Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Branding User-Generated Marketing 111

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. Let’s start by exploring some ways a content marketing consultant can help grow your business.

Content Marketing 108

Content Marketing Inbound Marketing Marketing Marketers 108

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Marketing Insider Group

OCTOBER 7, 2019

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? A content hacker is someone who achieves massive growth through content. Quick Takeaways.

Content Marketing 110

Content Marketing Marketing Marketers Copywriting 110

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 106

Content Marketing Retail B2C Marketing 106

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. Unfortunately for small business owners, like myself, I do not have the huge budget to promote my product or service like Universal Pictures can, or have not mastered the versatility as Kevin Costner.

Copywriting 71

Copywriting SEO Inbound Marketing Promotion 71

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Marketing Insider Group

JANUARY 10, 2023

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic , generate leads and secure conversions. All you need is an effective plan and high-quality content. Fill content gaps.

Content Marketing 83

Content Marketing Copywriting Education Marketing 83

Duct Tape Marketing

JUNE 13, 2013

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Samuel Faith – Enjoy! When it comes to content marketing, nothing is better than a good webinar. You can educate, inform, engage and convert your target market – all at once. To gather market response and feedback.

Promotion 77

Promotion Copywriting Inbound Marketing Education 77

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. It’s exhausting.

Analytics 126

Analytics Copywriting Marketing Marketers 126

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Duct Tape Marketing

JULY 2, 2012

Sonia Simone is co-founder and Chief Marketing Officer of Copyblogger Media. Come find her on the Copyblogger blog, where she writes extensively about content marketing for small business. If you’ve been thinking about content marketing, one issue probably keeps cropping up. No one owes you their attention.

Content Marketing 71

Content Marketing Copywriting Entertainment Social Media Marketing 71

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. The best way to ensure smooth sailing is to work with digital marketing experts. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hubspot Marketing

MARCH 21, 2018

And once they realize they rely on you for content marketing advice, they’ll know they can trust you to help them improve their own content marketing. Affiliate marketing is one of the best ways to monetize a blog when you don’t sell a product or service. It’s a relatively simple process too.

Affiliate Marketing 144

Affiliate Marketing Copywriting eBook eCommerce 144

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

CMO 140

CMO Marketing Marketers SEO 140

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111

Product Content Marketing Marketing Marketers 111

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The post Content Marketing-driven Lead Generation Ideas appeared first on Scoop.it

Content Marketing 81

Content Marketing Affiliate Marketing Whitepaper User-Generated 81

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. They provide a structured approach to creating compelling content, ensuring that the message effectively grabs attention, builds interest, and prompts action. Your competitors, who effectively harness the power of well-structured content, will leave you in the dust.

Copywriting 52

Copywriting Non-Profit Energy Education 52

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Digital Marketer

JULY 7, 2023

However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

Scoop.it!

JULY 26, 2022

Content is the foundational pillar of digital marketing, as it will define the success of all your marketing campaigns, on all customer touchpoints. Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond.

Marketing Strategy 83

Marketing Strategy Content Marketing User-Generated Digital Marketing 83

Content Marketing Institute

JANUARY 10, 2018

The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Copywriting 107

Copywriting Content Marketing Promotion Place 107

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Your best #content bet?

Copywriting 111

Copywriting Analytics Content Marketing Management 111

Martech

DECEMBER 6, 2024

Dig deeper: The new frontier of visual content: A marketers guide to AI Creating social media posts Now that you have a finished blog post and an image for the blog post, its time to promote it on social media. This partnership will improve every step of content creation, from research to social promotion.

Transform 133

Transform Analytics User-Generated Education 133

Hubspot Marketing

FEBRUARY 25, 2020

Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success , and 73% of millennials prefer communications from businesses to come via email.

Email Marketing 145

Email Marketing Marketing Marketers Millennials 145

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. The recap to a featured blog post reads, “OK, so your email landing in the Gmail Promotions tab. Yes, but this is another copywriting rule that isn’t absolute.

Whitepaper 137

Whitepaper Copywriting Promotion B2C 137

Neil Patel

JULY 13, 2021

If you’re ready to create and promote your infographic, see the links below: How to Create and Promote Infographics to Drive 5,000 Visitors per Week 35 Content Marketing Lessons Learned. Social media networks have revolutionized marketing and can be a huge boon for your link building plan and guest post efforts.

Copywriting 145

Copywriting Marketing Marketers User-Generated 145

Hubspot Marketing

JUNE 20, 2022

Content management systems , like CMS Hub , are essential for publishing blog posts. These are just three of the many tools your company might add to its content tech stack. As the content marketing industry booms, your business needs to expand to accommodate this growth. Strategizing > Content Strategist.

Management 139

Management Copywriting Transform Succession Management 139

Orbit Media Studios

JUNE 5, 2024

Use generative AI to find gaps in conversion copywriting. Plug them with conversion copywriting and supportive evidence. Your conversion copywriting is dialed in. Publish more on that topic and promote it on that network. The conversion copywriter may miss this trick, but the analytics pro spots it everytime.

Copywriting 120

Copywriting User-Generated Outbound Marketing Thought Leadership 120

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. SEO Click To Tweet. Data/research.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Duct Tape Marketing

MARCH 30, 2017

7 Tips that Will Make You a Successful Content Marketer in 2017 written by Guest Post read more at Duct Tape Marketing. In today’s marketing, content is king while many previously successful SEO techniques are irrelevant or even harmful. Latent Semantic Indexing (LSI). Social Response.

Content Marketing 77

Content Marketing Copywriting SEO Marketing 77

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Rock Content

OCTOBER 16, 2020

Content Marketing. Content Marketing is one of the pillars of Digital Marketing. Today, the generation of organic traffic hardly happens without some type of content that interests the persona. SEO, like Content Marketing, is an excellent strategy, but it takes time and requires discipline.

User-Generated 130

User-Generated Copywriting SEO eBook 130

Martech

MAY 9, 2024

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 135

PR Transform CMO Marketing 135