Search Engine Journal

AUGUST 9, 2021

Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. The post SEO Copywriting: The Complete Guide appeared first on Search Engine Journal.

Copywriting 127

Copywriting SEO Content Marketing Marketers 127

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Search Engine Land

SEPTEMBER 12, 2024

In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways. For content the writer is creating for SEO purposes, I always point to the inverted pyramid and/or the bottom line up front (BLUF) framework.” “The

SEO 87

SEO Copywriting Digital Marketing Management 87

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. It feels purposeless — and that’s the exact opposite of what marketing is meant to accomplish.

Copywriting 137

Copywriting Inbound Marketing SEO Product 137

Neil Patel

MAY 14, 2021

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy. How are companies using AI copywriting?

Copywriting 143

Copywriting Price Transform SEO 143

Search Engine Journal

SEPTEMBER 11, 2019

What is SEO copywriting? Is there a difference between content writing and copywriting? The post SEO Content Writing vs. SEO Copywriting: Is There a Difference? Find out here. via @seocopychick appeared first on Search Engine Journal.

Copywriting 109

Copywriting SEO Content Marketing Marketers 109

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Orbit Media Studios

MARCH 4, 2025

This is a very common story, with three important lessons for SEOs and content marketers: There are no pages that rank for only one phrase Because any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why Search volume is an overrated metric Because it underreports demand.

SEO 83

SEO Thought Leadership User-Generated Copywriting 83

Search Engine Journal

MARCH 9, 2021

Content alone won’t help you build long-lasting customer relationships. The post Perfecting Your Brand’s Tone of Voice for SEO Copywriting via @JuliaEMcCoy appeared first on Search Engine Journal. It’s your tone of voice that makes all the difference. Learn how to hone it here.

Copywriting 116

Copywriting SEO Customer Content Marketing 116

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Keyword Research and Idea Generation As marketers, we know the power of the right keywords.

Copywriting 123

Copywriting User-Generated SEO Market Trends 123

Martech

DECEMBER 20, 2024

Go beyond explaining what your content covers to articulate why it matters. Example Weak statement: Learn the basics of SEO strategy. After drafting your content, ask yourself, “So what? Takeaway Format your content like a map: clear paths, signposts (headings) and rest stops (breaks in text) to guide readers through.

Manufacturing 114

Manufacturing Copywriting Education Content Marketing 114

Search Engine Journal

AUGUST 26, 2021

Looking to hire an SEO writer for your brand? The difference between an SEO copywriter and content writer can affect your campaign's success. The post SEO Content Writing vs. SEO Copywriting: What’s the Difference? appeared first on Search Engine Journal.

Copywriting 98

Copywriting SEO Branding Content Marketing 98

Search Engine Journal

MAY 14, 2021

Learn how to use it in SEO copywriting. The post How to Use The Inverted Pyramid for SEO Copywriting appeared first on Search Engine Journal. The Inverted Pyramid is used in journalism to hook readers and create more engaging articles.

Copywriting 97

Copywriting SEO Content Marketing Marketers 97

Animalz blog

JULY 16, 2024

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might do to our jobs. They just don’t need a catch-all “content” department anymore. Absolutely.

Content Marketing 62

Content Marketing PR SEO Marketers 62

Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” Joel Klettke, Business Casual Copywriting “Consider testing headlines that include How such as How to get X result, how X client achieved Y result, etc. Yes, please!

Copywriting 111

Copywriting Transform SEO Place 111

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. Toby Murdock: Toby is the CEO of Kapost , the leading provider of content marketing software. You can follow Paul on Twitter or Google Plus.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Martech

DECEMBER 6, 2024

Action : Clearly state what you want the AI to do: Create an outline for a long-form blog post, focusing on structure and key points before we move to content creation. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? ChatGPT vs. Claude).

Transform 125

Transform Analytics User-Generated Education 125

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. Nicola Moors ?.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. The CMI was founded by none other than Joe Pulizzi, one of the creators of Content Marketing itself.

Content Marketing 124

Content Marketing Transform Marketers Marketing 124

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Wordtune helps you spice up existing content in seconds flat. Programmatic SEO? What are the risks and benefits?

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. 1) What is SEO Copywriting. As we know, SEO (search engine optimization) is the process of growing visibility and gaining traffic for web pages through “organic” (free) search engine results.

Copywriting 70

Copywriting SEO Inbound Marketing Promotion 70

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? Essentially, AI plays a prominent role in the workflow of many marketers.

SEO 144

SEO User-Generated Copywriting Health 144

Hubspot Marketing

DECEMBER 24, 2024

So, the cornerstone content model isn't exactly 'Moon Landing' material. But, it did completely revolutionize how I think about and implement content strategy. As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Interest piqued? Yuk-yuk-yuk!)

SEO 112

SEO Education Product Place 112

Hubspot Marketing

APRIL 4, 2022

Keeping track of SEO trends is like hitting a moving target. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year.

SEO 145

SEO Copywriting User-Generated Content Marketing 145

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

But a larger company really needs a team of content creation. Because content marketing roles are relatively new to B2B marketing, a lot of marketers don’t know where to start. What does a content marketer do? Ok, so you know that you need content. But what kind of content? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Neil Patel

JANUARY 6, 2021

A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.

SEO 145

SEO User-Generated B2C Analytics 145

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Alfred Lua, content crafter, Buffer.

Content Marketing 112

Content Marketing Branding User-Generated Marketers 112

CopyBlogger

SEPTEMBER 12, 2023

The line between SEO and content marketing is blurry. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger. They’re clearly different, but where one stops and the other begins.

Content Marketing 103

Content Marketing SEO Marketers Marketing 103

Marketing Insider Group

OCTOBER 7, 2019

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? So how do you become a content hacker? Do you have what it takes? Image source: [link].

Content Marketing 110

Content Marketing Marketers Marketing Copywriting 110

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketers Marketing 98

Marketing Insider Group

DECEMBER 5, 2022

Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals. Key Takeaways . Neuro-what?

Copywriting 143

Copywriting SEO Content Marketing Communications 143

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. Let’s start by exploring some ways a content marketing consultant can help grow your business.

Content Marketing 108

Content Marketing Inbound Marketing Marketers Marketing 108

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Final Words.

Content Marketing 106

Content Marketing Marketers Marketing Marketing Plan 106

Hubspot Marketing

SEPTEMBER 24, 2024

The same goes for creating content. HubSpot has an excellent copywriting AI ; you can generate an entire article or email using AI. When it comes to AI content, I tend to use it as a starting point and then edit it after. 86% of marketers agree this is what works. The tool is mainly for content writing.

User-Generated 107

User-Generated Price Marketers Marketing 107