Remove Content Marketing Remove Digital Buyers Remove Product
article thumbnail

The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

article thumbnail

The Nuts + Bolts of the Manufacturing Industry

Set Up

Shifting to digital efforts, especially eCommerce can lead to more revenue and a deeper understanding of the consumer. Woodward stated, “eCommerce is critical to enabling a digital buyer to complete a purchase. Content focused on the consumer as opposed to the product or company is resonating more, noted Maniscalco.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

Content Marketing Courses. Content Marketing Certification by HubSpot Academy. Power your business with remarkable content. This course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.

Finance 145
article thumbnail

10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

consumers would pay more for a product or service to ensure superior customer experience. You need to increase the value of your relationship currency with at every section of the sales funnel – using social media, content marketing and traditional interactions to connect these dots. 5 Key Customer Experience Facts. 80% of U.S.