Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 137

Management Content Marketing Marketers Marketing 137

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. They struggled to get started, so we built educational content and onboarding flows designed to guide them. These metrics provide insights into how well your marketing efforts drive growth and profitability.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. It also found that 66% of respondents in this sector believe increased innovation is important for effective in-house marketing. Content Direction and Volume.

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver?

Transform 92

Transform Manufacturing Customer Acquisition Marketers 92

Businesses Grow

APRIL 15, 2024

Two years later, he hired me for a consulting project to transform his content marketing department. Perhaps it is too dramatic to say that blogging saved my life, but mentally, physically, spiritually, and financially, I am transformed from creating these words on a screen. I was so tired of being sad.

Transform 115

Transform Thought Leadership CMO Entertainment 115

Adobe Experience Cloud Blog

JANUARY 7, 2015

A study from Forbes found that 49% of companies are unhappy with their current marketing technology’s ability to support their customer acquisition goals (I could only guess that the other 51% lied in the survey). Today content is at the heart of our marketing strategies. It’s time conquer this beast.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Content Marketing Institute

NOVEMBER 16, 2017

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If Katrina spoke on the importance of data science and why data scientists need to be marketers’ new best friends at Intelligent Content Conference (see that talk here ) and Content Marketing World (see that talk here ).

Transform 112

Transform Analytics User-Generated Marketers 112

Content Marketing Institute

NOVEMBER 3, 2017

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. Some 90% of those who consider their content marketing “successful” cite building an audience as their main focus.

Transform 111

Transform Customer Acquisition Advertisers Advertising 111

Marketing Insider Group

JANUARY 30, 2024

When our clients get this right, they see what they’ve been missing in their content strategy. Quick Takeaways Understanding your audience transforms your content strategy from generic messaging to targeted communication that resonates with their specific needs and desires. And we’re not alone in this approach.

Transform 124

Transform Customer Acquisition Education B2C 124

Martech

APRIL 20, 2023

CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?

Customer 108

Customer Non-Profit Transform Thought Leadership 108

Martech

APRIL 19, 2023

Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does. Bad technology choices will impact marketing performance. There’s no point in investing in AI-generated content if it will be buried by a search engine.

CMO 118

CMO Customer Acquisition Transform User-Generated 118

Content Marketing Institute

DECEMBER 5, 2017

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. How Financial Services Companies Build Relationships Through Content. Widen: Online courses bring higher customer retention rate. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Digital Marketer

MAY 29, 2023

The distinction between content marketing and content strategy is subtle because the two concepts work together. This post explains content marketing and content strategy and gives advice for using both to benefit your business. It gives content marketing efforts direction, cohesion, and meaning.

Content Marketing 66

Content Marketing Marketers Marketing Transform 66

Digital Marketer

DECEMBER 22, 2023

So at a macro level, effectively executed long-form content will generate exponentially more engagement than short-form content (and often, it can achieve these results at a fraction of the cost). Want to get certified in Content Marketing? And nothing does this better than well-crafted long-form content?

Transform 92

Transform Customer Acquisition Branding SEO 92

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Customer-facing roles, then, will onboard customers, source and contact them, and identify and ease pain points they might have in their journey.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Martech

APRIL 15, 2022

Content marketing. Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Vertical Response

JUNE 16, 2024

Their day-to-day responsibilities involve: Monitoring feedback Managing social media accounts Ensuring that the brand’s voice remains consistent across all platforms Engaging in conversations with followers, fostering relationships that can transform a casual browser into a dedicated brand evangelist.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Duct Tape Marketing

JUNE 27, 2013

Nicole Beachum has been helping small to medium businesses transform their online presence through high-quality, original website content, blogs, social media postings, online reputation management, digital public relations, digital media, sales letters, and other digital reach methods since 2008. If You Liked This Post.

Customer 78

Customer Transform Customer Acquisition Management 78

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. What is SaaS?

Transform 67

Transform Customer Acquisition Customer loyalty Marketers 67

Adobe Experience Cloud Blog

MARCH 1, 2016

Community forums are one of the best (and most commonly overlooked) channels that provide marketers with an invaluable, and often free, pool of queries and topics of interest. . By being proactive and taking advantage of the expanse of users and information on forums, you can transform the way you engage with your prospects and customers.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. So, let’s dive into two compelling case studies that highlight the transformative impact of strategic social media usage in the hospitality sector.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Manufacturing 75

Manufacturing Transform Marketers Marketing 75

Marketing Insider Group

NOVEMBER 18, 2020

With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Partner with a Marketing Agency. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Committed to transparency and integrity in the digital marketing space, Evocative Media stands out for its high-converting ad campaigns and email marketing strategies aimed at high-value customer acquisition.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

Orbit Media Studios

MARCH 8, 2022

Over just a year and a half, the SERP transforms from “ten blue links” to a richer, more interactive page with three SERP features filling the viewport above the fold: images, a featured snippet and the “People also ask” box. Publish content on any website that your audience visits. Use account-based content marketing.

SEO 107

SEO B2C Transform User-Generated 107

Martech

APRIL 19, 2022

. “More often than not, marketers are putting the bulk of their earning energy and spend into paid digital acquisition channels,” she said. “The problem, however, is that those are expensive channels that drive up the cost of customer acquisition and over time will provide diminishing returns.”

Health 110

Health User-Generated Customer Acquisition SEO 110

Rock Content

JANUARY 27, 2021

So, marketing analytics focuses on these data, creating a data-driven structure and culture, allowing the company to track, collect, and analyze data strategically , to achieve its marketing objectives. The Content Trends 2019 survey raised an interesting fact about this: only 36.5% This is the premise of data-driven marketing.

Analytics 105

Analytics Marketing Strategy Marketers Marketing 105

Lusha

JULY 22, 2024

Whether you’re a seasoned pro or a newbie , this guide will transform your sales game. At its core, the sales process is a structured framework that guides you through the journey of converting a potential customer into a paying client. By focusing on high-CLTV customers, you can maximize your long-term profitability.

CRM 52

CRM User-Generated Communications Price 52

Digital Marketer

DECEMBER 21, 2023

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ AI comes with analytical powers that can transform your advertising precision. What does this do?

Law 90

Law Digital Marketing User-Generated Copywriting 90

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Welcome Software

OCTOBER 4, 2022

Inclusive collaboration stimulates confident creation informed by meaningful insights into customer behavior. Reimagining content creation transforms the way we work The use of disconnected tools and processes makes slow time-to-market an unfortunate reality for far too many marketers.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Welcome Software

OCTOBER 4, 2022

Inclusive collaboration stimulates confident creation informed by meaningful insights into customer behavior. Reimagining content creation transforms the way we work. The use of disconnected tools and processes makes slow time-to-market an unfortunate reality for far too many marketers.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketers 68

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. What is SaaS?

Transform 40

Transform Customer Acquisition Customer loyalty Marketers 40

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). A single ABM squad might consist of an SDR, an AE, a content marketer, and a digital advertising specialist.

eBook 83

eBook Marketers Marketing Inbound Marketing 83

Rock Content

NOVEMBER 18, 2020

This emerging concept refers to the way companies develop customer acquisition, retention , and expansion strategies, which revolve around the product. Product-led Growth is a paradigm shift, which leaves behind the philosophy of growth based on marketing and sales, replacing it with a culture driven by the product itself.

Product 89

Product User-Generated Transform Customer Acquisition 89

Animalz blog

MARCH 20, 2023

Long B2B sales cycles, a discerning medical audience, and limited marketing resources all stood in the way of Exer Health’s growth. Animalz worked with Exer Health to build SEO as an organic customer acquisition channel that will supplement consultative sales. And this approach paid off.

Health 62

Health SEO Transform Education 62