Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.

Market Trends 141

Market Trends Content Marketing Customer Journey Transform 141

Rock Content

JANUARY 4, 2024

Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. Successful digital marketing is about more than simply offering excellent products and services. Here’s what you need to know to master it.

Customer Journey 92

Customer Journey Customer Digital Marketing Market Research 92

Duct Tape Marketing

MARCH 5, 2019

Marrying Content with the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Arnie Kuenn. He is also the author of several books, including his latest, The Customer Journey: How An Owned Audience Can Transform Your Business. Podcast Transcript.

Customer Journey 78

Customer Journey Transform Customer Digital Marketing 78

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. We hope this helps.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketers 111

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here. And the best thing is, we can help.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 122

Customer Transform Customer loyalty Marketers 122

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . How important is personalization in content marketing? In this post, we’ll cover: What is content marketing?

Content Marketing 133

Content Marketing Customer Journey Marketers Marketing 133

Marketing Insider Group

NOVEMBER 30, 2021

But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. In this blog, we share how you can build trust using a customer marketing strategy. What is Customer Marketing? Let’s start by defining customer marketing.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Understand Your Ideal Customers. Detailed information (e.g.,

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Duct Tape Marketing

SEPTEMBER 18, 2024

. * Please select an option from the drop down Install a marketing system in your business License a marketing system for your agency Δ The Solution: A Simple, Systematic Approach What if you could distill your entire marketing strategy onto one page? That’s the idea behind the Marketing Snapshot.

Transform 90

Transform Marketers Marketing Marketing Strategy 90

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework?

Price 117

Price Marketers Marketing User-Generated 117

Marketing Insider Group

DECEMBER 7, 2020

For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. We started this series of content marketing analyses with Master Data Management.

CRM 139

CRM Content Marketing Non-Profit Marketers 139

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. What Is Video Content Marketing?

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

Marketing Insider Group

OCTOBER 18, 2021

When you’re thinking about aligning your content with the buyer journey, you always want to think of two things: Giving potential buyers the information they need at their current stage. Including a CTA or other motivator to pull them into the next stage of the buyer journey. Get serious about your blog. The good news?

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketers Marketing CRM 96

Marketing Insider Group

APRIL 6, 2021

How can you create consistent, long-term value for prospects and loyal customers? With content marketing. Focus on building value for customers over driving sales. The buyer’s journey shouldn’t end at the decision stage. The Power of Customer Retention Marketing. Publish Quality Content Consistently.

Content Marketing 145

Content Marketing Customer Marketers Marketing 145

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right?

Content Marketing 142

Content Marketing B2C Marketers Marketing 142

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Define your goals.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. More below on how to develop your strategy.).

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketers 128

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find.

Content Marketing 98

Content Marketing Whitepaper Marketers Marketing 98

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Duct Tape Marketing

MARCH 5, 2019

Transcript of Marrying Content with the Customer Journey written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. We do hope it sells, but you’re right, absolutely, then you’ve got to go market it.

Customer Journey 76

Customer Journey Customer Content Marketing Food 76

Hubspot Marketing

JULY 19, 2024

This free customer journey map template from HubSpot can help you identify how the journeys of various consumers could differ based on their identities. Simply acknowledging that not all the customers you serve have the same need helps you expand your way of operating.

Customer 123

Customer Food Shoppers Retail 123

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

Content Marketing 136

Content Marketing Customer loyalty Education Marketers 136

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 121

Content Marketing Marketers Marketing Food 121

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Management 137

Management Content Marketing Marketers Marketing 137

Scoop.it!

FEBRUARY 21, 2023

Is your accounting firm making the most of that traffic with your content marketing? It may seem like an extra task on your to-do list, but content marketing can provide real benefits. Benefits of content marketing for accountants First of all, it’s crucial to understand what content marketing is.

Content Marketing 109

Content Marketing Whitepaper Customer Journey Finance 109

Hubspot Marketing

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. Content Marketing Analytics. for Buffer Pro.

Analytics 145

Analytics Content Marketing Price Marketers 145