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10 B2B SEO Statistics

Backlinko

Content marketing and organic social media remain a priority for B2B businesses. I hope you find them useful.

SEO 61
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Can Content Marketing Accelerate Sales Pipeline?

Marketing Insider Group

If you are not integrating your content marketing strategy into your field marketing, corporate marketing and field sales organizations, then you need to make this change – to create more sales opportunities, increase sale size, and decrease the sale cycle. The Content Marketing, Social Media and Social Selling Recipe.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

Without a tempting offer, a direct marketing campaign stands little to no chance to succeed. Other examples to increase conversions in your direct response campaigns include time restrictions, giveaways, and information highly sought out by your target audience. What are some common examples of direct response marketing?

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B2B Marketing Predictions For 2011

Marketing Insider Group

One thing that’s not going to go away even in 2011 is the email marketing efforts.