Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” Logos can also build trust in a content program. Heres how Jay Acunzo uses logos to promote his newsletter. What Do Experienced Marketers Do Differently? Yes, please!

Copywriting 109

Copywriting Transform SEO Place 109

Martech

DECEMBER 6, 2024

Dig deeper: The new frontier of visual content: A marketers guide to AI Creating social media posts Now that you have a finished blog post and an image for the blog post, its time to promote it on social media. This partnership will improve every step of content creation, from research to social promotion.

Transform 132

Transform Analytics User-Generated Education 132

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 110

Promotion Copywriting Social Media Marketing SEO 110

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. This journey takes them from being a reader or follower to becoming a paying, happy customer, and eventually someone who promotes your product for you.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Amazingly, 40% of Internet users find a Reddit recommendation most influential to their decision to buy more than reviews and influencers. However, not all product review content is created equal. More importantly, the best reviews are organic and not overly promotional. Other no-nos?

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Amazingly, 40% of Internet users find a Reddit recommendation most influential to their decision to buy more than reviews and influencers. However, not all product review content is created equal. More importantly, the best reviews are organic and not overly promotional. Other no-nos?

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 131

Copywriting Energy Retail Analytics 131

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. Let’s start by exploring some ways a content marketing consultant can help grow your business.

Content Marketing 123

Content Marketing Inbound Marketing Marketing Marketers 123

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

But a larger company really needs a team of content creation. Because content marketing roles are relatively new to B2B marketing, a lot of marketers don’t know where to start. What does a content marketer do? Ok, so you know that you need content. But what kind of content? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 112

Content Marketing Branding User-Generated Marketing 112

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market. Account-based marketing.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Hubspot Marketing

NOVEMBER 29, 2024

To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. Upskill and transition to product marketing.

Product Marketing 106

Product Marketing Product Management Marketing 106

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 110

Content Marketing Retail B2C Marketing 110

Marketing Insider Group

OCTOBER 7, 2019

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? A content hacker is someone who achieves massive growth through content. Quick Takeaways.

Content Marketing 110

Content Marketing Marketing Marketers Copywriting 110

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. Unfortunately for small business owners, like myself, I do not have the huge budget to promote my product or service like Universal Pictures can, or have not mastered the versatility as Kevin Costner.

Copywriting 70

Copywriting SEO Inbound Marketing Promotion 70

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The post Content Marketing-driven Lead Generation Ideas appeared first on Scoop.it

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Buffer Marketing

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

Backlinko

JULY 22, 2024

Distribute Your Content Creating content and optimizing its on-page elements is just the start. Now, it’s time to promote your content across various platforms. Focus on building a strong foundation by creating valuable content and understanding your audience and their needs.

SEO 120

SEO Law User-Generated Analytics 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Marketing Insider Group

JANUARY 10, 2023

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic , generate leads and secure conversions. All you need is an effective plan and high-quality content. Fill content gaps.

Content Marketing 82

Content Marketing Copywriting Education Marketing 82

Scoop.it!

JULY 26, 2022

Content is the foundational pillar of digital marketing, as it will define the success of all your marketing campaigns, on all customer touchpoints. Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Duct Tape Marketing

JUNE 13, 2013

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Samuel Faith – Enjoy! When it comes to content marketing, nothing is better than a good webinar. You can educate, inform, engage and convert your target market – all at once. To gather market response and feedback.

Promotion 74

Promotion Inbound Marketing Copywriting Education 74

Orbit Media Studios

APRIL 30, 2025

Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing.

Transform 101

Transform User-Generated CMO Copywriting 101

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. It’s exhausting.

Analytics 125

Analytics Copywriting Marketing Marketers 125

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Types of Social Media Content Creators Not all content creators are the same, and thats good.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. The best way to ensure smooth sailing is to work with digital marketing experts. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Social Media Marketing 142

Hubspot Marketing

MARCH 21, 2018

And once they realize they rely on you for content marketing advice, they’ll know they can trust you to help them improve their own content marketing. Affiliate marketing is one of the best ways to monetize a blog when you don’t sell a product or service. It’s a relatively simple process too.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Duct Tape Marketing

JULY 2, 2012

Sonia Simone is co-founder and Chief Marketing Officer of Copyblogger Media. Come find her on the Copyblogger blog, where she writes extensively about content marketing for small business. If you’ve been thinking about content marketing, one issue probably keeps cropping up. No one owes you their attention.

Content Marketing 67

Content Marketing Copywriting Entertainment Social Media Marketing 67

Marketing Insider Group

JANUARY 24, 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing.

User-Generated 134

User-Generated Copywriting Traditional Marketing Customer loyalty 134

Animalz blog

JULY 16, 2024

She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more. Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? How else do you see AI impacting content marketing?

PR 57

PR Copywriting B2C Place 57