shared goals." Questions to Ask: Are we aligned with sales, product, and finance teams on shared priorities? Do we regularly communicate and collaborate with key stakeholders? Score: 1: Poor communication and lack of alignment.

Finance 130

Finance Marketers Marketing Succession Planning 130

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 116

Analytics Marketing Mix Customer Journey Education 116

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Its getting harder and harder every year to reach an audience, said Nicholas Holland, HubSpot VP of product, GM of marketing portfolio this fall. Email: Business email address Sign me up!

CRM 115

CRM Communications Customer Product 115

Backlinko

AUGUST 7, 2024

At the same time, it streamlines communication and execution for contributors. Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. What do I mean by that?

SEO 126

SEO PR Communications Management 126

Hubspot Marketing

JANUARY 23, 2025

The specifics will vary depending on the kind of content youre creating and who the brief is for, but it should anticipate and answer top-level questions about content, format, communication, and so forth. If you manage freelance writers, a content brief will be a lifesaver for both you and your writers and thats only a slight exaggeration.

Logistics 121

Logistics Communications SEO Management 121

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

Health 119

Health CRM Communications User-Generated 119