Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You need top-of-funnel content first. Prioritize integrity in TOFU content. VIP content.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Buffer Marketing

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Orbit Media Studios

MARCH 4, 2025

This is a very common story, with three important lessons for SEOs and content marketers: There are no pages that rank for only one phrase Because any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why Search volume is an overrated metric Because it underreports demand.

SEO 83

SEO Thought Leadership User-Generated Copywriting 83

Orbit Media Studios

JUNE 1, 2022

“Content marketing is a test of generosity. Educational content is the foundation of most content marketing programs. It’s not the only content strategy. Some focus on interviews and others publish thought leadership/opinion. And most of this content is published on blogs and on a schedule.

Transform 145

Transform Thought Leadership Copywriting Education 145

Orbit Media Studios

NOVEMBER 16, 2022

Although you could add a CTA button for email signups for content marketing, remember, this is a page for your potential customers and prospects. As soon as something is surrounded by quotes, it changes from copywriting to a point of view. Especially when the content program includes thought leadership and strong perspectives.

Transform 137

Transform Thought Leadership Copywriting Analytics 137

Hubspot Marketing

DECEMBER 5, 2023

For example, if you worked with me on a content marketing campaign and were impressed with my content creation and on-page SEO skills, you can choose to endorse me for Content writing, Journalism, etc. Languages such as Spanish, Swahili, or Mandarin Chinese, including language proficiency. Are you a job seeker?

Thought Leadership 115

Thought Leadership Copywriting Education Email Marketing 115

Martech

JANUARY 30, 2023

Last Monday, I joined a call with marketing and advertising professionals to talk about the latest in AI and its implications for marketing in the near term. We all agreed that this latest iteration is big for the marketing world, and we shared ways we are using the tool today. Write alternate code versions (surprisingly good).

Copywriting 106

Copywriting Thought Leadership Digital Marketing Education 106

Neil Patel

NOVEMBER 7, 2020

The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy. #4 Action Rocket needs no introduction in the enterprise email marketing sector. And looking out for this portfolio-displaying characteristic in top email marketing also does you good. Thought Leadership.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Moz

JANUARY 20, 2020

percent of you, content marketing is SEO marketing. We do publish thought leadership and product-education posts with little SEO value, but a lot of what we write is published with the hope that it pleases The Google. Here are some hires we made to build our content infrastructure: Content writer.

Content Marketing 67

Content Marketing Copywriting SEO Thought Leadership 67

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. What’s the missing link?

eBook 91

eBook Thought Leadership Promotion Copywriting 91

Calvyn Lee Blog

MAY 21, 2022

Question 5: Harisa is thinking about ‘Big Rock’ type of content that she can construct and deconstruct. Collect some of her most shared thought leadership articles and turn them into a gated e-book. A thought leadership piece. Question 40: Valerie is a copywriter for a large brand.

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. ” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure in response to AI. And then 3.5

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

DECEMBER 3, 2020

Thought Leadership. Exceptional email marketing agencies are always on top of email trends. Finally, know that email is part of your digital, and by extension, content marketing strategy. The 5 Top Email Marketing Agencies. #1 1 Neil Patel Digital – Best For Email Content.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Rock Content

APRIL 8, 2024

Know who you’re marketing to You don’t necessarily need to target the same audience when repurposing a specific piece of content for a new platform or format option. It’s OK (and even advisable) to shift things a bit to better fit your current content marketing goals.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Hootsuite

JANUARY 23, 2020

Today, it’s not that unusual for a single social media post to have a whole team of creatives behind it: copywriters, designers, video editors, photographers. Does everyone know how to find, download and upload the high-res infographic the designer made for the Jan 18th thought leadership piece for LinkedIn?

Analytics 145

Analytics Logistics Marketing Strategy Social Media Marketing 145

Tiecas

MAY 17, 2024

An experienced copywriter understands industry trends, regulations, and terminology, allowing them to create content that speaks directly to your target audience. A skilled copywriter can strike the right balance between providing valuable information and showcasing your company’s unique value proposition.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Rock Content

MARCH 17, 2023

In the context of content marketing , it is important for brands to understand the mechanisms behind every text and how Google sets the standards for high-ranking content. Some content marketing experts suggest that 1500-2000 words are the ideal length of a blog post. Is There an Ideal Blog Post Length?

SEO 96

SEO User-Generated Thought Leadership Copywriting 96

DIY Marketers

JANUARY 13, 2022

Blogging for small business is a content marketing strategy that is ideal for consultants, freelancers, thought leaders and highly technical and high-end small business owners whose customers need a certain level of research and education to make a purchase. Blogging can be a great way to market your small business.

Copywriting 57

Copywriting Thought Leadership Inbound Marketing SEO 57

Sachs Marketing Group

JULY 21, 2023

A B2B marketing plan should include a clear definition of your target audience, insights from competitive research, an outline of team responsibilities, and a selection of analytics tools for tracking and measuring your efforts. According to HubSpot, 81% of B2B marketers say email is one of their top content marketing distribution channels.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Orbit Media Studios

JUNE 5, 2024

Use generative AI to find gaps in conversion copywriting. Plug them with conversion copywriting and supportive evidence. Your conversion copywriting is dialed in. The conversion copywriter may miss this trick, but the analytics pro spots it everytime. This idea is also at the heart of sales/marketing alignment.

Copywriting 120

Copywriting User-Generated Outbound Marketing Thought Leadership 120

Martech

MAY 23, 2024

But we’re far beyond that If you listen to the conversations in any marketing communities, there are two big themes that arise: Content that performs well needs a unique perspective, voice and point of view (in other words, thought leadership is outperforming fact-based content by a mile).

Thought Leadership 111

Thought Leadership Inbound Marketing Copywriting SEO 111

Orbit Media Studios

APRIL 7, 2025

To attract them, youll need a content strategy framework that gives them a reason to visit. The better you are at getting your expertise out of your brains and into your content marketing, the more visitors youll attract. Face of the author Never miss the chance to make your marketing more human.

Marketing 98

Marketing Marketers Place Analytics 98

Unbounce

JUNE 8, 2024

Displaying thought leadership Be the expert everyone looks up to. Positioning your brand as a thought leader boosts authority, ramps up brand awareness, and attracts top-tier leads. Like all content marketing, webinars rely on their titles to pique people’s interest.

Marketing 98

Marketing Marketers Promotion Thought Leadership 98

Tiecas

JANUARY 17, 2024

Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52