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What is a personalization engine? A complete guide

Welcome Software

Rules-based personalization can trigger actions and dynamically adjust the experience based on specific actions the user takes, such as visiting a pricing page or abandoning a cart. The most powerful personalization engines will leverage both models, depending on the use case.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

Second, content marketing is emerging as the counter weight to advertising that we hate. Content Marketing. I believe that native ads and content marketing will never be bought 100% programmatically — there are too many nuances to ensuring that content and the publication align. Programmatic.

Insiders

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

During our conversation, Rand explained how zero-click searcheswhere users find answers directly on Google without clicking on external linksare reshaping SEO strategy, content marketing, and online visibility. They are indicative of a new trend that zero click marketing is. I mean, it wasn't intent traffic. And guess what?

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How to produce content when you don’t have time to do it properly

Rock Content

Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential. Our marketing suite consists of three robust platforms: Google Suite, HubSpot, and WriterAccess. More time saved on content production!