Hubspot Marketing

OCTOBER 22, 2024

My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). Siloed data.

Analytics 120

Analytics Transform CRM Marketers 120

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Buffer Marketing

NOVEMBER 7, 2024

Social media platforms Marketing 4.1. Content Marketing 4.6. Customer acquisition 4.7. Customer service 4.9. Knowing who they are hiring and which teams they are expanding will give you an idea of what steps they’re about to take, both product- and marketing-wise. Sentiment 3.3. Key topics 3.4.

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

Marketing Insider Group

DECEMBER 7, 2020

By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. We started this series of content marketing analyses with Master Data Management. We’ve helped companies build a content marketing strategy in just about every industry there is.

CRM 139

CRM Content Marketing Non-Profit Marketers 139

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. This includes expenses for marketing, sales, and lead generation activities.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Litmus

SEPTEMBER 25, 2024

Focuses on long-term customer value, not just quick conversions. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. We just need to make that mindset shift.”

Management 96

Management Marketers Marketing CRM 96

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Hubspot Marketing

JULY 22, 2022

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

Customer Acquisition 127

Customer Acquisition Direct Mail User-Generated Influencer Marketing 127

Calvyn Lee Blog

JANUARY 18, 2022

What you need to know is the Digital Marketing professional Certificate (DMPC) Program. Expand your knowledge and explore your potential toward digital marketing. You respond: Lifespan value: customer acquisition cost. Lifecycle value: customer acquisition cost. lifetime value:customer acquisition cost.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketers 130

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table. What it is.

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Whitepaper 134

Whitepaper Promotion Customer Acquisition SEO 134

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. Final thoughts.

Energy 108

Energy Email Marketing Thought Leadership Customer Acquisition 108

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Research shows that existing customers are likely to have a significantly higher lifetime value than new customers. How-To Content. Quick Takeaways.

Non-Profit 145

Non-Profit CRM Marketers Marketing 145

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). Launch an email marketing campaign targeted at Seattle-area cyclists.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Scoop.it!

AUGUST 16, 2022

Keep your marketing emails and newsletters in different email marketing buckets and allow the subscribers to opt out or set their preferences for both these communications. Iterations are the key to make your email marketing strategy more effective. Defining a Curated Newsletter. Isn’t it a great idea?

User-Generated 105

User-Generated Thought Leadership Customer Acquisition Email Marketing 105

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. Business email address Subscribe Processing. In your inbox.

Customer 114

Customer Non-Profit Transform Thought Leadership 114

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5% HANDPICKED RELATED CONTENT: How to Use How-To Content to Create and Retain Loyal Customers.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

APRIL 14, 2011

By looking at the entire revenue cycle, including the first interaction with a prospect, companies can identify areas of opportunity within their sales cycle and enjoy the benefits of: Lower customer acquisition costs. Marketing Automation Solutions. Reduction in wasteful spending. More predictability in forecasts.

Customer Acquisition 86

Customer Acquisition CRM Analytics Communications 86

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. That’s where email marketing comes in.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Lusha

NOVEMBER 11, 2024

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Email Marketing Tips Email is still one of the best ways to nurture leads.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Adobe Experience Cloud Blog

MARCH 1, 2016

Niche forums are much more akin to customer surveys, but on a larger scale. Utilizing both sets of forums in tandem will yield the most effective data to implement change in your customer acquisition strategies. Niche forums are much more akin to customer surveys, but on a larger scale.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Rock Content

APRIL 20, 2020

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Keep reading!

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

Sprout Social

JULY 7, 2021

Through integrations and automation, you can streamline the processes of customer acquisition and retention. Think about what happens when a lead reaches out to your business or a customer has a pressing concern. Email marketing and landing page tools (ActiveCampaign, Klaviyo, Mailmunch). This is the big one.

CRM 138

CRM Marketers Marketing Customer Acquisition 138

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? What are the differences between Marketing Automation, email marketing, and CRM tools? How to build a successful Marketing Automation strategy?

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Vertical Response

JUNE 23, 2024

Understanding the Concept of Target Audience A target audience is a specific group characterized by behavior and specific demographics, which is narrower than the target market representing the general consumer base a company aims to sell to. Here are some key steps to follow: Start with enticing offers to engage customers.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. to learn how potential customers interact with your brand and products. Email marketing metrics (open rates, click-through rates, conversion rates, etc.)

Customer 88

Customer Customer Journey Customer Acquisition Advertisers 88

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Rock Content

SEPTEMBER 30, 2020

The answer is simple: the marketing and sales teams will spend less time preparing and approaching leads to have the same conversion rate they had before. This means reducing the CAC (Cost of Customer Acquisition) by shortening the sales cycle’s average time and spending fewer resources to win each client.

Inbound Marketing 111

Inbound Marketing Customer Acquisition CRM Place 111

Duct Tape Marketing

MARCH 25, 2016

Search Engine Marketing. Content Marketing. Email Marketing. Viral Marketing. Engineering as Marketing (e.g. The three goals we’ve discussed can be measured by two simple metrics: Customer Lifetime Value (CLV); and. Customer Acquisition Cost (CAC). email marketing.

Customer Acquisition 52

Customer Acquisition PR Marketers Marketing 52

Digital Marketer

DECEMBER 22, 2023

So at a macro level, effectively executed long-form content will generate exponentially more engagement than short-form content (and often, it can achieve these results at a fraction of the cost). Want to get certified in Content Marketing?

Transform 92

Transform Customer Acquisition Branding SEO 92

Hubspot Marketing

MARCH 18, 2020

Customer-facing roles, then, will onboard customers, source and contact them, and identify and ease pain points they might have in their journey. Lead Acquisition Specialist. Customer Acquisition Specialist. Content Acquisition Manager. Acquisition Editor. Product Marketing Team.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. Marketing Strategy and the 4 Ps. Conversion : leads, sales, revenue per customer.

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Rock Content

OCTOBER 5, 2020

Create fun forms of content – Put out content that is interesting and super-fun and instantly catch your prospects’ attention, such as polls, quizzes, illustrations, exciting videos. Focus on Email Marketing. This way, you will see a rapid increase in your email open and response rates.

Customer 83

Customer CRM User-Generated Influencer Marketing 83