Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies.

Content Marketing 125

Content Marketing Marketing Marketers Analytics 125

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Content Marketing 119

Content Marketing Customer Acquisition Marketing Marketers 119

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. The list goes on. You totally can!

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 131

Content Marketing Transform User-Generated Marketing 131

Social Media Examiner

JANUARY 16, 2025

Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, youll learn a proven framework to attract your ideal audience.

Marketing Strategy 141

Marketing Strategy Content Marketing Marketing Marketers 141

Social Media Examiner

JULY 11, 2024

In this article, we’ll explore developing a video content strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Marketing Marketers 145

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Further reading: 28 Awesome Content Marketing Tools 6.

Marketing Strategy 110

Marketing Strategy Content Marketing eBook Marketing 110

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull.

Law 106

Law Content Marketing Education Marketing 106

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Businesses that use blog content effectively create a steady flow of engaged prospects. Structuring Blog Content for the Perfect Funnel A content marketing funnel works best when each stage connects naturally to the next.

Content Marketing 101

Content Marketing Education Marketing Marketers 101

Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines. Did Sam send us that image for next week’s blog post? Processing.

Content Marketing 115

Content Marketing Marketing Marketers Place 115

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Dig deeper: Beyond the funnel: A new approach to content marketing 2. Processing.

Content Marketing 119

Content Marketing User-Generated CRM Social Media Marketing 119

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. You’re not alone.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. And it's not just about writing a blog and sharing a link on social—nope, definitely not.

Content Marketing 95

Content Marketing Transform Marketing Marketers 95

Trade Press Services Newsletter

DECEMBER 5, 2024

Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests. Sign up to receive the industry’s best B2B marketing content. The report offers a comprehensive analysis of the current landscape and forecasts emerging trends to watch out for in the coming year.

Market Trends 247

Market Trends Marketing Marketers Customer Journey 247

Aspiration Marketing

OCTOBER 23, 2024

From its humble beginnings as personal online diaries to today's sophisticated content marketing channels, blogging has consistently demonstrated its ability to adapt and thrive. Let's dive into the history of blogging and discover why it remains a vital component of today's digital marketing landscape.

Communications 250

Communications Digital Marketing Content Marketing Marketing 250

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. If you have known content, keep reinforcing the value of the information.

eBook 135

eBook User-Generated Content Marketing Customer 135

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. SEO benefits: Fresh, relevant content has a positive impact on SERP rankings.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

NOVEMBER 6, 2024

When you look across major time zones, this timeframe engages multiple markets at peak hours, as people tend to scroll on their phones most when they first wake up and again while winding down for bed. Dig deeper: Why we care about content marketing 3.

PR 134

PR Transform Target Market Content Marketing 134

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Answer: Certainly! Interview questions: 1. What was your approach?

Management 120

Management CMO Content Marketing Analytics 120

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics. Here’s a breakdown of this approach: 1.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Trade Press Services Newsletter

APRIL 3, 2025

This approach helps marketers cater to the needs of audiences who seek concise and relevant information. For B2B marketers, microcontent can play a vital role in a comprehensive content marketing strategy. Microcontent is so much more than just attention-grabbing.

Whitepaper 227

Whitepaper Branding Digital Marketing Marketing Strategy 227

Martech

DECEMBER 20, 2024

Takeaway Format your content like a map: clear paths, signposts (headings) and rest stops (breaks in text) to guide readers through. Dig deeper: Beyond the funnel: A new approach to content marketing 3. Its not clear who its for The problem Generic content doesnt resonate because it doesnt speak to anyone specifically.

Manufacturing 117

Manufacturing Copywriting Education Content Marketing 117

Backlinko

JANUARY 23, 2025

market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1%

B2C 113

B2C Advertising Advertisers Content Marketing 113

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. So, stay apprised of these habits and how you can adapt your marketing to them. Read AI in Digital Marketing — The Complete Guide.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

JANUARY 23, 2025

They deserve the wreckage for being such lazy SEOs and content marketers! They deserve the wreckage for being such lazy SEOs and content marketers! So about that massive drop to the HubSpot blog… just look what they've been publishing.

SEO 115

SEO Health Content Marketing Management 115

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy.

Transform 138

Transform Copywriting User-Generated Marketing 138

Martech

MARCH 3, 2025

Dig deeper: Beyond the funnel: A new approach to content marketing The three pillars of true thought leadership True thought leadership isn’t about getting as many followers as Mel Robbins or Gary Vee. You’re not leading anything because your customers aren’t listening.

Thought Leadership 123

Thought Leadership Price Content Marketing Customer 123

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO 107

SEO Branding User-Generated PR 107

SmartBrief - Marketing

SEPTEMBER 23, 2024

The idea is to find the perfect mix that will catch your audiences’ attention and convince them that your content marketing is worth their time. Always go into this with a curiosity-based mindset, and you can bet that you’ll learn something new and find exciting ways to elevate your content marketing strategy.

Fashion 119

Fashion Food Content Marketing Advertising 119

Martech

MARCH 10, 2025

The combination of shorter attention spans and information overload is reshaping how audiences interact with content online, leading to a preference for quick, engaging formats and a reliance on algorithms for content discovery. Use analytics to refine content strategies based on audience behavior and preferences.

User-Generated 121

User-Generated Marketing Marketers Analytics 121

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Aspiration Marketing

NOVEMBER 20, 2024

Whether it's a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done in event marketing. In 2019, over 75% of content marketers said that it's the single most effective marketing channel in their arsenal.

Event Marketing 130

Event Marketing Marketing Marketers Content Marketing 130

Martech

JANUARY 3, 2025

Organizations need to upskill marketers in this area if they want to get the most from their AI investment. Templates for scalable content creation As AI allows more people to create content, marketers will take on the role of keepers of the master templates.

Branding 134

Branding Copywriting Law Marketing Ethics 134

Martech

APRIL 23, 2025

Dig deeper: Beyond the funnel: A new approach to content marketing 3. The best way to make your content relatable is grounding it in a situation your audience has experienced. .” Where to use it: Headlines, email subject lines, social copy, webinar titles. Paint a real-world scenario Skip the fluff.

Whitepaper 126

Whitepaper Thought Leadership CRM Performance Marketing 126