Scoop.it!

JULY 20, 2023

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. To understand tailored curation, you first need to understand content curation overall. As a dedicated content tool, Scoop.it What is Tailored Curation?

Customer loyalty 98

Customer loyalty Gen Z Customer Key Performance Indicator 98

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

Marketing Insider Group

JUNE 26, 2018

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. The post Why Content Marketing Is Important appeared first on Marketing Insider Group.

Content Marketing 111

Content Marketing Customer loyalty Marketing Marketers 111

Marketing Insider Group

AUGUST 23, 2016

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.

Customer loyalty 75

Customer loyalty Customer Marketing Marketers 75

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. Building Customer Loyalty. appeared first on Marketing Insider Group.

Content Marketing 145

Content Marketing Branding CRM Customer loyalty 145

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Adobe Experience Cloud Blog

APRIL 29, 2015

Author: Anne Janzer Where do you get the content for your content marketing efforts? Or perhaps you curate content from other sources. But don’t overlook a third content strategy: content cultivation. That’s a pretty good harvest for your marketing investment!

Content Marketing 133

Content Marketing Thought Leadership Customer loyalty Marketing 133

Marketing Insider Group

APRIL 6, 2021

How can you create consistent, long-term value for prospects and loyal customers? With content marketing. Focus on building value for customers over driving sales. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Content Marketing 145

Content Marketing Customer Marketing Marketers 145

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing?

Content Marketing 140

Content Marketing Manufacturing Marketing Marketers 140

Search Engine Land

SEPTEMBER 6, 2024

Higher traffic levels improve your chances of converting more visitors into customers. Enhanced brand awareness also increases customer loyalty. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs. Content marketing remains a cornerstone of effective SEO.

Branding 104

Branding Customer loyalty SEO PR 104

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Content marketing is a long-term strategy.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Content Marketing Institute

JANUARY 1, 2018

Brands that employ the newest technologies to simplify and personalize the customer experience are set to earn customer loyalty for the long term. The post 5 Ways Mobile Drives Customer Loyalty appeared first on Vocalcom Blog.

Customer loyalty 63

Customer loyalty Customer Transform Retail 63

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. How Content Marketing Differs with SaaS Companies. What is Content Marketing and How Can You Get Started?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

SEPTEMBER 20, 2017

Content marketing is changing. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group.

eCommerce 101

eCommerce Content Marketing Branding Customer loyalty 101

Scoop.it!

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? And, sure — well-written, curated content works wonderfully in this regard. It provides consumers with value without compromising it with sales pitches.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketing 116

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Content marketing agencies offer numerous benefits.

Content Marketing 110

Content Marketing Marketing Marketers Customer loyalty 110

Marketing Insider Group

FEBRUARY 8, 2021

Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. That need makes SaaS companies a perfect fit for content marketing. A better question would be, “Can they win without content marketing?” Content Marketing Builds Brand Awareness.

Content Marketing 111

Content Marketing Whitepaper Marketing Marketers 111

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Get creative.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Litmus

OCTOBER 17, 2024

Building relationships through email requires looking at multiple events over time , as customer journeys can take years to develop, not just weeks or months. ” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Does That Matter?

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course.

B2C 105

B2C Content Marketing Education Customer loyalty 105

Scoop.it!

JULY 18, 2024

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Scoop.it!

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing?

Content Marketing 118

Content Marketing Branding User-Generated Outbound Marketing 118

Marketing Insider Group

AUGUST 15, 2018

Trust has always been an essential building block of customer loyalty and consistent conversions. According to Edelman’s Trust Barometer report, trust in businesses has declined and customers are more skeptical than ever of advertising and messages that come straight from a company. However, in this time […].

Content Marketing 88

Content Marketing Branding Customer loyalty Marketing 88

Rock Content

OCTOBER 13, 2020

Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

Hubspot Marketing

MARCH 3, 2025

Source Notion builds trust with detailed customer studies and testimonials that highlight success stories. Content Marketing and SEO In my experience, content marketing and SEO play a major role in building awareness and generating organic leads. It plays a key role in driving scalable growth for SaaS businesses.

Customer Acquisition 56

Customer Acquisition User-Generated Customer loyalty Marketing 56

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing?

Content Marketing 98

Content Marketing Manufacturing Marketing Marketers 98

Content Marketing Institute

OCTOBER 28, 2017

11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Content love from our sponsor: Ahrefs (12:38). 14:28 ): Who are 2017’s top brands, ranked by customer loyalty? Source: Marketing Charts ). (22:32

Content Marketing 97

Content Marketing Millennials Marketing Marketers 97

Rock Content

AUGUST 22, 2023

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Come along as we discuss why it’s important to embrace diversity in content marketing. Consider content marketing as a dynamic expedition rather than just a strategy.

Content Marketing 97

Content Marketing Transform Key Performance Indicator Marketing 97

Backlinko

AUGUST 7, 2024

Like this: Or if we wanted to easily access one of the articles on our blog, we’d search site:backlinko.com “ content marketing.” Google search will show you any pages on Backlinko’s website that mention the exact phrase “content marketing.” You’re particularly interested in data about customer loyalty programs.

Food 95

Food SEO Customer loyalty Content Marketing 95

Rock Content

SEPTEMBER 11, 2023

Brand managers and marketers can then use what they’ve learned to improve their content marketing efforts. Analyze all data collected during your NPS survey to gauge customer needs. Think of NPS surveys as health checkups for your overall customer satisfaction strategy. appeared first on Rock Content.

Customer loyalty 52

Customer loyalty Customer Shipping Promotion 52

Duct Tape Marketing

OCTOBER 15, 2012

I launched and new product last week and thought it would be instructional to do a tidy little roundup of the content marketing for that new product, a book called The Commitment Engine. First, to showcase the coverage from my book and give you a handy jumping in place for lots of content. This post really has two purposes.

Product 77

Product Content Marketing Customer loyalty Marketing 77

Digital Marketer

JULY 5, 2023

This kind of interaction is all too common in the dating world, and unfortunately, it happens a lot in the world of content marketing too. 5 Main Reasons Content Marketing is Like a First Date Marketing is about building relationships. But this doesn’t work in dating and definitely won’t fly in marketing.

Content Marketing 85

Content Marketing Marketing Marketers Customer Acquisition 85

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76