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The 16 Best HubSpot Updates from February 2025

Martech

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. This always reveals issues our content doesnt answer thoroughly.

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The Best In B2B Technology Content Marketing

Marketing Insider Group

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

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5 Practical Ways to Strengthen Your Sales and Marketing Partnership

Adobe Experience Cloud Blog

Sales and marketing must reach an understanding—set boundaries on how much will each team engage the prospect, and make sure that each piece of content marketing sends fits into the context that sales has worked hard to create. Do the same for your marketing team.

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25 Case Study Examples Every Marketer Should See

Hubspot Marketing

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. For instance, Asana knows you won't trust their word alone on their impressive customer service, so they let StyleHaul’s SVP of Business & Network Operations, Drew, tell you instead: "Our Customer Success Manager, Michael, was amazing.

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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. New content marketing program. Top 5 delayed page loading.

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8 Steps to Launching an Online Learning Academy Your Customers Will Love

Hubspot Marketing

Are your Customer Success Managers (CSMs) overwhelmed by support tickets and requests? How about the integrations, like one with your CRM ? To help you decide, identify your ideal learner persona and their biggest challenge. Ask yourself: Are you struggling to get them using a new feature?

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