Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. Check out these content marketing planning templates to get started.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Martech

DECEMBER 12, 2023

It focuses on optimizing owned assets through a blend of consumer data and a robust content marketing plan. Understanding performance publishing You can achieve meaningful business results by providing a wealth of helpful content addressing your audiences’ specific challenges. can unlock maximum impact.

Branding 123

Branding Customer Acquisition Law eBook 123

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Develop new content (e.g.,

Manufacturing 56

Manufacturing B2C Thought Leadership Marketers 56

Rock Content

JANUARY 20, 2021

When we look back to the past and see how marketing and sales used to work , we see a clear distinction between both. A marketing plan was a lot more focused on visibility, employing media to make a brand well-known. With a unified plan, marketing can understand sales’ needs better. What is a sales machine?

Customer Acquisition 122

Customer Acquisition Communications CRM Digital Marketing 122

Martech

APRIL 19, 2023

Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does. Bad technology choices will impact marketing performance. There’s no point in investing in AI-generated content if it will be buried by a search engine.

CMO 128

CMO Customer Acquisition Transform User-Generated 128

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Research shows that existing customers are likely to have a significantly higher lifetime value than new customers. How-To Content. Quick Takeaways.

Non-Profit 145

Non-Profit Marketers CRM Marketing 145

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. Marketing Strategy and the 4 Ps. Marketing Strategy vs Marketing plan.

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Today content is at the heart of our marketing strategies.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Neil Patel

DECEMBER 13, 2021

Are you ready to start using LinkedIn Ads as a potential customer acquisition channel for your business? Before you get started creating an ad, you need to spend some time thinking about who your ideal customer is and who you’d like to read. Let’s begin. Step #1: Decide Who You Want to Reach.

Advertising 136

Advertising Advertisers Price User-Generated 136

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Adobe Experience Cloud Blog

MARCH 1, 2016

Niche forums are much more akin to customer surveys, but on a larger scale. Utilizing both sets of forums in tandem will yield the most effective data to implement change in your customer acquisition strategies. Niche forums are much more akin to customer surveys, but on a larger scale.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Rock Content

APRIL 8, 2023

As the term suggests, sales enablement enables sales representatives to make sales with the right tools, content, marketing, and other aspects of the sales process. More than just advertising, and marketing content, it helps solidify your brand and helps customers view your business as an authority figure.

Logistics 98

Logistics CRM Customer Acquisition Marketing Strategy 98

Rock Content

JUNE 9, 2020

You can use each type of interactive content in distinct ways within a marketing plan. You just need to align the content with the buyer persona’s desires and issues. Interactive content differs from static content. Interactive content can increase ROI calculation accuracy.

Whitepaper 90

Whitepaper User-Generated Customer Acquisition eBook 90

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. This approach can save you time and money, build more trust, boost customer loyalty, and improve customer relationships and retention. Customer lifetime value.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketers Key Performance Indicator 95

Search Engine Land

JANUARY 16, 2024

Use this feedback to reexamine your user experience, customer service, and product roadmap to identify opportunities for improvement. Make responding to user feedback and pain points part of your content marketing strategy. If 2023 was any indication of the future, 2024 will be a year of widespread experimentation for marketers.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Duct Tape Marketing

JANUARY 30, 2014

It’s the best and worst time to be a marketer. It’s the best, because marketers are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. Create World-Class Content. If you’re just launching your content marketing plan, you’re still behind the crowd.

Customer Acquisition 77

Customer Acquisition Inbound Marketing Marketers Marketing 77

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Rock Content

APRIL 27, 2020

It’s, therefore, the practice of using technology to improve the execution of your marketing strategy. That said, it’s important to remember that automation only works if supported by a well-structured marketing plan. From this, you can define the channels and the actions that will be enhanced by Marketing Automation.

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Duct Tape Marketing

JANUARY 8, 2015

“Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition.

Outbound Marketing 70

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 70

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketers 67

CXL

OCTOBER 4, 2022

Use referral programs to attract new customers and reward your current ones 7. Nurture customer relationships using content marketing Conclusion . What exactly is an ecommerce marketing strategy? From here, attach valid marketing metrics to each goal. Engage in effective customer research. What isn’t?

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. you’d be remiss to skip it as part of your marketing plan.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. This will help ensure you get the word out about your SaaS, find and target your ideal customers, and help you retain customers once they’re paid subscribers. Want to learn more about SEO?

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Rock Content

OCTOBER 13, 2020

That involves getting to know the various benefits it brings to a Digital Marketing plan and its business. There’s a vital indicator for online businesses, especially virtual stores, that’s directly linked to customer loyalty. As a marketer, you are aware of the costs involved in attracting new leads from the start.

Customer loyalty 59

Customer loyalty Customer Branding Shipping 59

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Lusha

JUNE 7, 2024

A GTM strategy goes beyond a mere marketing plan. While marketing is definitely a crucial component, a GTM strategy encompasses a broader scope. It involves aligning your entire organization– from product development and marketing to sales and customer success – toward a common goal: achieving a successful product launch.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 108

Email Marketing Marketers Marketing Customer Acquisition 108

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), despite having a beautiful brand and a perfectly functioning website and funnels.

Branding 145

Branding Transform Customer Acquisition Customer 145

Martech

AUGUST 21, 2024

“I would recommend that marketers not let off the gas in terms of their ad spend; but, minimize marketing waste by focusing more on their highest-value customer personas with personalized messages,” Cary Lawrence, CEO of consumer analytics platform Decile. Email: Business email address Sign me up! Processing.

Marketing Plan 128

Marketing Plan Gen Z Branding Advertising 128

Backlinko

MAY 14, 2024

And how you can use them to create an effective small business marketing plan. Through keyword research, high-quality content, metadata, and more. Local SEO Local SEO should be an important part of your small business marketing plan if you’re operating from a physical commercial space.

PR 113

PR Customer loyalty User-Generated SEO 113