Aspiration Marketing

JULY 6, 2023

When every business is fighting for a spot on the first page of Google, content marketing has proven to be a must-have weapon in our SEO arsenal. But what exactly is content marketing, and why is it so important? Content marketing isn't just about creating random blog posts or social media updates.

Content Marketing 221

Content Marketing SEO Marketers Marketing 221

Aspiration Marketing

SEPTEMBER 11, 2024

This is where social media and content marketing come in. So, you've poured your heart and soul into your podcast. But how do you get your show in front of the listeners it deserves?

Transform 214

Transform Content Marketing Marketers Marketing 214

Aspiration Marketing

JUNE 27, 2023

With the rapid advancement of artificial intelligence (AI), the content marketing landscape is undergoing a profound transformation. AI offers unparalleled opportunities for content marketers, from analyzing vast amounts of data to generate compelling ideas to automating content creation and optimizing for search engine visibility.

Transform 229

Transform Content Marketing Marketers Marketing 229

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. We are at the tipping point of “ Content marketing 2.0 ”.

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Aspiration Marketing

AUGUST 8, 2023

In the fast-paced marketing world, one thing remains constant: the undeniable power of content. A well-crafted content marketing strategy can make all the difference in capturing your audience's attention and driving business growth. That's where creating killer content comes into play.

Marketing Strategy 216

Marketing Strategy Content Marketing Marketers Marketing 216

Aspiration Marketing

JUNE 14, 2023

Content marketing is all about connecting your content, brand, and customers–this is where topic clusters come in. Whether you're a marketing maestro or new to the marketing game, this knowledge will empower you to navigate the digital landscape confidently.

Content Marketing 208

Content Marketing Marketers Marketing Branding 208

Aspiration Marketing

NOVEMBER 2, 2023

Content marketing is more important than ever in digital marketing, but it can be challenging to find your footing, especially as a startup. At Aspiration Marketing, we've tested a number of platforms and found what works–HubSpot. Here's how we use it.

Content Marketing 226

Content Marketing Marketers Marketing Digital Marketing 226

Aspiration Marketing

APRIL 18, 2024

Are you struggling to keep your content calendar full of fresh, engaging pieces? Content marketing is a powerful tool for building brand awareness, attracting leads, and boosting your SEO – but it requires consistent effort. That's where a content marketing agency can be your game-changer. You're not alone.

Content Marketing 197

Content Marketing Marketers Marketing SEO 197

Aspiration Marketing

OCTOBER 10, 2023

Engaging video content is crucial in most social media marketing campaigns today. Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger.

Content Marketing 240

Content Marketing B2C Social Media Marketing Marketers 240

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies.

Content Marketing 126

Content Marketing Marketers Marketing Analytics 126

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 126

Content Marketing Transform User-Generated Marketers 126

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Content Marketing 121

Content Marketing Customer Acquisition Marketers Marketing 121

Aspiration Marketing

JUNE 11, 2024

Ever feel like your B2B content marketing hits a wall of silence? You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. They're busy, bombarded with information, and frankly, not interested in another sales pitch.

Whitepaper 147

Whitepaper Transform Content Marketing Marketers 147

Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines. Did Sam send us that image for next week’s blog post? Processing.

Content Marketing 122

Content Marketing Marketers Marketing Place 122

Aspiration Marketing

JUNE 7, 2023

While E-A-T is crucial, expertise, authoritativeness, and trust do not guarantee captivating or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces.

Marketing Strategy 208

Marketing Strategy Content Marketing Marketers Marketing 208

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Further reading: 28 Awesome Content Marketing Tools 6.

Marketing Strategy 103

Marketing Strategy Content Marketing eBook Marketers 103

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketers 93

Aspiration Marketing

OCTOBER 28, 2023

Almost everybody agrees that content marketing is the strategy of the hour, year, or decade. Content marketing has a proven track record of driving sales and growth for businesses. Yet surprisingly, few are doing content marketing. But what do content creators do to be effective?

Content Marketing 238

Content Marketing Marketers Marketing 238

Jeff Bullas

MARCH 1, 2023

Not only that, but it has also dedicated features for various areas of SEO, ranging from competitor research, off-page SEO (link building, guest posting, content marketing) as well as a decent toolset for conducting technical SEO audits.

SEO 360

SEO Search Marketers Analytics Marketers 360

Trade Press Services Newsletter

DECEMBER 5, 2024

Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests. Sign up to receive the industry’s best B2B marketing content. The report offers a comprehensive analysis of the current landscape and forecasts emerging trends to watch out for in the coming year.

Market Trends 226

Market Trends Marketers Marketing Customer Journey 226

Aspiration Marketing

APRIL 10, 2024

The HubSpot Content Hub makes this a reality. By streamlining content management and maximizing its reach, the HubSpot Content Hub empowers businesses to get more value from their content marketing efforts - saving you time and money.

Content Marketing 235

Content Marketing Management Marketers Marketing 235

Jeff Bullas

NOVEMBER 9, 2022

Of course, you should let your clients know that they cannot expect meaningful results after just one month of content marketing and SEO. With each new conversion that came in from organic search and content marketing, you can show your clients the exact value and effectiveness of SEO as a strategy.

SEO 297

SEO Marketers Marketing Education 297

Jeff Bullas

DECEMBER 27, 2022

Picking an industry also helps refine your SaaS content marketing and makes it more effective. Also, think about where your market is at in the buyer journey. For example, if your goal is to sell a chatbot , your target customer audience may be websites with an outdated chatbot or none at all.

SEO 275

SEO Copywriting Law Communications 275

Aspiration Marketing

OCTOBER 3, 2023

In today's digital landscape, SEO and Content Marketing reign supreme, but navigating its intricacies can be daunting. We've explored various tools and strategies and found a new favorite in our book—HubSpot Marketing Hub.

SEO 272

SEO Marketers Marketing Content Marketing 272

Jeff Bullas

FEBRUARY 20, 2023

Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general. Jodi Wright, Trust My Paper senior copy editor, however, had this to say on the matter: “I do my best to combine both SEO and well-written content into my writing.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Aspiration Marketing

NOVEMBER 6, 2023

The overwhelming consensus in content marketing is that video content is huge and will only get huger. It is one of the marketing trends to track. At the same time, YouTube owns the video-sharing platform universe.

Market Trends 256

Market Trends Content Marketing Social Media Marketing Marketers 256

Aspiration Marketing

JUNE 13, 2024

Guest blogging is a powerful content marketing strategy that can benefit both businesses and individual bloggers. Did you know guest blogging can increase website traffic by a staggering 50%?

Content Marketing 175

Content Marketing Marketing Strategy Marketers Marketing 175

Jeff Bullas

DECEMBER 13, 2022

Fatal mistake #03: Lack of content marketing strategy. It is hard to find a SaaS company that does not do content marketing in some shape or form. But the mistake that an overwhelmingly large majority of SaaS companies make while doing content marketing is that… they just do it. Is it leads?

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Jeff Bullas

JANUARY 10, 2023

Video content is one of the top content marketing formats, with 88% of marketers stating it provides them with a more positive ROI than other channels. He regularly writes about inbound marketing, search engine optimisation, and web design to help you grow your business and deliver results.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. If you have known content, keep reinforcing the value of the information.

eBook 137

eBook User-Generated Content Marketing Customer 137

Aspiration Marketing

OCTOBER 23, 2024

From its humble beginnings as personal online diaries to today's sophisticated content marketing channels, blogging has consistently demonstrated its ability to adapt and thrive. Let's dive into the history of blogging and discover why it remains a vital component of today's digital marketing landscape.

Communications 184

Communications Digital Marketing Content Marketing Marketers 184

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Answer: Certainly! Interview questions: 1. What was your approach?

Management 126

Management CMO Content Marketing Analytics 126

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics. Here’s a breakdown of this approach: 1.

Whitepaper 128

Whitepaper User-Generated eBook Analytics 128

Content Marketing Institute

AUGUST 15, 2024

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

Content Marketing 137

Content Marketing Marketers Marketing 137

Martech

NOVEMBER 6, 2024

When you look across major time zones, this timeframe engages multiple markets at peak hours, as people tend to scroll on their phones most when they first wake up and again while winding down for bed. Dig deeper: Why we care about content marketing 3.

PR 137

PR Transform Target Market Content Marketing 137

Adams & Knight Marketing

NOVEMBER 15, 2022

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. About Adams & Knight.

Advertisers 246

Advertisers Advertising PR CMO 246