Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. Paid plan costs $50/month. The playbook contains 26.5

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? ” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” So put trust seals all over the place. Great Places to Work award goes on your careers page.

Copywriting 111

Copywriting Transform SEO Place 111

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. Nicola Moors ?.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. That said, Id argue that most content marketing is a long game, too. Reddit is a great resource for market research data. Every time Im doing research for content, I add Reddit to the search term.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. That said, Id argue that most content marketing is a long game, too. Reddit is a great resource for market research data. Every time Im doing research for content, I add Reddit to the search term.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. The CMI was founded by none other than Joe Pulizzi, one of the creators of Content Marketing itself.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Orbit Media Studios

APRIL 30, 2025

Setting aside AI and just writing up your standard operating procedures (SOPs) may be the right place to start. Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. This is a new job. Your employer?

Transform 109

Transform User-Generated CMO Copywriting 109

Jeff Bullas

DECEMBER 27, 2022

Picking an industry also helps refine your SaaS content marketing and makes it more effective. Also, think about where your market is at in the buyer journey. Then, you can incorporate those desired keywords throughout your content in key places to ensure the highest possible Google ranking for your content is achieved.

SEO 275

SEO Copywriting Law Communications 275

Duct Tape Marketing

MAY 16, 2013

With 79 percent of Americans working remotely at least part of the time, it seems the days of copywriters chained to cubicles are far behind us. Read on to discover tips for copywriting in a mobile work environment, and 4 helpful apps to assist you in doing so. Mobile copywriters need to research, send email, and log stories on the go.

Copywriting 78

Copywriting User-Generated Content Marketing Place 78

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Why do you want to experiment with AI in the first place? Wordtune helps you spice up existing content in seconds flat.

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

And with such a demand for content, you need to make sure that you have the right people in place that can create content. But a larger company really needs a team of content creation. Because content marketing roles are relatively new to B2B marketing, a lot of marketers don’t know where to start.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

Price 111

Price User-Generated Copywriting Analytics 111

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market. Account-based marketing.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. You’re in the right place. 4 Ways a Content Marketing Consultant Can Help Grow Your Business.

Content Marketing 108

Content Marketing Inbound Marketing Marketing Marketers 108

Hubspot Marketing

NOVEMBER 29, 2024

Create Your Go-To-Market (GTM) Strategy What is a marketer without a marketing strategy? Bringing awareness to your product through content such as social media, copywriting, and blogs. How does a product marketing manager differ from a product manager? Upskill and transition to product marketing.

Product Marketing 105

Product Marketing Product Management Marketing 105

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 65

Copywriting Millennials Inbound Marketing B2C 65

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 110

Content Marketing Retail B2C Copywriting 110

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Backlinko

JULY 22, 2024

And lets you identify areas for improvement in one place. Focus on building a strong foundation by creating valuable content and understanding your audience and their needs. Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines.

SEO 116

SEO Law User-Generated Analytics 116

Animalz blog

JULY 16, 2024

We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI). Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts.

PR 57

PR Copywriting B2C Place 57

Content Marketing Institute

JANUARY 31, 2019

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. She got it.

Content Marketing 96

Content Marketing Key Performance Indicator Inbound Marketing Copywriting 96

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Hubspot Marketing

NOVEMBER 6, 2024

Let's unpack these 21 creative lead generation ideas to spark activity on your content offers, email lists, websites, and conversion rates. And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Content Marketing Lead Generation 5. conversion.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Neil Patel

SEPTEMBER 4, 2020

When your marketing is siloed, your team can end up accidentally wasting a lot of time by not coordinating with each other. Picture this… You own a company that makes dog food, and your content marketing strategist is trying to generate a few content ideas about pet care for your blog. They’re working separately.

Copywriting 142

Copywriting Marketing Marketers SEO 142

SmartBrief - Marketing

MARCH 22, 2024

Scriptwriters in Hollywood just took to the picket lines against AI-generated content. Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. The headline seemed misleading (aha!

Copywriting 130

Copywriting B2C New Technology Place 130

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 98

Content Marketing Marketing Marketers Copywriting 98

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do

Content Marketing 104

Content Marketing Customer eBook Education 104

Hubspot Marketing

SEPTEMBER 24, 2024

Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. Some content benefits massively from its input, and some content just needs entirely the human touch. The same goes for creating content. 86% of marketers agree this is what works.

User-Generated 105

User-Generated Price Marketing Marketers 105

Orbit Media Studios

AUGUST 21, 2024

Making the web a better place User experience is a vital part of web design. View Orbit’s UX site design portfolio > Mackenzie Pelletier As an SEO copywriter at Orbit Media, Mackenzie helps the team create search and conversion-optimized content that ranks and drives engagement. You can connect with her on LinkedIn.

Copywriting 64

Copywriting Place Branding Communications 64

Hubspot Marketing

DECEMBER 24, 2024

So, the cornerstone content model isn't exactly 'Moon Landing' material. But, it did completely revolutionize how I think about and implement content strategy. As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Content repurposing (i.e.,

SEO 110

SEO Education Product Place 110

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111

Product Content Marketing Marketing Marketers 111

Buffer Marketing

JANUARY 30, 2025

If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions.

User-Generated 104

User-Generated Education Analytics Thought Leadership 104

Orbit Media Studios

MARCH 4, 2025

This is a very common story, with three important lessons for SEOs and content marketers: There are no pages that rank for only one phrase Because any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why Search volume is an overrated metric Because it underreports demand.

SEO 81

SEO Thought Leadership User-Generated Copywriting 81

Digital Marketer

JULY 7, 2023

However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. Key term here is: help) 2.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

Content Marketing Institute

JANUARY 10, 2018

The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Copywriting 110

Copywriting Content Marketing Promotion Place 110