Neil Patel

MAY 14, 2021

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy. How are companies using AI copywriting?

Copywriting 143

Copywriting Price Transform SEO 143

Marketing Insider Group

AUGUST 9, 2021

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential. Quick Takeaways. Quick Learners.

Copywriting 144

Copywriting Finance Law B2C 144

Martech

DECEMBER 20, 2024

Takeaway Format your content like a map: clear paths, signposts (headings) and rest stops (breaks in text) to guide readers through. Dig deeper: Beyond the funnel: A new approach to content marketing 3. Its not clear who its for The problem Generic content doesnt resonate because it doesnt speak to anyone specifically.

Manufacturing 117

Manufacturing Copywriting Education Content Marketing 117

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

But a larger company really needs a team of content creation. Because content marketing roles are relatively new to B2B marketing, a lot of marketers don’t know where to start. What does a content marketer do? Ok, so you know that you need content. But what kind of content? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Content creation (photography, design).

Management 144

Management Copywriting Real Estate Logistics 144

Hubspot Marketing

APRIL 28, 2020

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. Content managers are creative.

Management 145

Management Copywriting SEO Communications 145

Hubspot Marketing

JUNE 20, 2022

To create quality content every time you post, your company needs to outline its processes in a content workflow. In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. Content Workflow Management. Content Workflow Software.

Management 140

Management Copywriting Transform Succession Management 140

Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. A strong brand foundation informs every aspect of your website, from design elements to content tone. Look for agencies with expertise in branding, UX, SEO, copywriting and development.

Transform 128

Transform SEO Copywriting User-Generated 128

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 129

Copywriting Energy Retail Analytics 129

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Transform 121

Transform Content Marketing Marketing Marketers 121

Duct Tape Marketing

MAY 16, 2013

With 79 percent of Americans working remotely at least part of the time, it seems the days of copywriters chained to cubicles are far behind us. Read on to discover tips for copywriting in a mobile work environment, and 4 helpful apps to assist you in doing so. Mobile copywriters need to research, send email, and log stories on the go.

Copywriting 78

Copywriting User-Generated Content Marketing Place 78

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. The CMI was founded by none other than Joe Pulizzi, one of the creators of Content Marketing itself.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Jeff Bullas

DECEMBER 27, 2022

Picking an industry also helps refine your SaaS content marketing and makes it more effective. Also, think about where your market is at in the buyer journey. A common mistake made by copywriters and content creators is drafting the content they want to feature rather than the content their audiences want to read.

SEO 275

SEO Copywriting Law Communications 275

Rock Content

MARCH 30, 2016

Below we examine a few of the issues and crop up between content marketers and freelancers, and propose some quick, actionable tips so you can ensure a consistently great working relationship with your freelancers. Timely delivery of content is the glue that holds your projects together. Set realistic deadlines.

Management 75

Management Content Marketing Copywriting Marketing 75

Martech

JANUARY 17, 2025

Without these three elements, your sales and marketing teams fail to establish trust and credibility, and they wont win the sale. Unfortunately, data shows that one of every two sales and marketing teams is striking out. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Transform 127

Transform Manufacturing Copywriting Law 127

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Wordtune helps you spice up existing content in seconds flat. Are your readers mid-level managers?

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 67

Copywriting Millennials Inbound Marketing B2C 67

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

DECEMBER 6, 2024

It understands the challenges and goals of marketing directors at mid-sized to global Fortune 2000 companies. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. This teamwork will create more engaging and impactful content. Processing.

Transform 129

Transform Analytics User-Generated Education 129

Buffer Marketing

SEPTEMBER 26, 2023

I settled on copywriting because I had a knack for writing and a bit of experience from keeping a lifestyle blog and writing book reviews. Here are five ways I’m managing my anxiety on this journey. It also affected the quality of the content I put out because people could somehow sense my lack of enthusiasm.

Management 126

Management Branding Copywriting Content Marketing 126

Hubspot Marketing

SEPTEMBER 24, 2024

AI and automation in project management tools mean that marketing projects will manage parts themselves. Project management tools like Motion will organize your week based on task priorities, available time, and desired schedule. The same goes for creating content. 86% of marketers agree this is what works.

User-Generated 100

User-Generated Price Marketing Marketers 100

Marketing Insider Group

OCTOBER 7, 2019

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? A content hacker is someone who achieves massive growth through content. Quick Takeaways.

Content Marketing 110

Content Marketing Marketing Marketers Copywriting 110

Backlinko

JULY 22, 2024

GBP is a free tool by Google that allows you to manage your local business’s online presence across Google Search and Maps. Focus on building a strong foundation by creating valuable content and understanding your audience and their needs. Learn everything you need to know in our free SEO copywriting guide.

SEO 117

SEO Law User-Generated Analytics 117

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 112

Content Marketing Branding User-Generated Marketing 112

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. You can use headings and subheadings to divide content into manageable chunks. Im a tinkerer at heart.

Place 119

Place User-Generated eBook Marketing 119

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., text posts, photos, videos) Paid, or boosted, content (e.g, Start free 30-day trial How to set up Facebook for business To start marketing on Facebook, you need to set up a Facebook Page. It’s so easy. Uh, yes, please!

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Scoop.it!

JULY 26, 2022

Content is the foundational pillar of digital marketing, as it will define the success of all your marketing campaigns, on all customer touchpoints. Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Nick Tozier, content specialist and copywriter, Keri Shull Team.

Content Marketing 104

Content Marketing Thought Leadership Real Estate Copywriting 104

Search Engine Land

SEPTEMBER 12, 2024

Write only for prospects, however, and your content is ephemeral – forever relying on short-term bumps in referral traffic that get forgotten within a week. Semrush has somehow managed to bridge this divide for over a decade. This advice is especially relevant for long-form B2B content.

SEO 87

SEO Copywriting Digital Marketing Management 87

Content Marketing Institute

JANUARY 31, 2019

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.

Content Marketing 96

Content Marketing Key Performance Indicator Inbound Marketing Finance 96

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. 1) What is SEO Copywriting. And copywriting is the process of writing engaging advertising materials. Using keywords to help search engines understand what the content is about.

Copywriting 71

Copywriting SEO Inbound Marketing Promotion 71

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The post Content Marketing-driven Lead Generation Ideas appeared first on Scoop.it

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

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Content Marketing SEO Whitepaper User-Generated 134