article thumbnail

Content Marketing Uncovered for Travel Companies

Marketing Insider Group

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

article thumbnail

How Customer Loyalty Is Really Earned

Marketing Insider Group

Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Level Up Your Customer Loyalty with Gamification

Marketing Insider Group

And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel. These golden customers are the ones who become your brand advocates, the buyers […]. The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group.

article thumbnail

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few.

Customer 123
article thumbnail

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

article thumbnail

The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

article thumbnail

The ultimate list of customer engagement metrics to monitor

Sprout Social

This lets you put together targeted retention strategies that ultimately boost loyalty. 10 customer engagement metrics to track 1. This makes it an excellent measure of customer loyalty and brand advocacy. It not only gives you an idea of how satisfied customers are with your brand but also whether they’re likely to stay.

Customer 116