Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Optimize processes for lead generation and customer acquisition. Develop and test marketing campaigns aimed at customer acquisition and retention.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

APRIL 15, 2022

Content marketing. Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Lusha

NOVEMBER 11, 2024

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Customer Acquisition Cost (CAC) : This is the amount of money you spend to get a new customer.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. This is all orchestrated via Meritage Home’s marketing automation platform.

Email Marketing 110

Email Marketing Real Estate Shipping B2C 110

Rock Content

APRIL 27, 2020

According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform. To answer this question, we show you some activities that your company can improve by implementing automation. Customer Acquisition Cost reduction. billion in 2018, is expected to reach $25.1

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. 60% of manufacturing marketers reported they used in-person events to get in front of their audiences versus only 28% in the previous year (Understandably due to the pandemic).

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Lusha

NOVEMBER 11, 2024

Social Media Marketing : Building a strong social media presence lets you connect with your audience, share valuable content, and increase engagement. Measuring and Analyzing Customer Acquisition Costs (CAC) Knowing your customer acquisition cost (CAC) is crucial for evaluating how well your marketing and sales efforts are working.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52