Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. Not getting express promotional SMS content opt-in.

Shipping 124

Shipping Communications Promotion Customer 124

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” Direct sales conversations and promotions. PR and earned media.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. New product or service launches.

B2C 128

B2C Communications Marketing Marketers 128

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 121

Customer Transform Customer Journey Marketing 121

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Key Takeaways Email marketing offers unmatched ROI and personalization, providing a direct line of communication with customers. The main types of email campaigns are promotional, informational, and transactional.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Marketing Insider Group

AUGUST 27, 2024

Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Jeff Bullas

FEBRUARY 19, 2023

In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. In the Mentimeter survey, new teleworkers mention internet and technology issues as the second most-cited distraction from productivity.

Entertainment 348

Entertainment Communications Health Product 348

Sprout Social

JULY 30, 2024

In the alcohol industry, if an influencer has so much as a toe in the water and it’s implied they’re consuming your product, that would be a major violation. Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products.

Influencer Marketing 123

Influencer Marketing Branding Health Logistics 123

Hubspot Marketing

JULY 12, 2024

Taking time to understand the target audience will help you: Choose the most effective channels for community building. Determine the most appropriate style and tone of communication. Predict and manage any potential challenges that might arise within the community. Choose a platform for your community.

Management 113

Management Promotion Law Market Research 113

Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? At its peak, the term “Celsius drink Ozempic” reached a whopping 11.7

Branding 129

Branding PR User-Generated Health 129

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Bank: “Engineering builds it, Marketing translates it. Ignite Innovation.

Finance 118

Finance Customer loyalty Entertainment Price 118

Marketing Insider Group

JULY 30, 2024

This direct line of communication builds trust and ensures the accuracy of the insights you gather. Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information.

Transform 126

Transform CRM Communications Management 126

Marketing Insider Group

SEPTEMBER 10, 2024

There are over 500 million podcast listeners worldwide, but you’ll have to work hard to attract them to your product. Plan Your Episodes in Advance Planning your podcast episodes is crucial for maintaining a consistent schedule without the stress of last-minute production. Another helpful strategy is batch recording.

Promotion 126

Promotion Analytics User-Generated Communications 126

Hubspot Marketing

JANUARY 8, 2025

If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. SaaS landing pages are unique because they are specifically tailored to promote software services delivered over the internet. (Except its usually not that simple.)

Price 106

Price User-Generated Finance eCommerce 106

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

JULY 12, 2024

Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community. Below, I’ll share their best tips for communicating ROI to your stakeholders. Communities are uniquely effective in turning customers into promoters.

Management 142

Management Traditional Marketing Promotion Price 142

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. Encouraging action: Welcome emails can include calls to action, such as confirming subscriptions, exploring products, or taking advantage of special offers.

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools.

Customer 108

Customer Health Transform Communications 108

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. How often should they post?

PR 115

PR Gen Z Thought Leadership Communications 115

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Communicate your brand’s mission, vision, purpose and values through all channels and interactions.

Customer 135

Customer Branding Customer loyalty Transform 135

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Martech

AUGUST 19, 2024

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy.

Key Performance Indicator 115

Key Performance Indicator Marketing Marketers CRM 115

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 96

Management Marketing Marketers CRM 96

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. Link directly to valuable resources or product pages. Invitations to join your community or customer success stories.

Non-Profit 99

Non-Profit User-Generated Shipping eCommerce 99

Exposure Ninja

AUGUST 12, 2024

Image Source Highlight Your Offer Your website, especially your homepage design, should be focused on promoting what you offer. That might seem obvious, but time and time again, we see brands with websites that are promoting the fancy things their web design agency can do rather than their business.

User-Generated 98

User-Generated Communications Finance B2C 98

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This allows us to understand our customers better and tailor their experiences.

Customer 111

Customer B2C CMO Customer Journey 111

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 127

Transform Whitepaper Thought Leadership Customer Journey 127

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. And why should people use it?

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

OCTOBER 29, 2024

This year, Slagen described how his team used AI to pitch Tomorrow’s weather prediction products to a major movie studio. Develop a communication plan Communicate your organization’s AI perspective. Leadership did the same. That’s the foundation of an AI-native marketing organization. Are you mapping AI to business outcomes?

Native Marketing 115

Native Marketing Communications New Technology Education 115

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 118

Branding Social Media Marketing User-Generated Advertising 118

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Creating engaging imagery. His humility.

Transform 126

Transform Analytics User-Generated Education 126

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Promotional emails: Sending offers and promotions to drive sales. Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. This includes understanding customer needs and preferences and tailoring products, services and marketing messages accordingly.

CRM 110

CRM Marketing Marketers Customer loyalty 110