Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. If you’re ready to transform your marketing and grow your business, I invite you to join me for this free training.

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Transform Marketers Marketing Marketing Strategy 90

Hubspot Marketing

APRIL 21, 2025

Lise Lozelle, senior director of communications and engagement, Best Buddies International This Week's Answer Young: AI is effective as a thought partner. Lingering Questions This Week's Question As a marketing thought leader, how do you see AI influencing strategic thinking and the creative process in brand building?

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Transform Marketers Marketing Entertainment 108

Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. Communication processes that previously demanded multiple steps across disconnected platforms now unfold effortlessly within a single ecosystem.

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Transform Communications Customer Journey Health 59

Martech

FEBRUARY 27, 2025

Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. The post How data-driven email nurturing transforms the B2B sales funnel appeared first on MarTech. What is automated email nurturing? Processing.

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Transform CRM Whitepaper eBook 82

Trade Press Services Newsletter

MARCH 6, 2025

AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. We might catch candidates listing skills like excellent communicator or team player, says Laurie Chamberlin, head of LHH Recruitment Solutions , but they dont back them up with real-life examples.

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Transform Thought Leadership Communications New Technology 243

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

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Transform Management CMO New Technology 130

Duct Tape Marketing

JANUARY 23, 2025

His CPR framework has transformed the way businesses operate by addressing common bottlenecks in communication, planning, and resources. He explained how the CPR frameworkfocusing on Communication , Planning , and Resources helps organizations streamline workflows, improve team collaboration, and maximize time management.

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Transform Communications Management Product 44

Set Up

APRIL 8, 2025

Leverage data responsibly: Customers demand security and transparencyuse AI-driven insights ethically and clearly communicate data usage. How to balance technology and personalization: AI-Driven Insights Gather customer data and preferences to enable tailored services and communications. So, whats next for financial marketing?

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Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

Leverage data responsibly: Customers demand security and transparencyuse AI-driven insights ethically and clearly communicate data usage. How to balance technology and personalization: AI-Driven Insights Gather customer data and preferences to enable tailored services and communications. So, whats next for financial marketing?

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Transform Finance Marketers Marketing 59

illumin

JANUARY 7, 2025

Why illumin is better equipped to help agencies transform their programmatic ad strategy Enhanced data insights illumin offers powerful analytics tools that let agencies dive deeper into client data, uncover actionable insights, and make data-driven decisions that boost campaign performance and ROI.

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Transform Advertising Advertisers Analytics 59

Set Up

OCTOBER 8, 2024

Align on Clear Objectives Brands should clearly communicate business goals and key performance metrics to their Agency partners. Data is transforming the relationship between businesses and consumers and Brands and Agencies. Data can streamline processes and deliver more value to Clients.

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Transform Energy Market Trends Marketing Strategy 59

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. Memorable customer experience shaped by clear communication, seamless journeys and engaging experiences tailored to the individual. This is the transformative potential of AI for CX success. Get MarTech! In your inbox.

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Transform Customer Customer Journey User-Generated 142

Martech

SEPTEMBER 6, 2024

Dig deeper: AI transformation: How to prepare your marketing team Decoding generative AI series summary: a look back Let’s take a quick stroll down memory lane and recap the key articles in this series: The rise of generative AI : We kicked things off by exploring the basics of generative AI and its potential to revolutionize marketing.

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Transform Education Market Trends Communications 129

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results.

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Transform Key Performance Indicator User-Generated Communications 109

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. While AI might be ready to transform industries, most organizations simply arent ready to harness its full potential. These developments were nothing short of extraordinary.

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Transform User-Generated Fashion Marketers 124

Martech

JULY 17, 2024

In terms of financial incentives, the report notes that free shipping remains the most compelling offer to drive opt-ins for marketing communications, with 70% of consumers citing it as a key motivator. These preferences highlight a shift towards valuing unique experiences and access over traditional discounts.

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Transform Shipping Communications Advertising 110

Martech

DECEMBER 16, 2024

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Be transparent and build trust Clearly communicate how data is collected and used.

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Transform Customer loyalty Marketers Marketing 122

Sprout Social

JANUARY 27, 2025

In this article, I explain how the Sprout social media team distills meaningful business impact from social data, and what marketing leaders can do to finally close the communication gap with their social teams. The post How to close the communication gap between executives and social teams appeared first on Sprout Social.

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Communications CMO Transform Customer Journey 76

Martech

SEPTEMBER 9, 2024

Transforming the workforce. Dig deeper: How to do an AI implementation for your marketing team Transforming the workforce Employees are nervous, particularly in light of recent statements from AI developers touting the technology’s ability to replace most advertising and marketing work in the next five years. Confronting risks head-on.

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Transform Non-Profit Marketers Marketing 124

Martech

JANUARY 2, 2025

But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

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Management Transform Finance Communications 120

Martech

JULY 19, 2024

In their book “Marketing Artificial Intelligence, AI, Marketing and the Future of Business,” Paul Roetzer and Mike Kaput say that future marketers need proficiency in data, technology and communications. Marketers of the future will need technical expertise, problem-solving skills and an eye for process optimization.

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Traditional Marketing Manufacturing Transform Automobile 129

Marketing Insider Group

MARCH 10, 2025

Outsourcing CRM services provides access to specialized professionals who optimize systems and processes for better communication and retention. This ensures customers receive timely communication, accurate information, and efficient service. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment.

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Transform CRM Customer Analytics 65

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. The convoluted process and lack of communication left me frustrated, leading me to decide against future purchases from this retailer. trillion in 2024 to $8 trillion by 2027.

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eCommerce Customer Retail Transform 120

Martech

NOVEMBER 7, 2024

They reminded us that it’s all about the account and transformed that insight from a concept into a craft. They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales.

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Transform CRM Analytics Management 129

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Leaders must communicate the benefits of genAI implementation to showcase its value to both customers and stakeholders. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more.

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Transform Customer loyalty User-Generated Management 135

Martech

AUGUST 13, 2024

I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. He leveraged his strong network and the community he built over many years. He transformed a challenging situation into an opportunity for connection and growth.

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Transform Marketers Marketing Traditional Marketing 133

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership. 

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Thought Leadership Transform PR Energy 115

Martech

AUGUST 12, 2024

Here’s a preview of what you’ll learn and how it can transform your business strategies. Adapting to consumer preferences Preferred communication channels: Understand that email remains the top choice for personalized offers, especially among older demographics.

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Branding Transform Communications Advertising 120

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Provide transparent communication Setting clear expectations is key to building customer trust and delivering desired outcomes.

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Customer Transform Customer Journey Marketers 124

Martech

OCTOBER 2, 2024

But, many still struggle to transform this data into actionable insights. To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. This is where predictive analytics comes into play. Higher conversion rates.

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Analytics Transform Customer Acquisition Customer loyalty 94

Vertical Response

DECEMBER 21, 2024

This approach allows you to communicate more effectively, making your marketing efforts more efficient and impactful. Contacts in your email list are at various sales cycle stages and require tailored communication. This approach transformed our email marketing campaigns, making them more impactful and profitable.

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Email Marketing Transform Marketers Marketing 115

Martech

APRIL 1, 2025

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Dig deeper: How to transform your website into a continuous marketing powerhouse 2.

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Transform SEO Copywriting User-Generated 128

Martech

OCTOBER 3, 2024

Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute. Communicate your brand’s mission, vision, purpose and values through all channels and interactions. Align your brand values with those of your customers.

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Customer Branding Customer loyalty Transform 137

SmartBrief - Marketing

JULY 25, 2024

The good news is that this level of personalization offers businesses the potential to transform a routine shopping experience into something much more engaging – something that offers a deeper connection between customer and brand. Now more than ever, consumers increasingly desire emotional connections from brands.

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Customer Transform Retail Finance 123

Jeff Bullas

JANUARY 12, 2023

The disruption of both the verbal and written communication has arrived. E-readers and other digital devices have already transformed the way we consume written content, and the use of AI in these devices will take this transformation even further. GPT stands for “Generative Pre-training Transformer.”

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Transform Non-Profit User-Generated Communications 274

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Clear communication and support throughout the transition period can facilitate a smooth onboarding.

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CRM Transform Marketers Marketing 123

Martech

OCTOBER 28, 2024

At the time, it was expected by some that voice search would transform how customers research products, with many opting to use specific keywords instead of full questions or conversational phrases. By leveraging hyper-personalization , brands ensure that customers receive relevant, timely communication on the platform they engage with most.

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Market Trends Transform Customer loyalty Millennials 129