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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Learn what it takes to make content marketing work. Identify where your content strategy got off track. Rebuild customer trust with better content. But what if your content marketing just isn’t working?

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4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. But it still takes time to produce.

Gen Z 106
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What is a personalization engine? A complete guide

Welcome Software

To execute these functions, you’ll need a multi-layered approach that often includes a bunch of software solutions all working together, such as a customer data platform (CDP) , a content marketing platform , an experimentation solution , a dedicated personalization solution , and analytics suite.