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12 over-looked content marketing tools and features you should be using

Martech

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Dig deeper: Beyond the funnel: A new approach to content marketing 2. Processing.

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Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. We started this series of content marketing analyses with Master Data Management.

CRM 139
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Automation, email, CRM among major marketing tools replaced in the past year

Martech

Of course, for many businesses, marketing automation acts as their email solution. The number three solution replaced was CRM (23%), which was surprising because while B2B businesses especially had good reasons to acquire a CRM in 2020, it’s not as clear why existing CRMs needed replacing. Audience and intelligence.

CRM 142
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How to transform your website into a continuous marketing powerhouse

Martech

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

Transform 130
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Are AI Agents Worth It? HubSpot's CMO and VP Weigh In

Hubspot Marketing

AI agents are the latest AI trends to crop in sales and marketing, but are they worth it? When to Use AI Agents AI Agents in Content Marketing Concerns with AI Agents What is an AI agent? For example, let's say a small business owner wants to route leads in their CRM using ChatGPT.

CMO 107
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B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

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AI is poised to disrupt the world of martech vendors and users

Martech

It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services. Would you go all DIY? One company, fintech giant Klarna, has gone so far as to ditch two major vendors in favor of DIY software.

CRM 130