Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. Use a robots.txt file so search engines know which part of your website to crawl.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketing 52

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. The time has come to encourage your audience to participate and engage with your content. These steps apply to any kind of content. Resource Library.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Animalz blog

JULY 16, 2024

She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more. Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? How else do you see AI impacting content marketing?

PR 57

PR Copywriting B2C Place 57

Marketing Insider Group

APRIL 10, 2023

And, the companies that focus their investment on content marketing to grow organic inbound traffic, see higher ROI and conversion rates. What we found was incredibly consistent (and encouraging for brands focused on content marketing) — on average, organic search accounts for more than 60% of all web traffic (66% for MIG clients only.

B2C 144

B2C Real Estate Food Finance 144

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.

Customer 134

Customer Transform Thought Leadership Health 134

Content Marketing Institute

APRIL 30, 2018

Sulte Group CEO Teju Owoye takes the customer-creation concept one ambitious step further. Your content can create a self-replicating referral engine, as Teju shares in her Content Marketing World presentation Accelerating Growth by Hacking Your Conversion Journey. Get inside customers’ hearts and heads.

Customer 111

Customer User-Generated Inbound Marketing Law 111

Welcome Software

MARCH 11, 2025

You'll find all the aforementioned agents integrated within our Content Marketing Platform product, so less of the copy-pasting from generic tools like ChatGPT or Claude, and more streamlined AI partnership within your content workflow or content supply chain (as we like to call it). it's called multi-agent collaboration.

Transform 52

Transform User-Generated CMO Marketing 52

Tiecas

JULY 23, 2024

By strategically combining these tactics, industrial marketing agencies can create a comprehensive lead generation strategy that delivers high-quality leads and supports the long-term growth of manufacturing companies. They should be able to develop a customized marketing strategy that aligns with your overall business goals.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Influencer Marketing 143

Adobe Experience Cloud Blog

JUNE 23, 2017

From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should Marketers Invest in Influencer Marketing? Content marketing managers to create content that incorporates influencer responses and views in blogs, ebooks, etc.

Influencer Marketing 134

Influencer Marketing Thought Leadership eBook Management 134

Base.ai

DECEMBER 9, 2024

How to Diversify Your Customer Content Engine: Insights from Industry Leaders Customer content is evolving rapidly, and todays B2B buyers demand more than polished testimonialsthey crave authentic, engaging, and versatile stories.

Customer 52

Customer Customer Marketing Marketing Marketers 52

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. How can they do this with limited content marketing assets? Is Lead Nurturing Possible Without Lots of Content?

Whitepaper 102

Whitepaper Thought Leadership User-Generated Content Marketing 102

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

Thought Leadership 141

Thought Leadership Marketing Marketers CMO 141

Hubspot Marketing

MAY 14, 2019

Cause marketing is a type of corporate social responsibility that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

Transform 110

Transform User-Generated Millennials Marketing 110

Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. Customers seek out brand content to help them address a problem or fill a need.

Place 145

Place Content Marketing Customer Product 145

Adobe Experience Cloud Blog

JUNE 17, 2013

So you move prospects from one stage to the next through providing relevant content. Marketing automation enables businesses to optimize and automate e ngagement with your prospects with the right message at the right time through lead nurturing. Marketing automation can do exactly that.

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Hubspot Marketing

JULY 10, 2019

Customers are driven by logic and financial incentive. Customers are driven by emotion. Customers want to be educated (which is where B2B content marketing comes in). Customers appreciate education but don’t always need it to make a purchase decision. B2B Content Marketing. Purchase Motivation.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Adobe Experience Cloud Blog

JUNE 3, 2015

Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry. This role supports sales enablement through content creation, understanding the sales process, and product and data sheet creation.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Neil Patel

JANUARY 27, 2021

There are a few trends that will drive content marketing in 2021 and beyond. This stage focuses on turning the right leads from the right traffic into customers. Marketing automation , email, CRMs, and closed-loop reporting play a big role in closing these deals and bringing in more customers.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Hubspot Marketing

JULY 22, 2022

Marketing Channels with the Highest and Lowest CAC. Being mindful of the channels you're using and how much those channels cost is another way to lower the cost of acquiring customers. Marketing Channels with the Lowest CAC. of marketers listed social media as one of the channels with the lowest customer acquisition costs.

Customer Acquisition 129

Customer Acquisition Direct Mail User-Generated Influencer Marketing 129

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

Whitepaper 145

Whitepaper eBook Education Price 145

Adobe Experience Cloud Blog

JULY 17, 2018

The best way to capitalize on this is by including your customer in your content marketing strategy. In this blog, I will share with you 6 ways you can begin to include customers in your content. 1) Customer Case Studies. Our customers eagerly took to this challenge through their very own video submissions.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

APRIL 25, 2018

Sales and marketing must reach an understanding—set boundaries on how much will each team engage the prospect, and make sure that each piece of content marketing sends fits into the context that sales has worked hard to create. Do the same for your marketing team.

Health 134

Health Thought Leadership Marketing Marketers 134

TechWyse

MAY 3, 2023

Persistent Increase in Video Content Marketing Video content marketing has grown in popularity for years and shows no signs of slowing down. The rise of video content is one of the most significant trends in digital marketing today. That is because consumers continue to watch more video content.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Neil Patel

AUGUST 11, 2021

Upsell Your Existing Customers. Too often, we view “marketing” solely as a method of gaining new customers. In reality, some of the best marketing happens with existing customers. Marketing back at your own customers is relatively easy and low-cost. Get More User-Generated Content.

Marketing 143

Marketing Marketers Inbound Marketing User-Generated 143

Duct Tape Marketing

AUGUST 8, 2014

Your customer rewards program Customer rewards programs, the kind used by the airlines for. Branding Content marketing Customer Service Ideal Customer Marketing Plans Marketing Strategy Social Media Web Marketing Justin Belmont'

Whitepaper 77

Whitepaper Real Estate Copywriting Shipping 77

Marketing Insider Group

JANUARY 2, 2020

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Marketing Transformation: A Paradigm Shift in Strategy, Structure, and Systems. Don’t limit your stories to the marketing department.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Marketing Insider Group

JULY 15, 2015

You need to increase the value of your relationship currency with at every section of the sales funnel – using social media, content marketing and traditional interactions to connect these dots. The Customer’s Customer Requires 10 Key Experiences. Personalize the customer experience.

Customer 110

Customer Customer Journey Education Retail 110

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. Marketing Strategy and the 4 Ps. Marketing Strategy vs Marketing plan.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Litmus

MARCH 29, 2021

Tanya Littlefield , Director of Customer Marketing. And, of course, she taught me everything else about email marketing. Magan Le , Content Marketing Manager. Kimberly Huang , Content Marketing Specialist. “I’d Magan Le , Content Marketing Manager. “My Mrs. Arnold.

Finance 96

Finance Email Marketing Management Content Marketing 96

Marketing Insider Group

FEBRUARY 5, 2020

Speaking of Scrooge, there are some fearful CMOs who hesitate to jump into the water when it comes to the cost of digital transformation, content marketing, and other cutting-edge strategies that can keep them ahead of their competitors. Leverage Content Marketing to Build Authority and Customer Trust. The reason?

CMO 102

CMO Transform Customer loyalty Marketing Strategy 102