Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 137

Management Content Marketing Marketers Marketing 137

Martech

JANUARY 31, 2025

Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing. Your customers are no different. Write your success story and map your marketing efforts to guide clients toward it.

Customer Journey 81

Customer Journey Marketers Marketing SEO 81

Marketing Insider Group

MAY 19, 2015

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.

Content Marketing 104

Content Marketing Marketers Marketing Advertisers 104

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketers Marketing Energy 111

Digital Marketer

JANUARY 2, 2023

Making sure people know and remember your brand is where to use content marketing to build brand awareness. Want to get certified in Content Marketing? Content Marketing’s Role in Brand Awareness. Awareness is the first step in the customer journey. Understanding Brand Awareness. Click Here.

Content Marketing 78

Content Marketing Branding Customer Journey Marketers 78

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103

Hubspot Marketing

MARCH 3, 2025

Your marketing tactics should reflect the customer journey. Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Hubspot Marketing

DECEMBER 14, 2016

As with any marketing campaign, your seasonal campaign messaging is so important. To help you get started, you should be thinking the following: The customer journey and the story you want to tell. Check out these content marketing planning templates to get started. Step #2: Nail down the messaging.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Adobe Experience Cloud Blog

APRIL 23, 2015

Yet, as we’ve seen from our global counterparts’ results, we know it’s a crucial element of the customer journey, particularly if you have a complex product with a long sales cycle. It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Content marketing.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Marketing Insider Group

JULY 14, 2021

They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. Lead magnets capture contact information by offering something in addition to your regular website content. The marketing plan template is a different story.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Marketing Insider Group

NOVEMBER 30, 2021

Customer marketing is a type of marketing that’s focused on helping you keep your existing customer base engaged with your company. Rather than a transaction-based approach, customer marketing utilizes a relationship-based approach. Track Results from the Start.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Duct Tape Marketing

DECEMBER 24, 2021

Solo Show – Creating Content For Every Stage Of The Customer Journey. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Mike Michalowicz – How To Create Marketing That Can’t Be Ignored.

Customer Journey 94

Customer Journey Transform Marketers Marketing 94

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. That’s where email marketing comes in.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else.

Digital Marketing 144

Digital Marketing Marketers Marketing eCommerce 144

Martech

APRIL 19, 2023

Every marketer should watch this video and think about how this type of interface and technology might augment and improve the customer journey and experience. There’s no point in investing in AI-generated content if it will be buried by a search engine. AI has tremendous potential across many marketing categories.

CMO 118

CMO Customer Acquisition Transform User-Generated 118

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Pam Didner

JUNE 20, 2022

For example, you can invite the sales team to come and talk about their content needs. You can also ask digital marketing to talk about customer journeys, website refresh, etc. You can also get your creative agencies or in-house content team to share the latest creative concepts. Content editorial and roadmap.

Transform 96

Transform Marketers Marketing New Technology 96

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Neil Patel

FEBRUARY 23, 2023

Before you get started creating an ad, you need to spend some time thinking about who your ideal customer is. Buyer personas are important for all kinds of marketing plans, especially when you need to nail down your target audience. For example, say the buyer is at the beginning of the customer journey, or the awareness phase.

Customer Journey 104

Customer Journey Advertisers Advertising User-Generated 104

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. And it offers several lessons for other marketers. When was the last time you went to a casino?

Branding 96

Branding Transform Entertainment Customer Journey 96

Marketing Insider Group

DECEMBER 7, 2010

Share: Read more from Social Media B2B Marketing , Inbound Marketing , Marketing Innovation , Social Media 1 Comment Post a comment Trackbacks & Pingbacks An IMC evolution: From sales funnel to customer journey | Justin case you were wondering Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

AUGUST 20, 2019

So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. Content Marketing Is Central to Marketing Transformation.

Transform 40

Transform Content Marketing Thought Leadership Marketers 40

Marketing Insider Group

FEBRUARY 27, 2024

For instance, if you are trying to increase awareness surrounding a product and your target audience is ages 55-70, TikTok probably wouldn’t be the best choice for distributing content. Conversion to Customers Drive your audience towards conversion by implementing effective calls-to-action (CTAs) and a seamless customer journey.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types.

Transform 106

Transform Marketers Marketing CMO 106

Duct Tape Marketing

JANUARY 19, 2024

Biggest Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. Whether you are a business owner or a consultant, who doesn’t understand why your marketing is not working the way it should, the Fractional CMO model could change your business.

CMO 91

CMO Law Marketers Marketing 91

Search Engine Land

FEBRUARY 15, 2023

As we see a shift in consumer buying behavior, the need for high-quality, relevant content assets – from videos to real-time reviews and messaging options for consumer interaction – has become a must-have local tactic for 2023. But the customer journey for local search is far from linear, encompassing various touchpoints and stages.

Customer Journey 86

Customer Journey Marketers Marketing Shoppers 86

Search Engine Land

AUGUST 23, 2023

This ensures the content piece has the desired effect and delivers on audience expectations and business goals. Content marketing plan Strategic planning paves the path for content that engages and drives business objectives. Brands must: Understand the customer journey and its touchpoints.

PR 86

PR User-Generated Customer Journey Marketing Plan 86

Duct Tape Marketing

APRIL 14, 2024

This might involve conducting market research, analyzing your target audience, and identifying key metrics to track your progress. Developing a Strategic Marketing Plan Once you’ve aligned your marketing with your business objectives, it’s time to develop a strategic marketing plan.

CMO 95

CMO Transform Communications Marketing Plan 95

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

CRM 103

CRM Event Marketing Marketers Marketing 103

Search Engine Land

JANUARY 16, 2024

Use this feedback to reexamine your user experience, customer service, and product roadmap to identify opportunities for improvement. Make responding to user feedback and pain points part of your content marketing strategy. If 2023 was any indication of the future, 2024 will be a year of widespread experimentation for marketers.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Rock Content

MAY 29, 2023

This change is worrying when 85% of marketers say their marketing activities depend somewhat or wholly on third-party cookies. In addition, 45% believe that the suspension of third-party cookies will impact this year’s marketing planning.

Email Marketing 98

Email Marketing User-Generated Communications Marketers 98

Marketing Insider Group

OCTOBER 25, 2021

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. In addition to personalized marketing messages, find ways to listen and respond to their questions. Your marketing goals and objectives must align with the overall goals of your business.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. Why is content mapping important? Content mapping helps you plan for content creation that supports the customer journey and creates a more cohesive, personalized customer experience.

Price 145

Price CRM eBook Marketers 145

Neil Patel

JULY 12, 2021

HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones. It’s perfect for content marketing. Their Professional Plan starts at $450 per month, which provides everything in the Starter package, plus marketing automation, goal-based nurturing, and custom workflows.

CRM 145

CRM Price Marketers Marketing 145