Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 137

Management Content Marketing Marketers Marketing 137

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketers Marketing CRM 96

Businesses Grow

JANUARY 27, 2025

“Gated content” killed his content marketing strategy. Most marketers point to the high cost of making exceptional content … Asking for an email address seems like a small price to pay for this value. Creating great content is no longer the finish line; it is the starting line.

Neuromarketing 64

Neuromarketing Marketers Marketing Customer Journey 64

Hubspot Marketing

DECEMBER 14, 2016

As with any marketing campaign, your seasonal campaign messaging is so important. To help you get started, you should be thinking the following: The customer journey and the story you want to tell. Check out these content marketing planning templates to get started. Step #2: Nail down the messaging.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customer acquisition. Marketing departments drive: Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Calvyn Lee Blog

JANUARY 18, 2022

You respond: Lifespan value: customer acquisition cost. Lifecycle value: customer acquisition cost. lifetime value:customer acquisition cost. Inbound marketing is composed of four main step. Drip marketing. Automation marketing. Content Marketing. Non of the above. Adaptation.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketers 130

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. Customer marketing is a type of marketing that’s focused on helping you keep your existing customer base engaged with your company.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Martech

DECEMBER 7, 2023

Over the next three articles, we’ll explore: The important role data plays across the customer journey. Ways to leverage data to deliver something meaningful back to customers. This article will look at the first part of the customer journey: acquiring and educating new customers. Get MarTech! In your inbox.

Customer 83

Customer Customer Journey Customer Acquisition Advertisers 83

Martech

APRIL 19, 2023

Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does. Bad technology choices will impact marketing performance. There’s no point in investing in AI-generated content if it will be buried by a search engine.

CMO 118

CMO Customer Acquisition Transform User-Generated 118

Marketing Insider Group

APRIL 26, 2021

Use your marketing budget more efficiently. Understanding the customer journey and continually enhancing it is another essential strategy for CMOs today. Ensure you have all the necessary capabilities in your tech stack to drive, record, and analyze data to improve the buyer’s journey for every customer.

Marketers 145

Marketers Marketing Customer Journey Communications 145

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. HANDPICKED RELATED CONTENT: Email Drip Campaigns: How to Make Them Smart and Blunder-Free.

Email Marketing 109

Email Marketing Real Estate Shipping B2C 109

Content Marketing Institute

NOVEMBER 16, 2017

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If Katrina spoke on the importance of data science and why data scientists need to be marketers’ new best friends at Intelligent Content Conference (see that talk here ) and Content Marketing World (see that talk here ).

Transform 112

Transform Analytics User-Generated Marketers 112

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Buffer Marketing

APRIL 25, 2024

  Meet your audience at the right moment Just like many other marketing channels, so much of the success we had with Perennial Pastures’ direct mail campaign came from hitting people at the right point in their customer journey. 

Direct Mail 110

Direct Mail Branding Customer Acquisition Advertisers 110

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. These types of insights can inform all content marketing. They are too focused on customer acquisition.

Marketing Strategy 87

Marketing Strategy Customer Acquisition Marketers Marketing 87

Animalz blog

MAY 3, 2024

Content marketing at small companies is like riding a bike — you jump on and start pedaling. Content at large companies is more like captaining a cruise ship. Individual content creators at a startup can generate more pageviews per capita than their counterparts who follow an enterprise content marketing strategy.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Search Engine Land

JANUARY 16, 2024

Use this feedback to reexamine your user experience, customer service, and product roadmap to identify opportunities for improvement. Make responding to user feedback and pain points part of your content marketing strategy. Reducing steps to purchase. Reducing or reformatting form fields.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

CXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Yet, this was a successful growth marketing campaign. How do people discover you?

Retail 85

Retail Traditional Marketing Customer Journey User-Generated 85

Duct Tape Marketing

JUNE 13, 2017

So it’s a rapid experimentation across all customer journey. Are we really just to finding good marketing? I think that unfortunately marketing for a lot of people has become primarily about customer acquisition and branding. If you think back on the 4 piece of marketing, one of them is product.

Customer Journey 74

Customer Journey Customer Acquisition Energy User-Generated 74

Rock Content

OCTOBER 5, 2020

No matter which industry you’re in, a customer-centric approach is always going to grant you a giant leap in your profits and brand reputation. This is why top marketers today are looking for new tactics to upgrade their strategies to make their customers’ journeys more engaging and humanized. Focus on Email Marketing.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Unbounce

MAY 15, 2024

Customer acquisition cost (CAC) Customer acquisition cost is similar to CPA but broader. It sums up all costs incurred to acquire a new customer, including sales and marketing expenses, over a specific period. Increase customer referrals to lower marketing budgets while boosting acquisition.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Digital Marketer

DECEMBER 21, 2023

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ But how can it help with personalization?

Law 90

Law Digital Marketing User-Generated Copywriting 90

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Drop him a note here.

Whitepaper 77

Whitepaper User-Generated CRM Thought Leadership 77

Duct Tape Marketing

JULY 26, 2023

06:41] Number 5: Understand the extent of the customer journey. [07:25] 08:19] Number 7: Content marketing. [08:52] More information: Get your Duct Tape Marketing Gap Analysis. Do you understand the extent of the customer journey mean? Content marketing. 04:07] Number 3: Ideal client. [04:48]

Key Performance Indicator 69

Key Performance Indicator Customer Journey Marketers Marketing 69

CXL

NOVEMBER 17, 2022

Descriptive, predictive and prescriptive analytics models combined give you the information needed to deliver a better experience at every stage of the customer journey. For customers in the research stage, you can use analytics to identify which content helps your audience answer questions based on engagement from previous content.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Vertical Response

APRIL 26, 2024

A high CPA might be a signal of stormy seas ahead, prompting a need for strategic maneuvers like optimizing landing pages or refining targeting to ensure your marketing cost is not lost to the depths. By understanding your customer acquisition cost, you can make informed decisions on how to allocate your marketing budget effectively.

Shipping 74

Shipping Key Performance Indicator Marketers Marketing 74

Customers.ai

DECEMBER 4, 2023

Implement attribution models to assign value to various touchpoints in the customer journey, providing a more accurate representation of your marketing efforts’ impact on overall business success. Understanding CAC helps in determining the overall efficiency and sustainability of outbound marketing campaigns.

Outbound Marketing 87

Outbound Marketing Direct Mail Inbound Marketing Marketers 87

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 79

Management Marketers Marketing CRM 79

Duct Tape Marketing

JULY 26, 2023

06:41] Number 5: Understand the extent of the customer journey. [07:25] 08:19] Number 7: Content marketing. [08:52] More information: Get your Duct Tape Marketing Gap Analysis. Do you understand the extent of the customer journey mean? Content marketing. 04:07] Number 3: Ideal client. [04:48]

Key Performance Indicator 64

Key Performance Indicator Customer Journey Marketers Marketing 64

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. How to measure customer retention.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Welcome Software

DECEMBER 26, 2023

But if they simply believe that content is content is content, you’re going to find a hefty herd of HIPPOs trampling all over your content strategy. How to throw your weight around When the marketplace is ultra-competitive and when budgets are being cut, everyone thinks they’re a content marketer.

Customer Acquisition 40

Customer Acquisition Customer loyalty Communications Customer Journey 40

Welcome Software

NOVEMBER 21, 2023

But if they simply believe that content is content is content, you’re going to find a hefty herd of HIPPOs trampling all over your content strategy. How to throw your weight around When the marketplace is ultra-competitive and when budgets are being cut, everyone thinks they’re a content marketer.

Customer Acquisition 40

Customer Acquisition Customer loyalty Communications Customer Journey 40

CXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

Management 79

Management User-Generated Inbound Marketing CRM 79