Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 135

Email Marketing Health Marketers Marketing 135

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1. SUBSCRIBE See terms.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 136

Market Trends Email Marketing CMO Marketers 136

Martech

APRIL 8, 2024

Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. And make sure you’re compliant with the 2024 email marketing rules.)

Email Marketing 128

Email Marketing Customer Customer Journey eBook 128

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Marketing Insider Group

MAY 10, 2021

I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they decide to buy. Dittos for content marketing.

Content Marketing 145

Content Marketing Whitepaper Shoppers Marketers 145

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketers Marketing CRM 96

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Understand Your Ideal Customers. Detailed information (e.g.,

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Hubspot Marketing

OCTOBER 22, 2024

Streamlined Data Collection and Processing Ask any marketer what they dislike the most about their role, and they’ll say: collecting data. Jumping between your social media analytics , email marketing dashboards, CRM, and other tools sometimes feels like you’re back in the Stone Age.

Analytics 119

Analytics Transform CRM Marketers 119

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 109

Email Marketing Real Estate Shipping B2C 109

Marketing Insider Group

APRIL 6, 2021

How can you create consistent, long-term value for prospects and loyal customers? With content marketing. Focus on building value for customers over driving sales. The buyer’s journey shouldn’t end at the decision stage. The Power of Customer Retention Marketing. Publish Quality Content Consistently.

Content Marketing 145

Content Marketing Customer Marketers Marketing 145

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Marketing Insider Group

DECEMBER 7, 2020

By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. We started this series of content marketing analyses with Master Data Management. We’ve helped companies build a content marketing strategy in just about every industry there is.

CRM 139

CRM Content Marketing Non-Profit Marketers 139

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Set Up a Trigger-Based Model.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketers 110

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Define your goals.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Buffer Marketing

JANUARY 7, 2025

The platform analyzes customer behavior to optimize audience segments, determine the best send times, and create personalized customer journeys for each individual customer. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Pricing: Not listed.

Price 118

Price Thought Leadership Transform User-Generated 118

Content Marketing Institute

OCTOBER 28, 2019

The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails.

Email Marketing 93

Email Marketing Customer Journey Marketers Marketing 93

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals.

Content Marketing 109

Content Marketing User-Generated Customer Journey Marketers 109

Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. Before writing your marketing emails, make sure you have a segmentation that makes sense.

Email Marketing 98

Email Marketing User-Generated Communications Marketers 98

Scoop.it!

JULY 18, 2024

Interests: Targeting customers based on their interests helps you increase engagement. If certain customers have a favorite sports team, a shared hobby, or a preferred aesthetic, you can tailor marketing messages and ads to draw these customers in.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Buffer Marketing

OCTOBER 28, 2024

Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I "It has the basic functionality I need for email marketing."

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 85

Market Trends Email Marketing CMO Marketers 85

Digital Marketer

AUGUST 5, 2022

However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video ). When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion.

Email Marketing 73

Email Marketing Customer Journey Marketers Marketing 73

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Your marketing tactics should reflect the customer journey.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Sachs Marketing Group

APRIL 7, 2025

This synergy of AI and marketing automation allows for: Hyper-personalized customer journeys Intelligent content delivery Smarter lead nurturing Real-time data analysis and decision-making The result? Increased engagement, higher conversion rates , and more efficient marketing efforts.

Transform 52

Transform User-Generated Marketers Marketing 52

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform 83

Transform Marketers Marketing Gen Z 83

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

Price 111

Price User-Generated Copywriting Analytics 111

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. And the best thing is, we can help. Better results.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Martech

NOVEMBER 15, 2023

“Social media is on the rise, especially for product discovery, so it should be part of this years’ strategy,” said Fernando Angulo, senior market research manager at online research company Semrush. Email design that uses psychological insights can persuade shoppers on their ecommerce customer journey.

Shoppers 115

Shoppers eCommerce Shipping Retail 115

Hubspot Marketing

MAY 8, 2020

Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. You'll be able to use the data provided about accounts to prioritize your strategy and engage customers based on their unique interests.

Price 144

Price CRM User-Generated Customer Journey 144

Hubspot Marketing

MAY 27, 2024

I’ve personally discovered that how my customers see themselves is often more important than how I see them (even if my view is more realistic). Determine your average customer journey. This step involves knowing my customers' next move. After I nail down the customer journey , I begin segmenting my audience.

Gen Z 126

Gen Z Customer Journey Advertising Advertisers 126

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Therefore, it is essential to engage your visitors with relevant and personalized content.

Thought Leadership 134

Thought Leadership Education Marketing Mix Marketers 134

Marketing Insider Group

APRIL 20, 2020

A blog writing service can turn your subject matter expertise into expertly written content. Content Marketing Is a Must for Today’s Businesses. Content marketing – of which blogs are a huge component – is one of the most effective lead generation strategies in the marketing world.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Martech

MAY 24, 2024

You might receive an email a day later reminding you of the items in your cart. While often associated with email, marketing automation in B2C, in particular, is used across channels. Here are the areas where B2B and B2C marketing automation differ the most. Focus B2C automation prioritizes the customer journey.

B2C 110

B2C Automobile Marketing Automation Platform Retail 110

CXL

FEBRUARY 3, 2022

New customer segments. Catering your marketing and promotional efforts to reach a new type of customer. Building new revenue streams in an untapped channel, like content marketing or email marketing. The framework helps you evaluate how you can affect growth at each stage of the customer journey.

Customer Journey 96

Customer Journey User-Generated Marketers Marketing 96