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Systems like Marketo have historically been about outbound marketing – marketing automation allows you to send emails, or integrate with directmail. Marketing automation now helps you to automate and measure inbound marketing as well – think social marketing and contentmarketing.
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If you’ve spent any time learning about digital strategy, you’ll have heard the term “contentmarketing.” You want this content to be the first step for prospects entering your sales funnel. This is great for building relationships and will serve as invaluable marketresearch.
Examples include TV and radio adverts, telemarketing, directmail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. ContentMarketingContentmarketing consists of any content you create as part of your marketing efforts.
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Here’s how: Do MarketResearchMarketresearch helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with marketresearch. Including their needs, challenges, preferences, and behaviors.
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